5 Top Facebook Google Looker Studio Connectors

In today’s data-driven world, most businesses use data to make decisions, create more cost-effective marketing campaigns, and increase revenue. Facebook, for example, is one of the most popular digital advertising platforms, and it generates tons of data about audience behaviour, campaign performance, and user engagement. To get actionable insights from all this data, it’s crucial to visualize it properly and analyse it. To help companies with this, there’s Google Looker Studio! With it, businesses can measure KPIs, create interactive dashboards, and track their campaigns’ effectiveness.

You need a connector that reliably imports data from Facebook Ads, Facebook Insights, or another Facebook tool to Google Looker Studio for reporting. Connecting Facebook to Google Looker Studio requires a connector to integrate the two platforms seamlessly. Hence, in this piece, we will look at the top 5 most reliable Facebook Google Looker Studio connector tools. These connectors help businesses sync their Facebook data and then display it on Google Looker Studio for convenience, improved analytical results, and timely reporting.

Why Data-Driven Marketers Need Facebook Google Looker Studio Connectors

Before we get to the best connectors for the Facebook to Google Looker Studio integration, it is important to understand why it is such a powerful combo for marketers:

Consolidated Reporting

Facebook, of course, is not the only channel companies use for their ads. You can bring data from multiple channels – whether Google Ads, LinkedIn, YouTube, or others – and view them in a single, merged dashboard on Google LookerStudio. That makes it convenient for you to view cross-channel performance and track the success of your overall marketing strategy.

Real-Time Insights

Marketers need accurate information to make quick judgements. When Facebook is connected to Looker Studio, companies can receive regular updates of the data in real-time, allowing them to monitor campaign results quickly and make prompt decisions. 

Custom Visualization

Tables, charts and graphs are just some of the reports you can create with Google Looker Studio. Using the right connector, you can show your chosen Facebook metrics in your reports, such as reach, impressions, conversions, ROI, and more.

Data-Informed Judgmentation

The marketer can use Google Looker Studio to investigate Facebook data. This will help the marketer learn more about the audience, the campaign’s performance, and areas for improvement. 

This strategy is data-driven because it is based on real performance data, which firms use to improve their marketing and get a higher return on investment. It also helps the firms target their ads to the right people so that they can improve their ads.

Exploring the Best Facebook Google Looker Studio Connectors

Now let us have a look at the 5 best Facebook Google Looker Studio connectors to which will help you integrate Facebook data with your dashboards faster and easier.

EverythingData.io – A Connector With Unlimited Possibilities

The key success factor in the modern corporate world today is seamless data integration. EverythingData.io serves this purpose excellently by being one of the top platforms that integrates the combined data from all the sources into one powerful platform. 

EverythingData.io is an all-powerful tool that can help you make good use of data – a sometimes tricky exercise. It can help companies collect, store and interpret data so that they can use it to make sense of their operations, whether that be classified in terms of marketing campaigns, sales data or performance indicators. 

Price Tag – $12.99 monthly!

What You Stand to Gain from EverythingData.io 

• Smooth Integration of Data

Comprehensive, in other words, is EverythingData.io’s sacred top priority: it would seamlessly integrate data from every conceivable source, with the user able to pull information from internal databases, cloud services, social media networks and advertising solutions alike. What did all this accomplish? In a nutshell, a single dashboard holds all your vital statistics, providing a live, omniscient overview of your company in its entirety.

• All-encompassing Data Coverage

 EverythingData.io can help open up your enterprise’s data to every source, with pre-built integrations for hundreds of data sources spanning marketing tools, financial systems, and CRM programs. With EverythingData, you can rest assured you won’t miss any part of the data picture – from Salesforce to Stripe to Google Analytics to Facebook Ads.

• Customizable Dashboards

 Once your data is merged, you can create custom dashboards at the EverythingData.io portal that show whatever metrics are most important to your business. A dashboard can easily be built for tracking the performance of a marketing campaign, management of sales figures, resource deployment on call centres, or simply which employees are working on their company laptops. Dashboards can be distributed to personnel, who can then review the data and make decisions accordingly.

• Advanced Data Analytics

 Data is only useful if you’re able to analyse it well. With EverythingData.io, your business is equipped with industry-leading analytics tools that allow you to track trends, uncover patterns, and sift through your data to find new insights. Included with EverythingData.io are data aggregation, filtering, and segmentation so you can manage and perform deep dives into the most detailed datasets to find possibilities or areas for improvement. Our analytics tools are easy to use, even for casual data lovers.

• Resources and Customer Support

Due to the fact that  navigating through data integration can be a tricky endeavour, EverythingData.io offers you a set of support resources dedicated to getting you up to speed and running. You’ll never feel like you’re in it alone, thanks to detailed tutorials and guides and a hands-on customer support team that’s ready to answer any of your questions. Even better, you’ll gain access to a user and expert community where you can share tips and exchange your questions and answers about the best ways to use the technology to your advantage.

• A Cost-effective Solution

EverythingData.io is a cost-effective choice for companies who want to combine data from multiple sources, without going over budget. The different subscription options available that can be scaled up or down to fit your needs mean that you only pay for the features you need. This makes it not only a great fit for any large organisation, but also for lean startups with bigger data needs.

Supermetrics: The Premier Data Integration Solution

It is the most reliable and versatile connector for combining Facebook data with Google Looker Studio. As you can see on Supermetrics’ official website, their product is highly trusted by marketers, agencies and large enterprises due to its high reliability, flexibility, scalability and wide range of data coverage. 

Supermetrics’ versatility makes it a suitable tool for people who want to holistically explore their social media performance, as the data sources it supports can be different, such as Facebook Ads, Facebook Insights, etc. Its sophisticated reporting capability combines with a user-friendly and intuitive design, which makes it suitable for everyone, ranging from those who have never accessed the data dashboards to expert data analysts.

Price Tag – Ranges from €29/month (or $31.64/month) to €899/month, depending on the challenges you face.

What You Stand to Gain from Supermetrics 

• Numerous Data Sources

Supermetrics gives users metrics for impressions, clicks, engagement, conversion rates, and more because the tool supports connections to Facebook Ads and Facebook Page Insights. This is necessary for companies looking to understand the entire Facebook ecosystem.

• Advanced Filtering and Segmentation

These users can filter out distorted data using sophisticated filters, which helps them nail down exactly what performance metrics they wish to follow. For example, you can use filters to divide your campaigns into a set of ads by the time period and by particular audience groups, which contributes to the goal of understanding what things affect success.

• Pre-Built Templates

Supermetrics’ list of pre-made report templates revolves around Facebook Ads and Insights. The time-saving comes from the fact that users don’t have to build the reports from scratch. Since the templates are 100 per cent editable, you can customise them to suit your reporting needs.

• Scheduled Data Refreshes

Supermetrics enables you to program automatic data updates so your reports in Looker Studio can be updated periodically. This feature would allow your dashboards to be constantly updated with the latest data, either daily, weekly, or real-time.

• Cross-Platform Data Integration

In addition to Facebook, Supermetrics can connect to Google Ads, Bing Ads, LinkedIn, Twitter, and many other marketing platforms. So, it’s a good pick for marketers who manage several campaigns across different channels and want to bring all that data together.

Windsor.ai: The Dream of a Data-Driven Marketer

Thanks to Windsor.ai, this will take you minutes to do, and your Facebook Ads data can be connected simultaneously and seamlessly to Google Looker Studio and many other data sources. Thanks to its flexibility, Windsor.ai allows marketers to connect nearly every marketing metric to Google Data Studio. 

The robust, flexible data connection platform allows instant access to various marketing metric indicators. From just one or two Facebook campaigns to a multi-channel planning approach, Windsor.ai’s range of capabilities will benefit any modern marketing team in terms of easing their reporting and analytics.

Price Tag – Ranges from $23 to $598/month depending on the plan you go for!

What You Stand to Gain from Windsor.ai 

• Data Integration from Multiple Sources

Another of Windsor.ai’s key selling points is that it can draw data from more than 50 different sources, such as Twitter Ads, LinkedIn, Google Analytics, Facebook Ads, or other systems. Thus, it offers a one-stop shop for companies running cross-channel marketing campaigns.

• Real-Time Data Syncing

Real-time data sync is one of Windsor.ai’s key features. For instance, you can pull live Facebook Ads data into Google Looker Studio to make sure you have up-to-the-minute data on your dashboard. With data that are synced in real-time, you can switch ad copy or bid amounts on the fly as the most recent campaign performance comes in. 

• Cross-Channel Attribution

Windsor.ai has rich cross-channel attribution modelling. It models how different channels contribute to conversions with data generated across all platforms connected to it. This will be an advantage to marketers due to the ease of viewing the entire client journey and helping them optimise accordingly for those conducting campaigns through multiple platforms.

• AI-Powered Optimization

Using probabilistic machine learning-based campaign optimisation, Windsor.ai provides an AI-driven understanding of your marketing results, which then allows you to allocate spending and alter bids for your Facebook Ads and other initiatives in order to maximise their return on investment. 

Power My Analytics: Reasonably Priced and Easy to Use

An increasing number of users use Power My Analytics as a data connector to link Google Looker Studio to Facebook Ads and other marketing tools. As a business and marketing solution for companies and marketers of all sizes, Power My Analytics is well-known, especially for its reasonable price, ease of use, and stability. 

Moreover, its most popular features are the connectors, such as Facebook Ads and the ease of making data visualization align well with the business, eliminating the technical skill that others’ products require. Power My Analytics helps marketers work on strategy rather than waste time on labour-intensive data aggregation processes by automating the task of gathering and reporting data.

Price Tag – Ranges from $14.95 to $295/month depending on your plan preference!

What You Stand to Gain from Power My Analytics

• Reasonably Priced Model

Power My Analytics comes with one of the lowest-cost pricing plans on the market It offers a good-sized feature set at a slightly more reasonable price point than the frontrunners, and is a possible choice for both small enterprises and agencies. Facebook Ads can be connected to the Looker Studio without breaking the bank.

• Adaptable Reports & Dashboards

Customisable dashboards: Customers can select what metrics they want to see, as well as how Power My Analytics presents their metrics and data. Aesthetically pleasing reports with data tables that are easy to understand: Campaign data is shown in an understandable and attractive style. Power My Analytics dashboards work perfectly with Google Looker Studio.

• Pre-Built Templates

Similar to some of its competitors, Power My Analytics comes with ready-to-use reporting templates (eg: for Facebook ads), and pre-made solutions for KPIs such as impressions, clicks, conversions, and expenditure, meaning that people don’t have to spend as much time preparing their reports.

• Data Aggregation from Multiple Sources

Power My Analytics pulls in data from Facebook Ads and other analytics platforms such as Google Analytics, Instagram, LinkedIn, and more, making it a good play for multi-channel marketers who want to consolidate multiple tracking sources into one place.

• Pre-planned Data Updates

By default, My Analytics auto-refreshes your reports, ensuring they are always up to date. When making important business decisions, your users can decide how often data is auto-refreshed (daily, weekly, more frequently, and so on) and be confident that they will not be working on stale data.

Funnel.io: Scalability and Integration at the Enterprise Level

Funnel.io is a high-speed data connection with an especially strong connection to Facebook Ads and the company’s other marketing products, making it easier to bring other data sources into Google Looker Studio. 

It is targeted at larger companies and data-driven marketers in general. As such, it is a preferred choice of companies looking to put reporting and optimisation at the heart of their marketing activities. 

Price Tag – Ranges from $1.20 to $2.00/month depending on the kind of business structure you run!

What You Stand to Gain from Funnel.io

• Comprehensive Source Coverage of Data

Besides Facebook Ads, Funnel.io integrates with dozens of other marketing platforms, such as Instagram, LinkedIn Ads, Google Ads – to name but a few. This broad scope of integration makes multi-channel analysis easier, allowing users to collect all marketing data in a single place.

• Data Transformation Capabilities

Cleaning the data, combining it in one place, and preparing it into a format that Looker Studio can comprehend are funnel.io’s most valuable skills. A user can do data wrangling, such as creating computed metrics, renaming fields, changing the format of fields, and much more. This operation ensures that the data is ready for reporting and provides end-users with tables to use in Looker Studio.

• Automated Reporting

Behind the scenes, Funnel.io allows customers to preschedule data refreshes. Let’s say I want to make sure my Looker Studio report is always up to date with the most recent data available to me. Funnel.io lets me specify that I want the data in my report refreshed daily, weekly, or monthly.

• Unique Dimensions and Metrics 

Users can construct custom dimensions and metrics to fit their reporting needs. Since Funnel.io can handle complex computations, tracking the specific KPIs relevant to your company’s objectives is made much simpler.

• Multi-Account Management

Funnel.io does for a business taking care of a plethora of Facebook campaigns or accounts what Nest.com does for the average homeowner: it allows users to take data from multiple accounts and funnel it into a single dashboard, a huge benefit for any company that has several brands or product lines, like a marketing firm.

Funnel.io is the right answer for a large company requiring robust data control and scalability, as well as powerful data-transformation capabilities, combined with the capacity to ingest big volumes of data. This platform would suit a marketing agency or business that requires sophisticated reporting. 

Porter Metrics – Flexibility & Seamlessness for firms

A dominant marketplace participant in the data connector industry is Porter Metrics. The platform offers small and medium-sized enterprises a simple-to-use and effective solution. Porter Metrics is affordable and easy to use, helping consumers to easily connect their Facebook Ads data to Google Looker Studio and view advertising campaign results. 

Porter Metrics is a widely used solution by consumers who don’t need an enterprise-grade solution, which often comes with more complexity but at a higher price point due to the wealth of capabilities along with the incredibly low price point.

Price Tag – Ranges from $14.99 to $180/month depending on the kind of business set up you have!

What You Stand to Gain from Porter Metrics

• Reasonably priced

Another cool thing about Porter Metrics is that it’s very affordable. It doesn’t cost a million dollars and makes it inaccessible to startups, small businesses, or freelance marketers. It’s really, really affordable, and it’s the same quality and accuracy as if it were a million dollars. 

• Easy to Use and Quick Setup

Porter Metrics is designed to be easy to use. Users who have no experience with Google Looker Studio or data integration technologies can set it up in a few clicks without any technical knowledge. Users can connect their Facebook Ads account and start visualising their data.

• Template-Based Reporting

Porter Metrics provides fill-in-the-blank templates for those merely looking to get up and running. They provide templates that cover reporting needs such as key performance indicators (KPIs) like click-through rates (CTR) and return on ad spend (ROAS), campaign performance, and ad spend. This feature will be beneficial for marketers who want insights quickly but do not want to spend time reporting from scratch.

• Planned Data Refreshes

Users can also set up automatic refreshes, which ensure that reports always reflect the most recent information. This function will keep your data up to date without any human intervention. Do you want it to happen every day, once a week, or at custom intervals?

• Custom Metric Selection

The report users can choose what specific-level metrics and dimensions they want to incorporate in their reports. For example, Porter Metrics can be customised to support reporting needs of any measurement granularity – whether you want to see metrics at campaign level (such as impressions, clicks) or at more granular ad-set levels.

When it comes to connecting Facebook Ads in Google Looker Studio, Porter Metrics is unbeatable. It’s flexible, low-cost, and easy to use. If you’re a marketer who needs to see how your Facebook Ads are doing but don’t need sophisticated capabilities or need to pay for additional larger business customers, it’s a powerful tool. 

You get simplicity, efficiency, and scalability all at once. Porter Metrics is a fantastic combination of simplicity, efficiency, and scaling. We have a suite of capabilities that are tailored to small- and medium-sized enterprises.

Closing Insights: Transform Your Data Experience with Facebook Connectors

By selecting the right Facebook Connectors from the Google Looker Studio marketplace, corporates using Facebook ads are able to enhance their reporting and data integration advantages. The best connectors – with different qualities and attributes to suit different needs – will appeal to various clients ranging from small companies and budget-conscious corporations to big companies that opt for state-of-the-art analytics. 

Pricing considerations, ease of usability, degrees of customizability, and the depth of insights needed are key factors that must be considered when selecting the best-suited connector. These integrators will enable an organisation to utilise robust, real-time dashboards in Looker Studio to optimise Facebook ads operations, improve decision-making and facilitate data-gathering efforts.