Our story
Built from a real problem
EverythingData began with a common challenge Phil faced during his marketing career. While using Looker Studio to create reports for clients and executives, Phil found that many data connectors were either overpriced or only integrated with limited channels like Bing and Google Ads.
He needed a solution that connected the full range of marketing channels and tech stacks — including Salesforce and HubSpot — to give him complete visibility of the marketing funnel from top to bottom.
This would allow him to track key metrics such as ROI, customer acquisition costs, and cost per acquisition while also providing end-to-end reporting of the customer lifecycle. EverythingData was born from that need.