The data fields page on EverythingData outlines the various data sources and fields supported by the platform. It highlights integrations with platforms like social media, advertising, and web analytics, allowing users to gather and visualize data for better insights. This page is a reference for users to understand the types of data they can collect and report on using EverythingData.
| Field title | Field Name | Data Type | Attribute Type | Description |
| 3-Second Video Views | actions_video_view | NUMBER | metric | The number of times a video was viewed for at least 3 seconds. |
| Account Age | account_age | NUMBER | dimension | The length of time the account has existed. |
| Account Amount Spent | account_amount_spent | NUMBER | dimension | The total amount spent on the account for advertising. |
| Account Balance | account_balance | CURRENCY_USD | dimension | The current balance of the account. |
| Account Business City | account_business_city | TEXT | dimension | The business city associated with the account. |
| Account Business Country Code | account_business_country_code | COUNTRY_CODE | dimension | The country code for the business location of the account. |
| Account Business Name | account_business_name | TEXT | dimension | The name of the business associated with the account. |
| Account Business State | account_business_state | TEXT | dimension | The state where the business is located. |
| Account Business Street | account_business_street | TEXT | dimension | The first line of the street address for the business associated with the account. |
| Account Business Street2 | account_business_street2 | TEXT | dimension | The second line of the street address for the business associated with the account. |
| Account Business Zip | account_business_zip | TEXT | dimension | The ZIP or postal code for the business location. |
| Account Created Time | account_created_time | TEXT | dimension | The time when the account was created. |
| Account Currency | account_currency | TEXT | dimension | The currency used by the account for billing purposes. |
| Account End Advertiser | account_end_advertiser | NUMBER | dimension | The advertiser that is the end beneficiary of the ad spend. |
| Account Funding Source | account_funding_source | TEXT | dimension | The funding source for the account. |
| Account Id | account_id | NUMBER | dimension | A unique identifier for the advertising account. |
| Account Is Personal | account_is_personal | NUMBER | dimension | Indicates whether the account is personal or for business. |
| Account Media Agency | account_media_agency | NUMBER | dimension | The media agency associated with the account, if any. |
| Account Name | account_name | TEXT | dimension | The name of the advertising account. |
| Account Offsite Pixels Tos Accepted | account_offsite_pixels_tos_accepted | BOOLEAN | dimension | Indicates whether the account has accepted the offsite pixels terms of service. |
| Account Partner | account_partner | NUMBER | dimension | The partner associated with the advertising account, if any. |
| Account Spend Cap | account_spend_cap | CURRENCY_USD | dimension | The maximum amount of money the account is allowed to spend. |
| Account Status | account_status | NUMBER | dimension | The current status of the advertising account (e.g., active, paused). |
| Account Tax Id Status | account_tax_id_status | NUMBER | dimension | The tax ID status of the account, if applicable. |
| Account Timezone Id | account_timezone_id | NUMBER | dimension | The timezone ID associated with the account. |
| Account Timezone Name | account_timezone_name | TEXT | dimension | The name of the timezone in which the account operates. |
| Account Timezone Offset Hours Utc | account_timezone_offset_hours_utc | NUMBER | dimension | The timezone offset from UTC for the account. |
| Action Data Set Canvas Component Name (Use with Action Qty Fields) | action_canvas_component_name | TEXT | dimension | The name of the canvas component used with action quantity fields. |
| Action Data Set Carousel Card Id (Use with Action Values) | action_carousel_card_id | TEXT | dimension | The ID of the carousel card used with action values. |
| Action Data Set Carousel Card Name (Use with Action Values) | action_carousel_card_name | TEXT | dimension | The name of the carousel card used with action values. |
| Action Data Set Destination(Use with Action Values) | action_destination | TEXT | dimension | The destination associated with the action values. |
| Action Data Set Device (Use with Action Values) | action_device | TEXT | dimension | The device used in the action values. |
| Action Data Set Qty Value | actions | NUMBER | metric | The quantity value associated with the action. |
| Action Data Set Reaction (Use with Action Values) | action_reaction | TEXT | dimension | The type of reaction (like, love, etc.) associated with the action values. |
| Action Data Set Target Id (Use with Action Values) | action_target_id | TEXT | dimension | The target ID associated with the action. |
| Action Data Set Type (Use with Action Values) | action_type | TEXT | dimension | The type of action performed, used with action values. |
| Action Data Set Video Sound (Use with Action Values) | action_video_sound | TEXT | dimension | Indicates whether the video had sound in action values. |
| Action Data Set Video Type (Use with Action Values) | action_video_type | TEXT | dimension | The type of video associated with action values. |
| Ad Bid Amount | ad_bid_amount | CURRENCY_USD | dimension | The bid amount for the ad. |
| Ad Configured Status | ad_configured_status | TEXT | dimension | The current configured status of the ad (e.g., active, paused). |
| Ad Conversion Domain | ad_conversion_domain | TEXT | dimension | The domain used for ad conversions. |
| Ad Created Time | ad_created_time | TEXT | dimension | The time when the ad was created. |
| Ad Creative Actor Id | ad_creative_actor_id | NUMBER | dimension | The ID of the actor associated with the ad creative. |
| Ad Creative Applink Treatment | ad_creative_applink_treatment | TEXT | dimension | The app link treatment associated with the ad creative. |
| Ad Creative Authorization Category | ad_creative_authorization_category | TEXT | dimension | The authorization category for the ad creative. |
| Ad Creative Body | ad_creative_body | TEXT | dimension | The main body text of the ad creative. |
| Ad Creative Branded Content Sponsor Page Id | ad_creative_branded_content_sponsor_page_id | NUMBER | dimension | The ID of the sponsor page for branded content ads. |
| Ad Creative Bundle Folder Id | ad_creative_bundle_folder_id | NUMBER | dimension | The ID of the folder containing the creative bundle for the ad. |
| Ad Creative Call To Action Type | ad_creative_call_to_action_type | TEXT | dimension | The call-to-action type used in the ad creative. |
| Ad Creative Categorization Criteria | ad_creative_categorization_criteria | TEXT | dimension | The criteria used for ad creative categorization. |
| Ad Creative Category Media Source | ad_creative_category_media_source | TEXT | dimension | The media source category for the ad creative. |
| Ad Creative Destination Set Id | ad_creative_destination_set_id | NUMBER | dimension | The ID of the destination set for the ad creative. |
| Ad Creative Dynamic Ad Voice | ad_creative_dynamic_ad_voice | TEXT | dimension | The voice settings for dynamic ad creatives. |
| Ad Creative Effective Authorization Category | ad_creative_effective_authorization_category | TEXT | dimension | The effective authorization category for the ad creative. |
| Ad Creative Effective Instagram Media Id | ad_creative_effective_instagram_media_id | NUMBER | dimension | The Instagram media ID used in the ad creative. |
| Ad Creative Effective Instagram Story Id | ad_creative_effective_instagram_story_id | NUMBER | dimension | The Instagram story ID used in the ad creative. |
| Ad Creative Id | ad_creative_id | NUMBER | dimension | The unique ID of the ad creative. |
| Ad Creative Image Hash | ad_creative_image_hash | TEXT | dimension | The hash value of the image used in the ad creative. |
| Ad Creative Image Url | ad_creative_image_url | URL | dimension | The URL of the image used in the ad creative. |
| Ad Creative Instagram Actor Id | ad_creative_instagram_actor_id | NUMBER | dimension | The Instagram actor ID used in the ad creative. |
| Ad Creative Instagram Permalink Url | ad_creative_instagram_permalink_url | URL | dimension | The permalink URL for the Instagram post used in the ad creative. |
| Ad Creative Instagram Story Id | ad_creative_instagram_story_id | NUMBER | dimension | The Instagram story ID used in the ad creative. |
| Ad Creative Link Destination Display Url | ad_creative_link_destination_display_url | URL | dimension | The display URL for the ad creative’s link destination. |
| Ad Creative Link Og Id | ad_creative_link_og_id | NUMBER | dimension | The Open Graph ID of the ad creative’s link. |
| Ad Creative Link Url | ad_creative_link_url | URL | dimension | The URL of the link used in the ad creative. |
| Ad Creative Messenger Sponsored Message | ad_creative_messenger_sponsored_message | TEXT | dimension | Indicates whether the ad creative includes a sponsored message in Messenger. |
| Ad Creative Name | ad_creative_name | TEXT | dimension | The name assigned to the ad creative. |
| Ad Creative Object Id | ad_creative_object_id | NUMBER | dimension | The object ID associated with the ad creative. |
| Ad Creative Object Store Url | ad_creative_object_store_url | URL | dimension | The URL of the object store used in the ad creative. |
| Ad Creative Object Type | ad_creative_object_type | TEXT | dimension | The object type associated with the ad creative. |
| Ad Creative Object Url | ad_creative_object_url | URL | dimension | The URL of the object used in the ad creative. |
| Ad Creative Place Page Set Id | ad_creative_place_page_set_id | NUMBER | dimension | The place page set ID associated with the ad creative. |
| Ad Creative Playable Asset Id | ad_creative_playable_asset_id | NUMBER | dimension | The ID of the playable asset used in the ad creative. |
| Ad Creative Product Set Id | ad_creative_product_set_id | NUMBER | dimension | The product set ID associated with the ad creative. |
| Ad Creative Referral Id | ad_creative_referral_id | NUMBER | dimension | The referral ID for the ad creative. |
| Ad Creative Status | ad_creative_status | TEXT | dimension | The current status of the ad creative (e.g., active, paused). |
| Ad Creative Template Url | ad_creative_template_url | URL | dimension | The URL of the ad creative’s template. |
| Ad Creative Thumbnail Url | ad_creative_thumbnail_url | URL | dimension | The URL of the thumbnail image used in the ad creative. |
| Ad Creative Title | ad_creative_title | TEXT | dimension | The title text used in the ad creative. |
| Ad Creative Url Tags | ad_creative_url_tags | URL | dimension | The URL tags associated with the ad creative for tracking purposes. |
| Ad Creative Use Page Actor Override | ad_creative_use_page_actor_override | BOOLEAN | dimension | Indicates whether the ad creative uses the page actor override feature. |
| Ad Creative Video Id | ad_creative_video_id | NUMBER | dimension | The video ID used in the ad creative. |
| Ad Effective Status | ad_effective_status | TEXT | dimension | The effective status of the ad (e.g., active, paused). |
| Ad Format Asset | ad_format_asset | TEXT | dimension | The asset used for the ad format. |
| Ad Id | ad_id | NUMBER | dimension | A unique identifier for the ad. |
| Ad Last Updated By App Id | ad_last_updated_by_app_id | TEXT | dimension | The ID of the app that last updated the ad. |
| Ad Name | ad_name | TEXT | dimension | The name assigned to the ad. |
| Ad Preview Shareable Link | ad_preview_shareable_link | TEXT | dimension | The shareable link to preview the ad. |
| Ad Set Asset Feed Id | ad_set_asset_feed_id | NUMBER | dimension | The asset feed ID associated with the ad set. |
| Ad Set Bid Amount | ad_set_bid_amount | CURRENCY_USD | dimension | The bid amount for the ad set. |
| Ad Set Bid Strategy | ad_set_bid_strategy | TEXT | dimension | The bid strategy used for the ad set. |
| Ad Set Billing Event | ad_set_billing_event | TEXT | dimension | The billing event type for the ad set (e.g., impressions, clicks). |
| Ad Set Budget Remaining | ad_set_budget_remaining | CURRENCY_USD | dimension | The remaining budget for the ad set. |
| Ad Set Configured Status | ad_set_configured_status | TEXT | dimension | The configured status of the ad set (e.g., active, paused). |
| Ad Set Created Time | ad_set_created_time | TEXT | dimension | The time when the ad set was created. |
| Ad Set Daily Budget | ad_set_daily_budget | CURRENCY_USD | dimension | The daily budget allocated for the ad set. |
| Ad Set Daily Min Spend Target | adset_daily_min_spend_target | CURRENCY_USD | dimension | The minimum daily spend target for the ad set. |
| Ad Set Daily Spend Cap | adset_daily_spend_cap | CURRENCY_USD | dimension | The daily spend cap for the ad set. |
| Ad Set Destination Type | adset_destination_type | TEXT | dimension | The destination type for the ad set (e.g., website, app). |
| Ad Set Effective Status | adset_effective_status | TEXT | dimension | The effective status of the ad set (e.g., active, paused). |
| Ad Set End Time | adset_end_time | TEXT | dimension | The end time for the ad set’s run period. |
| Ad Set Id | adset_id | NUMBER | dimension | A unique identifier for the ad set. |
| Ad Set Instagram Actor Id | adset_instagram_actor_id | NUMBER | dimension | The Instagram actor ID associated with the ad set. |
| Ad Set Is Dynamic Creative | adset_is_dynamic_creative | BOOLEAN | dimension | Indicates whether the ad set is using dynamic creative. |
| Ad Set Lifetime Budget | adset_lifetime_budget | CURRENCY_USD | dimension | The lifetime budget for the ad set. |
| Ad Set Lifetime Imps | adset_lifetime_imps | NUMBER | dimension | The number of lifetime impressions the ad set has delivered. |
| Ad Set Lifetime Min Spend Target | adset_lifetime_min_spend_target | CURRENCY_USD | dimension | The minimum lifetime spend target for the ad set. |
| Ad Set Lifetime Spend Cap | adset_lifetime_spend_cap | CURRENCY_USD | dimension | The lifetime spend cap for the ad set. |
| Ad Set Multi Optimization Goal Weight | adset_multi_optimization_goal_weight | TEXT | dimension | The weight assigned to the ad set for multi-optimization goals. |
| Ad Set Name | adset_name | TEXT | dimension | The name assigned to the ad set. |
| Ad Set Optimization Goal | adset_optimization_goal | TEXT | dimension | The optimization goal of the ad set (e.g., conversions, reach). |
| Ad Set Optimization Sub Event | adset_optimization_sub_event | TEXT | dimension | The sub-event used for optimization in the ad set. |
| Ad Set Recurring Budget Semantics | adset_recurring_budget_semantics | BOOLEAN | dimension | The recurring budget semantics for the ad set. |
| Ad Set Review Feedback | adset_review_feedback | TEXT | dimension | The review feedback provided for the ad set. |
| Ad Set Rf Prediction Id | adset_rf_prediction_id | TEXT | dimension | The prediction ID for reach and frequency campaigns. |
| Ad Set Source Adset Id | adset_source_adset_id | NUMBER | dimension | The source ad set ID if the ad set is a copy. |
| Ad Set Start Time | adset_start_time | TEXT | dimension | The start time for the ad set’s run period. |
| Ad Set Status | adset_status | TEXT | dimension | The current status of the ad set (e.g., active, paused). |
| Ad Set Updated Time | adset_updated_time | TEXT | dimension | The last time the ad set was updated. |
| Ad Set Use New App Click | adset_use_new_app_click | BOOLEAN | dimension | Indicates whether the ad set uses the new app click optimization. |
| Ad Source Ad Id | ad_source_ad_id | NUMBER | dimension | The source ad ID associated with the ad set. |
| Ad Status | ad_status | TEXT | dimension | The current status of the ad (e.g., active, paused). |
| Ad Updated Time | ad_updated_time | TEXT | dimension | The last time the ad was updated. |
| Add Payment Info | actions_add_payment_info | NUMBER | metric | The number of add payment info events tracked. |
| Add Payment Info Values | action_values_add_payment_info | NUMBER | metric | The total value of add payment info events. |
| Add To Cart | actions_add_to_cart | NUMBER | metric | The number of add-to-cart events tracked. |
| Add To Cart Values | action_values_add_to_cart | NUMBER | metric | The total value of add-to-cart events. |
| Age | age | TEXT | dimension | The age of the audience targeted by the ad. |
| All On-Facebook Leads | actions_onsite_conversion_lead_grouped | NUMBER | metric | The number of leads generated from Facebook forms. |
| App Id | app_id | TEXT | dimension | The unique identifier for the app associated with the ad. |
| App Installs | actions_app_install | NUMBER | metric | The number of app installs generated by the ad. |
| App Uses | actions_app_use | NUMBER | metric | The number of app uses or launches generated by the ad. |
| Applications Submitted | actions_submit_application_total | NUMBER | metric | The number of applications submitted through the ad. |
| Appointments Scheduled | actions_schedule_total | NUMBER | metric | The number of appointments scheduled through the ad. |
| Attribution Setting | attribution_setting | TEXT | dimension | The attribution setting used for the ad campaign. |
| Body Asset Id | body_asset_id | TEXT | dimension | The ID of the body asset used in the ad creative. |
| Body Asset Text | body_asset_text | TEXT | dimension | The text used in the body asset of the ad creative. |
| Call Confirmation Clicks | actions_click_to_call_call_confirm | NUMBER | metric | The number of clicks to confirm a call to action. |
| Call To Action Asset Id | call_to_action_asset_id | TEXT | dimension | The ID of the call-to-action asset used in the ad creative. |
| Call To Action Asset Name | call_to_action_asset_name | TEXT | dimension | The name of the call-to-action asset used in the ad creative. |
| Campaign Ad Strategy Id | campaign_ad_strategy_id | NUMBER | dimension | The ID of the ad strategy used in the campaign. |
| Campaign Bid Strategy | campaign_bid_strategy | TEXT | dimension | The bid strategy used for the campaign. |
| Campaign Boosted Object Id | campaign_boosted_object_id | NUMBER | dimension | The ID of the boosted object associated with the campaign. |
| Campaign Budget Rebalance Flag | campaign_budget_rebalance_flag | BOOLEAN | dimension | Indicates whether the campaign budget is allowed to be rebalanced. |
| Campaign Budget Remaining | campaign_budget_remaining | CURRENCY_USD | dimension | The remaining budget for the campaign. |
| Campaign Buying Type | buying_type | TEXT | dimension | The buying type of the campaign (e.g., auction, reach and frequency). |
| Campaign Can Create Brand Lift Study | campaign_can_create_brand_lift_study | BOOLEAN | dimension | Indicates whether the campaign is eligible to create a brand lift study. |
| Campaign Can Use Spend Cap | campaign_can_use_spend_cap | BOOLEAN | dimension | Indicates whether the campaign is allowed to use a spend cap. |
| Campaign Configured Status | campaign_configured_status | TEXT | dimension | The current configured status of the campaign (e.g., active, paused). |
| Campaign Created Time | campaign_created_time | TEXT | dimension | The time when the campaign was created. |
| Campaign Daily Budget | campaign_daily_budget | CURRENCY_USD | dimension | The daily budget allocated for the campaign. |
| Campaign Effective Status | campaign_effective_status | TEXT | dimension | The effective status of the campaign (e.g., active, paused). |
| Campaign Id | campaign_id | NUMBER | dimension | A unique identifier for the campaign. |
| Campaign Is Skadnetwork Attribution | campaign_is_skadnetwork_attribution | BOOLEAN | dimension | Indicates whether the campaign uses SKAdNetwork attribution for iOS. |
| Campaign Last Budget Toggling Time | campaign_last_budget_toggling_time | TEXT | dimension | The last time the campaign’s budget was toggled. |
| Campaign Lifetime Budget | campaign_lifetime_budget | CURRENCY_USD | dimension | The total lifetime budget for the campaign. |
| Campaign Name | campaign_name | TEXT | dimension | The name assigned to the campaign. |
| Campaign Objective | campaign_objective | TEXT | dimension | The objective of the campaign (e.g., conversions, reach). |
| Campaign Smart Promotion Type | campaign_smart_promotion_type | TEXT | dimension | The smart promotion type used in the campaign. |
| Campaign Source Campaign Id | campaign_source_campaign_id | NUMBER | dimension | The ID of the source campaign if the campaign was copied. |
| Campaign Special Ad Category | campaign_special_ad_category | TEXT | dimension | The special ad category of the campaign (e.g., housing, employment). |
| Campaign Spend Cap | campaign_spend_cap | NUMBER | dimension | The total spend cap for the campaign. |
| Campaign Start Time | campaign_start_time | TEXT | dimension | The start time of the campaign. |
| Campaign Status | campaign_status | TEXT | dimension | The current status of the campaign (e.g., active, paused). |
| Campaign Stop Time | campaign_stop_time | TEXT | dimension | The end time of the campaign. |
| Campaign Topline Id | campaign_topline_id | NUMBER | dimension | The ID of the topline associated with the campaign. |
| Campaign Updated Time | campaign_updated_time | TEXT | dimension | The last time the campaign was updated. |
| Canceled Subscriptions | actions_cancel_subscription_total | NUMBER | metric | The number of subscriptions that were canceled. |
| Canvas Avg View Percent | canvas_avg_view_percent | NUMBER | metric | The average percentage of a canvas viewed by users. |
| Canvas Avg View Time | canvas_avg_view_time | NUMBER | metric | The average amount of time users spent viewing a canvas. |
| Check-ins | actions_checkin | NUMBER | metric | The number of check-ins attributed to the ad. |
| Clicks | clicks | NUMBER | metric | The total number of clicks on the ad. |
| Complete Registration | actions_complete_registration | NUMBER | metric | The number of completed registrations attributed to the ad. |
| Complete Registration Values | action_values_complete_registration | NUMBER | metric | The total value of completed registrations attributed to the ad. |
| Contacts | actions_contact_total | NUMBER | metric | The number of contacts generated by the ad. |
| Continent | continent | CONTINENT | dimension | The continent where the audience or actions are located. |
| Continent Code | continent_code | CONTINENT_CODE | dimension | The code of the continent where the audience or actions are located. |
| Conversion Rate Ranking | conversion_rate_ranking | URL | dimension | The ranking of your ad’s conversion rate compared to ads with similar objectives. |
| Conversion Value Ad Click Mobile App | conversion_values_ad_click_mobile_app | NUMBER | metric | The total value of conversions from ad clicks in mobile apps. |
| Conversion Value Ad Impression Mobile App | conversion_values_ad_impression_mobile_app | NUMBER | metric | The total value of conversions from ad impressions in mobile apps. |
| Conversion Value Contact Mobile App | conversion_values_contact_mobile_app | NUMBER | metric | The total conversion value from contact actions in mobile apps. |
| Conversion Value Contact Offline | conversion_values_contact_offline | NUMBER | metric | The total conversion value from contact actions offline. |
| Conversion Value Contact Total | conversion_values_contact_total | NUMBER | metric | The total conversion value from all contact actions. |
| Conversion Value Contact Website | conversion_values_contact_website | NUMBER | metric | The total conversion value from contact actions on websites. |
| Conversion Value Customize Product Mobile App | conversion_values_customize_product_mobile_app | NUMBER | metric | The total value of conversions from product customization in mobile apps. |
| Conversion Value Customize Product Offline | conversion_values_customize_product_offline | NUMBER | metric | The total value of conversions from product customization offline. |
| Conversion Value Customize Product Total | conversion_values_customize_product_total | NUMBER | metric | The total value of all conversions from product customization. |
| Conversion Value Customize Product Website | conversion_values_customize_product_website | NUMBER | metric | The total value of conversions from product customization on websites. |
| Conversion Value Donate Mobile App | conversion_values_donate_mobile_app | NUMBER | metric | The total value of donations made through mobile apps. |
| Conversion Value Donate Offline | conversion_values_donate_offline | NUMBER | metric | The total value of donations made offline. |
| Conversion Value Donate On Facebook | conversion_values_donate_on_facebook | NUMBER | metric | The total value of donations made directly on Facebook. |
| Conversion Value Donate Total | conversion_values_donate_total | NUMBER | metric | The total value of all donations. |
| Conversion Value Donate Website | conversion_values_donate_website | NUMBER | metric | The total value of donations made through websites. |
| Conversion Value Find Location Mobile App | conversion_values_find_location_mobile_app | NUMBER | metric | The total value of conversions from “Find Location” actions in mobile apps. |
| Conversion Value Find Location Offline | conversion_values_find_location_offline | NUMBER | metric | The total value of conversions from “Find Location” actions offline. |
| Conversion Value Find Location Total | conversion_values_find_location_total | NUMBER | metric | The total value of all conversions from “Find Location” actions. |
| Conversion Value Find Location Website | conversion_values_find_location_website | NUMBER | metric | The total value of conversions from “Find Location” actions on websites. |
| Conversion Value Schedule Mobile App | conversion_values_schedule_mobile_app | NUMBER | metric | The total value of conversions from “Schedule” actions in mobile apps. |
| Conversion Value Schedule Offline | conversion_values_schedule_offline | NUMBER | metric | The total value of conversions from “Schedule” actions offline. |
| Conversion Value Schedule Total | conversion_values_schedule_total | NUMBER | metric | The total value of all conversions from “Schedule” actions. |
| Conversion Value Schedule Website | conversion_values_schedule_website | NUMBER | metric | The total value of conversions from “Schedule” actions on websites. |
| Conversion Value Start Trial Mobile App | conversion_values_start_trial_mobile_app | NUMBER | metric | The total value of conversions from “Start Trial” actions in mobile apps. |
| Conversion Value Start Trial Offline | conversion_values_start_trial_offline | NUMBER | metric | The total value of conversions from “Start Trial” actions offline. |
| Conversion Value Start Trial Total | conversion_values_start_trial_total | NUMBER | metric | The total value of all conversions from “Start Trial” actions. |
| Conversion Value Start Trial Website | conversion_values_start_trial_website | NUMBER | metric | The total value of conversions from “Start Trial” actions on websites. |
| Conversion Value Submit Application Mobile App | conversion_values_submit_application_mobile_app | NUMBER | metric | The total value of conversions from “Submit Application” actions in mobile apps. |
| Conversion Value Submit Application Offline | conversion_values_submit_application_offline | NUMBER | metric | The total value of conversions from “Submit Application” actions offline. |
| Conversion Value Submit Application Total | conversion_values_submit_application_total | NUMBER | metric | The total value of all conversions from “Submit Application” actions. |
| Conversion Value Submit Application Website | conversion_values_submit_application_website | NUMBER | metric | The total value of conversions from “Submit Application” actions on websites. |
| Conversion Value Subscribe Mobile App | conversion_values_subscribe_mobile_app | NUMBER | metric | The total value of conversions from “Subscribe” actions in mobile apps. |
| Conversion Value Subscribe Offline | conversion_values_subscribe_offline | NUMBER | metric | The total value of conversions from “Subscribe” actions offline. |
| Conversion Value Subscribe Total | conversion_values_subscribe_total | NUMBER | metric | The total value of all conversions from “Subscribe” actions. |
| Conversion Value Subscribe Website | conversion_values_subscribe_website | NUMBER | metric | The total value of conversions from “Subscribe” actions on websites. |
| Conversions Ad Click Mobile App | conversions_ad_click_mobile_app | NUMBER | metric | The total number of conversions from ad clicks in mobile apps. |
| Conversions Ad Impression Mobile App | conversions_ad_impression_mobile_app | NUMBER | metric | The total number of conversions from ad impressions in mobile apps. |
| Conversions Contact Mobile App | conversions_contact_mobile_app | NUMBER | metric | The total number of conversions from contact actions in mobile apps. |
| Conversions Contact Offline | conversions_contact_offline | NUMBER | metric | The total number of conversions from contact actions offline. |
| Conversions Contact Total | conversions_contact_total | NUMBER | metric | The total number of all contact conversions. |
| Conversions Contact Website | conversions_contact_website | NUMBER | metric | The total number of conversions from contact actions on websites. |
| Conversions Customize Product Mobile App | conversions_customize_product_mobile_app | NUMBER | metric | The total number of conversions from product customization in mobile apps. |
| Conversions Customize Product Offline | conversions_customize_product_offline | NUMBER | metric | The total number of conversions from product customization offline. |
| Conversions Customize Product Total | conversions_customize_product_total | NUMBER | metric | The total number of all product customization conversions. |
| Conversions Customize Product Website | conversions_customize_product_website | NUMBER | metric | The total number of conversions from product customization on websites. |
| Conversions Donate Mobile App | conversions_donate_mobile_app | NUMBER | metric | The total number of donations made through mobile apps. |
| Conversions Donate Offline | conversions_donate_offline | NUMBER | metric | The total number of donations made offline. |
| Conversions Donate On Facebook | conversions_donate_on_facebook | NUMBER | metric | The total number of donations made directly on Facebook. |
| Conversions Donate Total | conversions_donate_total | NUMBER | metric | The total number of all donations. |
| Conversions Donate Website | conversions_donate_website | NUMBER | metric | The total number of donations made through websites. |
| Conversions Find Location Mobile App | conversions_find_location_mobile_app | NUMBER | metric | The total number of conversions from “Find Location” actions in mobile apps. |
| Conversions Find Location Offline | conversions_find_location_offline | NUMBER | metric | The total number of conversions from “Find Location” actions offline. |
| Conversions Find Location Total | conversions_find_location_total | NUMBER | metric | The total number of all conversions from “Find Location” actions. |
| Conversions Find Location Website | conversions_find_location_website | NUMBER | metric | The total number of conversions from “Find Location” actions on websites. |
| Conversions Schedule Mobile App | conversions_schedule_mobile_app | NUMBER | metric | The total number of conversions from “Schedule” actions in mobile apps. |
| Conversions Schedule Offline | conversions_schedule_offline | NUMBER | metric | The total number of conversions from “Schedule” actions offline. |
| Conversions Schedule Total | conversions_schedule_total | NUMBER | metric | The total number of all conversions from “Schedule” actions. |
| Conversions Schedule Website | conversions_schedule_website | NUMBER | metric | The total number of conversions from “Schedule” actions on websites. |
| Conversions Start Trial Mobile App | conversions_start_trial_mobile_app | NUMBER | metric | The total number of conversions from “Start Trial” actions in mobile apps. |
| Conversions Start Trial Offline | conversions_start_trial_offline | NUMBER | metric | The total number of conversions from “Start Trial” actions offline. |
| Conversions Start Trial Total | conversions_start_trial_total | NUMBER | metric | The total number of all conversions from “Start Trial” actions. |
| Conversions Start Trial Website | conversions_start_trial_website | NUMBER | metric | The total number of conversions from “Start Trial” actions on websites. |
| Conversions Submit Application Mobile App | conversions_submit_application_mobile_app | NUMBER | metric | The total number of conversions from “Submit Application” actions in mobile apps. |
| Conversions Submit Application Offline | conversions_submit_application_offline | NUMBER | metric | The total number of conversions from “Submit Application” actions offline. |
| Conversions Submit Application Total | conversions_submit_application_total | NUMBER | metric | The total number of all conversions from “Submit Application” actions. |
| Conversions Submit Application Website | conversions_submit_application_website | NUMBER | metric | The total number of conversions from “Submit Application” actions on websites. |
| Conversions Subscribe Mobile App | conversions_subscribe_mobile_app | NUMBER | metric | The total number of conversions from “Subscribe” actions in mobile apps. |
| Conversions Subscribe Offline | conversions_subscribe_offline | NUMBER | metric | The total number of conversions from “Subscribe” actions offline. |
| Conversions Subscribe Total | conversions_subscribe_total | NUMBER | metric | The total number of all conversions from “Subscribe” actions. |
| Conversions Subscribe Website | conversions_subscribe_website | NUMBER | metric | The total number of conversions from “Subscribe” actions on websites. |
| Cost per 3-Second Video Views | cost_per_action_type_video_view | CURRENCY_USD | metric | The average cost per 3-second video view. |
| Cost per Add Payment Info | cost_per_action_type_add_payment_info | CURRENCY_USD | metric | The average cost per add payment info event. |
| Cost per Add To Cart | cost_per_action_type_add_to_cart | CURRENCY_USD | metric | The average cost per add-to-cart event. |
| Cost per All On-Facebook Leads | cost_per_action_type_onsite_conversion_lead_grouped | CURRENCY_USD | metric | The average cost per Facebook lead from on-Facebook lead generation tools. |
| Cost per App Installs | cost_per_action_type_app_install | CURRENCY_USD | metric | The average cost per app install. |
| Cost per App Uses | cost_per_action_type_app_use | CURRENCY_USD | metric | The average cost per app use. |
| Cost per Applications Submitted | cost_per_action_type_submit_application_total | CURRENCY_USD | metric | The average cost per submitted application. |
| Cost per Appointments Scheduled | cost_per_action_type_schedule_total | CURRENCY_USD | metric | The average cost per appointment scheduled. |
| Cost per Call Confirmation Clicks | cost_per_action_type_click_to_call_call_confirm | CURRENCY_USD | metric | The average cost per click to confirm a call-to-action. |
| Cost per Canceled Subscriptions | cost_per_action_type_cancel_subscription_total | CURRENCY_USD | metric | The average cost per canceled subscription. |
| Cost per Check-ins | cost_per_action_type_checkin | CURRENCY_USD | metric | The average cost per check-in. |
| Cost per Complete Registration | cost_per_action_type_complete_registration | CURRENCY_USD | metric | The average cost per completed registration. |
| Cost per Contacts | cost_per_action_type_contact_total | CURRENCY_USD | metric | The average cost per contact action. |
| Cost per Conversion Ad Click Mobile App | cost_per_conversion_ad_click_mobile_app | CURRENCY_USD | metric | The average cost per conversion from ad clicks in mobile apps. |
| Cost per Conversion Ad Impression Mobile App | cost_per_conversion_ad_impression_mobile_app | CURRENCY_USD | metric | The average cost per conversion from ad impressions in mobile apps. |
| Cost per Conversion Contact Mobile App | cost_per_conversion_contact_mobile_app | CURRENCY_USD | metric | The average cost per contact conversion in mobile apps. |
| Cost per Conversion Contact Offline | cost_per_conversion_contact_offline | CURRENCY_USD | metric | The average cost per contact conversion offline. |
| Cost per Conversion Contact Total | cost_per_conversion_contact_total | CURRENCY_USD | metric | The average cost per contact conversion total. |
| Cost per Conversion Contact Website | cost_per_conversion_contact_website | CURRENCY_USD | metric | The average cost per contact conversion on websites. |
| Cost per Conversion Customize Product Mobile App | cost_per_conversion_customize_product_mobile_app | CURRENCY_USD | metric | The average cost per product customization conversion in mobile apps. |
| Cost per Conversion Customize Product Offline | cost_per_conversion_customize_product_offline | CURRENCY_USD | metric | The average cost per product customization conversion offline. |
| Cost per Conversion Customize Product Total | cost_per_conversion_customize_product_total | CURRENCY_USD | metric | The average cost per product customization conversion total. |
| Cost per Conversion Customize Product Website | cost_per_conversion_customize_product_website | CURRENCY_USD | metric | The average cost per product customization conversion on websites. |
| Cost per Conversion Donate Mobile App | cost_per_conversion_donate_mobile_app | CURRENCY_USD | metric | The average cost per donation conversion in mobile apps. |
| Cost per Conversion Donate Offline | cost_per_conversion_donate_offline | CURRENCY_USD | metric | The average cost per donation conversion offline. |
| Cost per Conversion Donate On Facebook | cost_per_conversion_donate_on_facebook | CURRENCY_USD | metric | The average cost per donation conversion directly on Facebook. |
| Cost per Conversion Donate Total | cost_per_conversion_donate_total | CURRENCY_USD | metric | The average cost per donation conversion total. |
| Cost per Conversion Donate Website | cost_per_conversion_donate_website | CURRENCY_USD | metric | The average cost per donation conversion on websites. |
| Cost per Conversion Find Location Mobile App | cost_per_conversion_find_location_mobile_app | CURRENCY_USD | metric | The average cost per “Find Location” conversion in mobile apps. |
| Cost per Conversion Find Location Offline | cost_per_conversion_find_location_offline | CURRENCY_USD | metric | The average cost per “Find Location” conversion offline. |
| Cost per Conversion Find Location Total | cost_per_conversion_find_location_total | CURRENCY_USD | metric | The average cost per “Find Location” conversion total. |
| Cost per Conversion Find Location Website | cost_per_conversion_find_location_website | CURRENCY_USD | metric | The average cost per “Find Location” conversion on websites. |
| Cost per Conversion Schedule Mobile App | cost_per_conversion_schedule_mobile_app | CURRENCY_USD | metric | The average cost per “Schedule” conversion in mobile apps. |
| Cost per Conversion Schedule Offline | cost_per_conversion_schedule_offline | CURRENCY_USD | metric | The average cost per “Schedule” conversion offline. |
| Cost per Conversion Schedule Total | cost_per_conversion_schedule_total | CURRENCY_USD | metric | The average cost per “Schedule” conversion total. |
| Cost per Conversion Schedule Website | cost_per_conversion_schedule_website | CURRENCY_USD | metric | The average cost per “Schedule” conversion on websites. |
| Cost per Conversion Start Trial Mobile App | cost_per_conversion_start_trial_mobile_app | CURRENCY_USD | metric | The average cost per “Start Trial” conversion in mobile apps. |
| Cost per Conversion Start Trial Offline | cost_per_conversion_start_trial_offline | CURRENCY_USD | metric | The average cost per “Start Trial” conversion offline. |
| Cost per Conversion Start Trial Total | cost_per_conversion_start_trial_total | CURRENCY_USD | metric | The average cost per “Start Trial” conversion total. |
| Cost per Conversion Start Trial Website | cost_per_conversion_start_trial_website | CURRENCY_USD | metric | The average cost per “Start Trial” conversion on websites. |
| Cost per Conversion Submit Application Mobile App | cost_per_conversion_submit_application_mobile_app | CURRENCY_USD | metric | The average cost per “Submit Application” conversion in mobile apps. |
| Cost per Conversion Submit Application Offline | cost_per_conversion_submit_application_offline | CURRENCY_USD | metric | The average cost per “Submit Application” conversion offline. |
| Cost per Conversion Submit Application Total | cost_per_conversion_submit_application_total | CURRENCY_USD | metric | The average cost per “Submit Application” conversion total. |
| Cost per Conversion Submit Application Website | cost_per_conversion_submit_application_website | CURRENCY_USD | metric | The average cost per “Submit Application” conversion on websites. |
| Cost per Conversion Subscribe Mobile App | cost_per_conversion_subscribe_mobile_app | CURRENCY_USD | metric | The average cost per “Subscribe” conversion in mobile apps. |
| Cost per Conversion Subscribe Offline | cost_per_conversion_subscribe_offline | CURRENCY_USD | metric | The average cost per “Subscribe” conversion offline. |
| Cost per Conversion Subscribe Total | cost_per_conversion_subscribe_total | CURRENCY_USD | metric | The average cost per “Subscribe” conversion total. |
| Cost per Conversion Subscribe Website | cost_per_conversion_subscribe_website | CURRENCY_USD | metric | The average cost per “Subscribe” conversion on websites. |
| Cost per Credit Spends | cost_per_action_type_credit_spent | CURRENCY_USD | metric | The average cost per credit spend. |
| Cost per Donations | cost_per_action_type_donate_total | CURRENCY_USD | metric | The average cost per donation. |
| Cost per Estimated Ad Recallers | cost_per_estimated_ad_recallers | CURRENCY_USD | metric | The average cost per estimated ad recaller. |
| Cost per Event Responses | cost_per_action_type_rsvp | CURRENCY_USD | metric | The average cost per event response. |
| Cost per Game Plays | cost_per_action_type_games_plays | CURRENCY_USD | metric | The average cost per game play. |
| Cost per In-App Ad Clicks | cost_per_action_type_ad_click_mobile_app | CURRENCY_USD | metric | The average cost per in-app ad click. |
| Cost per In-App Ad Impressions | cost_per_action_type_ad_impression_mobile_app | CURRENCY_USD | metric | The average cost per in-app ad impression. |
| Cost per Initiate Checkout | cost_per_action_type_initiate_checkout | CURRENCY_USD | metric | The average cost per initiate checkout event. |
| Cost per Inline Link Click | cost_per_inline_link_click | CURRENCY_USD | metric | The average cost per inline link click. |
| Cost per Inline Post Engagement | cost_per_inline_post_engagement | CURRENCY_USD | metric | The average cost per engagement on inline posts. |
| Cost per Landing Page Views | cost_per_action_type_landing_page_view | CURRENCY_USD | metric | The average cost per landing page view. |
| Cost per Leads | cost_per_action_type_lead | CURRENCY_USD | metric | The average cost per lead generated. |
| Cost per Link Clicks | cost_per_action_type_link_click | CURRENCY_USD | metric | The average cost per link click. |
| Cost per Location Searches | cost_per_action_type_find_location_total | CURRENCY_USD | metric | The average cost per location search. |
| Cost per Mobile App Achievements | cost_per_action_type_app_custom_event_fb_mobile_level_achieved | CURRENCY_USD | metric | The average cost per mobile app achievement. |
| Cost per Mobile App Adds To Cart | cost_per_action_type_app_custom_event_fb_mobile_add_to_cart | CURRENCY_USD | metric | The average cost per add-to-cart event in mobile apps. |
| Cost per Mobile App Adds to Wishlist | cost_per_action_type_app_custom_event_fb_mobile_add_to_wishlist | CURRENCY_USD | metric | The average cost per add-to-wishlist event in mobile apps. |
| Cost per Mobile App Applications Submitted | cost_per_action_type_submit_application_mobile_app | CURRENCY_USD | metric | The average cost per submitted application in mobile apps. |
| Cost per Mobile App Appointments Scheduled | cost_per_action_type_schedule_mobile_app | CURRENCY_USD | metric | The average cost per appointment scheduled in mobile apps. |
| Cost per Mobile App Canceled Subscriptions | cost_per_action_type_cancel_subscription_mobile_app | CURRENCY_USD | metric | The average cost per canceled subscription in mobile apps. |
| Cost per Mobile App Checkouts | cost_per_action_type_app_custom_event_fb_mobile_initiated_checkout | CURRENCY_USD | metric | The average cost per checkout in mobile apps. |
| Cost per Mobile App Contacts | cost_per_action_type_contact_mobile_app | CURRENCY_USD | metric | The average cost per contact in mobile apps. |
| Cost per Mobile App Content Views | cost_per_action_type_app_custom_event_fb_mobile_content_view | CURRENCY_USD | metric | The average cost per content view in mobile apps. |
| Cost per Mobile App Credit Spends | cost_per_action_type_app_custom_event_fb_mobile_spent_credits | CURRENCY_USD | metric | The average cost per credit spend in mobile apps. |
| Cost per Mobile App Donations | cost_per_action_type_donate_mobile_app | CURRENCY_USD | metric | The average cost per donation in mobile apps. |
| Cost per Mobile App Feature Unlocks | cost_per_action_type_app_custom_event_fb_mobile_achievement_unlocked | CURRENCY_USD | metric | The average cost per feature unlock in mobile apps. |
| Cost per Mobile App Installs | cost_per_action_type_mobile_app_install | CURRENCY_USD | metric | The average cost per mobile app install. |
| Cost per Mobile App Location Searches | cost_per_action_type_find_location_mobile_app | CURRENCY_USD | metric | The average cost per location search in mobile apps. |
| Cost per Mobile App Payment Details | cost_per_action_type_app_custom_event_fb_mobile_add_payment_info | CURRENCY_USD | metric | The average cost per payment detail submission in mobile apps. |
| Cost per Mobile App Products Customized | cost_per_action_type_customize_product_mobile_app | CURRENCY_USD | metric | The average cost per product customization in mobile apps. |
| Cost per Mobile App Purchases | cost_per_action_type_app_custom_event_fb_mobile_purchase | CURRENCY_USD | metric | The average cost per purchase in mobile apps. |
| Cost per Mobile App Ratings | cost_per_action_type_app_custom_event_fb_mobile_rate | NUMBER | metric | The average cost per rating submission in mobile apps. |
| Cost per Mobile App Recurring Subscription Payments | cost_per_action_type_recurring_subscription_payment_mobile_app | CURRENCY_USD | metric | The average cost per recurring subscription payment in mobile apps. |
| Cost per Mobile App Registrations | cost_per_action_type_app_custom_event_fb_mobile_complete_registration | CURRENCY_USD | metric | The average cost per registration in mobile apps. |
| Cost per Mobile App Searches | cost_per_action_type_app_custom_event_fb_mobile_search | CURRENCY_USD | metric | The average cost per search in mobile apps. |
| Cost per Mobile App Starts | cost_per_action_type_app_custom_event_fb_mobile_activate_app | CURRENCY_USD | metric | The average cost per mobile app start. |
| Cost per Mobile App Subscriptions | cost_per_action_type_subscribe_mobile_app | CURRENCY_USD | metric | The average cost per subscription in mobile apps. |
| Cost per Mobile App Trials Started | cost_per_action_type_start_trial_mobile_app | CURRENCY_USD | metric | The average cost per trial started in mobile apps. |
| Cost per Mobile App Tutorial Completions | cost_per_action_type_app_custom_event_fb_mobile_tutorial_completion | CURRENCY_USD | metric | The average cost per tutorial completion in mobile apps. |
| Cost per Offline App Appointments Scheduled | cost_per_action_type_schedule_offline | CURRENCY_USD | metric | The average cost per appointment scheduled offline. |
| Cost per Offline App Location Searches | cost_per_action_type_find_location_offline | CURRENCY_USD | metric | The average cost per location search offline. |
| Cost per Offline Applications Submitted | cost_per_action_type_submit_application_offline | CURRENCY_USD | metric | The average cost per application submitted offline. |
| Cost per Offline Canceled Subscriptions | cost_per_action_type_cancel_subscription_offline | CURRENCY_USD | metric | The average cost per canceled subscription offline. |
| Cost per Offline Contacts | cost_per_action_type_contact_offline | CURRENCY_USD | metric | The average cost per contact offline. |
| Cost per Offline Conversion Add Payment Info | cost_per_action_type_offline_conversion_add_payment_info | CURRENCY_USD | metric | The average cost per offline conversion for add payment info. |
| Cost per Offline Conversion Add To Cart | cost_per_action_type_offline_conversion_add_to_cart | CURRENCY_USD | metric | The average cost per offline conversion for add-to-cart. |
| Cost per Offline Conversion Add To Wishlist | cost_per_action_type_offline_conversion_add_to_wishlist | CURRENCY_USD | metric | The average cost per offline conversion for add-to-wishlist. |
| Cost per Offline Conversion Complete Registration | cost_per_action_type_offline_conversion_complete_registration | CURRENCY_USD | metric | The average cost per offline conversion for completed registrations. |
| Cost per Offline Conversion Initiate Checkout | cost_per_action_type_offline_conversion_initiate_checkout | CURRENCY_USD | metric | The average cost per offline conversion for initiate checkout. |
| Cost per Offline Conversion Lead | cost_per_action_type_offline_conversion_lead | CURRENCY_USD | metric | The average cost per offline conversion for leads. |
| Cost per Offline Conversion Other | cost_per_action_type_offline_conversion_other | CURRENCY_USD | metric | The average cost per offline conversion for other actions. |
| Cost per Offline Conversion Purchase | cost_per_action_type_offline_conversion_purchase | CURRENCY_USD | metric | The average cost per offline conversion for purchases. |
| Cost per Offline Conversion Search | cost_per_action_type_offline_conversion_search | CURRENCY_USD | metric | The average cost per offline conversion for searches. |
| Cost per Offline Conversion View Content | cost_per_action_type_offline_conversion_view_content | CURRENCY_USD | metric | The average cost per offline conversion for view content. |
| Cost per Offline Conversions | cost_per_action_type_offline_conversion | CURRENCY_USD | metric | The average cost per all offline conversions. |
| Cost per Offline Donations | cost_per_action_type_donate_offline | CURRENCY_USD | metric | The average cost per offline donation. |
| Cost per Offline Products Customized | cost_per_action_type_customize_product_offline | CURRENCY_USD | metric | The average cost per offline product customization. |
| Cost per Offline Recurring Subscription Payments | cost_per_action_type_recurring_subscription_payment_offline | CURRENCY_USD | metric | The average cost per offline recurring subscription payment. |
| Cost per Offline Subscriptions | cost_per_action_type_subscribe_offline | CURRENCY_USD | metric | The average cost per offline subscription. |
| Cost per Offline Trials Started | cost_per_action_type_start_trial_offline | CURRENCY_USD | metric | The average cost per offline trial started. |
| Cost per Omni Achievements Unlocked | cost_per_action_type_omni_achievement_unlocked | CURRENCY_USD | metric | The average cost per omni achievement unlocked. |
| Cost per Omni Adds to Cart | cost_per_action_type_omni_add_to_cart | CURRENCY_USD | metric | The average cost per omni add-to-cart event. |
| Cost per Omni App Activations | cost_per_action_type_omni_activate_app | CURRENCY_USD | metric | The average cost per omni app activation. |
| Cost per Omni App Installs | cost_per_action_type_omni_app_install | CURRENCY_USD | metric | The average cost per omni app install. |
| Cost per Omni Checkouts Initiated | cost_per_action_type_omni_initiated_checkout | CURRENCY_USD | metric | The average cost per omni checkout initiated. |
| Cost per Omni Content Views | cost_per_action_type_omni_view_content | CURRENCY_USD | metric | The average cost per omni content view. |
| Cost per Omni Credit Spends | cost_per_action_type_omni_spend_credits | CURRENCY_USD | metric | The average cost per omni credit spend. |
| Cost per Omni Custom Events | cost_per_action_type_omni_custom | CURRENCY_USD | metric | The average cost per omni custom event. |
| Cost per Omni Levels Achieved | cost_per_action_type_omni_level_achieved | CURRENCY_USD | metric | The average cost per omni level achieved. |
| Cost per Omni Purchases | cost_per_action_type_omni_purchase | CURRENCY_USD | metric | The average cost per omni purchase. |
| Cost per Omni Ratings Submitted | cost_per_action_type_omni_rate | NUMBER | metric | The average cost per omni rating submission. |
| Cost per Omni Registrations Completed | cost_per_action_type_omni_complete_registration | CURRENCY_USD | metric | The average cost per omni registration completed. |
| Cost per Omni Searches | cost_per_action_type_omni_search | CURRENCY_USD | metric | The average cost per omni search. |
| Cost per Omni Tutorials Completed | cost_per_action_type_omni_tutorial_completion | CURRENCY_USD | metric | The average cost per omni tutorial completion. |
| Cost per On Facebook Applications Submitted | cost_per_action_type_submit_application_on_facebook | CURRENCY_USD | metric | The average cost per application submitted directly on Facebook. |
| Cost per On Facebook Donations | cost_per_action_type_donate_on_facebook | CURRENCY_USD | metric | The average cost per donation made directly on Facebook. |
| Cost per On-Facebook Blocked Messaging Conversations | cost_per_action_type_onsite_conversion_messaging_block | CURRENCY_USD | metric | The average cost per blocked messaging conversation on Facebook. |
| Cost per On-Facebook leads coming from Messenger and Instant Forms | cost_per_action_type_leadgen_grouped | CURRENCY_USD | metric | The average cost per Facebook lead coming from Messenger and Instant Forms. |
| Cost per On-Facebook Messaging Conversations Started | cost_per_action_type_onsite_conversion_messaging_conversation_started_7d | CURRENCY_USD | metric | The average cost per messaging conversation started on Facebook. |
| Cost per On-Facebook New Messaging Conversations | cost_per_action_type_onsite_conversion_messaging_first_reply | CURRENCY_USD | metric | The average cost per new messaging conversation on Facebook. |
| Cost per On-Facebook Post Saves | cost_per_action_type_onsite_conversion_post_save | CURRENCY_USD | metric | The average cost per post save on Facebook. |
| Cost per On-Facebook Purchases | cost_per_action_type_onsite_conversion_purchase | CURRENCY_USD | metric | The average cost per purchase made directly on Facebook. |
| Cost per On-Facebook Workflow Completions | cost_per_action_type_onsite_conversion_flow_complete | CURRENCY_USD | metric | The average cost per workflow completion on Facebook. |
| Cost per Other Mobile App Actions | cost_per_action_type_app_custom_event_other | CURRENCY_USD | metric | The average cost per other mobile app action. |
| Cost per Outbound Click | cost_per_outbound_click_outbound_click | CURRENCY_USD | metric | The average cost per outbound click. |
| Cost per Outbound Clicks | cost_per_action_type_outbound_click | CURRENCY_USD | metric | The average cost per outbound clicks. |
| Cost per Page Engagement | cost_per_action_type_page_engagement | CURRENCY_USD | metric | The average cost per page engagement. |
| Cost per Page Likes | cost_per_action_type_like | CURRENCY_USD | metric | The average cost per page like. |
| Cost per Page Photo Views | cost_per_action_type_photo_view | CURRENCY_USD | metric | The average cost per page photo view. |
| Cost per Pixel Adds Payment Info | cost_per_action_type_offsite_conversion_fb_pixel_add_payment_info | CURRENCY_USD | metric | The average cost per add payment info event tracked by a Facebook pixel. |
| Cost per Pixel Adds To Cart | cost_per_action_type_offsite_conversion_fb_pixel_add_to_cart | CURRENCY_USD | metric | The average cost per add-to-cart event tracked by a Facebook pixel. |
| Cost per Pixel Adds To Wishlist | cost_per_action_type_offsite_conversion_fb_pixel_add_to_wishlist | CURRENCY_USD | metric | The average cost per add-to-wishlist event tracked by a Facebook pixel. |
| Cost per Pixel Completed Registration | cost_per_action_type_offsite_conversion_fb_pixel_complete_registration | CURRENCY_USD | metric | The average cost per completed registration tracked by a Facebook pixel. |
| Cost per Pixel Custom | cost_per_action_type_offsite_conversion_fb_pixel_custom | CURRENCY_USD | metric | The average cost per custom event tracked by a Facebook pixel. |
| Cost per Pixel Initiates Checkout | cost_per_action_type_offsite_conversion_fb_pixel_initiate_checkout | CURRENCY_USD | metric | The average cost per initiate checkout event tracked by a Facebook pixel. |
| Cost per Pixel Leads | cost_per_action_type_offsite_conversion_fb_pixel_lead | CURRENCY_USD | metric | The average cost per lead event tracked by a Facebook pixel. |
| Cost per Pixel Purchases | cost_per_action_type_offsite_conversion_fb_pixel_purchase | CURRENCY_USD | metric | The average cost per purchase event tracked by a Facebook pixel. |
| Cost per Pixel Searches | cost_per_action_type_offsite_conversion_fb_pixel_search | CURRENCY_USD | metric | The average cost per search event tracked by a Facebook pixel. |
| Cost per Pixel View Contents | cost_per_action_type_offsite_conversion_fb_pixel_view_content | CURRENCY_USD | metric | The average cost per view content event tracked by a Facebook pixel. |
| Cost per Post Comments | cost_per_action_type_comment | CURRENCY_USD | metric | The average cost per post comment. |
| Cost per Post Engagement | cost_per_action_type_post_engagement | CURRENCY_USD | metric | The average cost per post engagement. |
| Cost per Post Reactions | cost_per_action_type_post_reaction | CURRENCY_USD | metric | The average cost per post reaction. |
| Cost per Post Shares | cost_per_action_type_post | CURRENCY_USD | metric | The average cost per post share. |
| Cost per Products Customized | cost_per_action_type_customize_product_total | CURRENCY_USD | metric | The average cost per product customization. |
| Cost per Purchase | cost_per_action_type_purchase | CURRENCY_USD | metric | The average cost per purchase. |
| Cost per Recurring Subscription Payments | cost_per_action_type_recurring_subscription_payment_total | CURRENCY_USD | metric | The average cost per recurring subscription payment. |
| Cost per Search | cost_per_action_type_search | CURRENCY_USD | metric | The average cost per search. |
| Cost per Subscriptions | cost_per_action_type_subscribe_total | CURRENCY_USD | metric | The average cost per subscription. |
| Cost per Thruplay | cost_per_thruplay_video_view | CURRENCY_USD | metric | The average cost per thruplay (completed video play). |
| Cost per Trials Started | cost_per_action_type_start_trial_total | CURRENCY_USD | metric | The average cost per trial started. |
| Cost per Unique 3-Second Video Views | cost_per_unique_action_type_video_view | CURRENCY_USD | metric | The average cost per unique 3-second video view. |
| Cost per Unique Add Payment Info | cost_per_unique_action_type_add_payment_info | CURRENCY_USD | metric | The average cost per unique add payment info event. |
| Cost per Unique Add To Cart | cost_per_unique_action_type_add_to_cart | CURRENCY_USD | metric | The average cost per unique add-to-cart event. |
| Cost per Unique All On-Facebook Leads | cost_per_unique_action_type_onsite_conversion_lead_grouped | CURRENCY_USD | metric | The average cost per unique Facebook lead. |
| Cost per Unique App Installs | cost_per_unique_action_type_app_install | CURRENCY_USD | metric | The average cost per unique app install. |
| Cost per Unique App Uses | cost_per_unique_action_type_app_use | CURRENCY_USD | metric | The average cost per unique app use. |
| Cost per Unique Applications Submitted | cost_per_unique_action_type_submit_application_total | CURRENCY_USD | metric | The average cost per unique application submitted. |
| Cost per Unique Appointments Scheduled | cost_per_unique_action_type_schedule_total | CURRENCY_USD | metric | The average cost per unique appointment scheduled. |
| Cost per Unique Call Confirmation Clicks | cost_per_unique_action_type_click_to_call_call_confirm | CURRENCY_USD | metric | The average cost per unique call confirmation click. |
| Cost per Unique Canceled Subscriptions | cost_per_unique_action_type_cancel_subscription_total | CURRENCY_USD | metric | The average cost per unique canceled subscription. |
| Cost per Unique Check-ins | cost_per_unique_action_type_checkin | CURRENCY_USD | metric | The average cost per unique check-in. |
| Cost per Unique Click | cost_per_unique_click | CURRENCY_USD | metric | The average cost per unique click. |
| Cost per Unique Complete Registration | cost_per_unique_action_type_complete_registration | CURRENCY_USD | metric | The average cost per unique completed registration. |
| Cost per Unique Contacts | cost_per_unique_action_type_contact_total | CURRENCY_USD | metric | The average cost per unique contact. |
| Cost per Unique Credit Spends | cost_per_unique_action_type_credit_spent | CURRENCY_USD | metric | The average cost per unique credit spend. |
| Cost per Unique Donations | cost_per_unique_action_type_donate_total | CURRENCY_USD | metric | The average cost per unique donation. |
| Cost per Unique Event Responses | cost_per_unique_action_type_rsvp | CURRENCY_USD | metric | The average cost per unique event response. |
| Cost per Unique Game Plays | cost_per_unique_action_type_games_plays | CURRENCY_USD | metric | The average cost per unique game play. |
| Cost per Unique In-App Ad Clicks | cost_per_unique_action_type_ad_click_mobile_app | CURRENCY_USD | metric | The average cost per unique in-app ad click. |
| Cost per Unique In-App Ad Impressions | cost_per_unique_action_type_ad_impression_mobile_app | CURRENCY_USD | metric | The average cost per unique in-app ad impression. |
| Cost per Unique Initiate Checkout | cost_per_unique_action_type_initiate_checkout | CURRENCY_USD | metric | The average cost per unique initiate checkout. |
| Cost per Unique Inline Link Click | cost_per_unique_inline_link_click | CURRENCY_USD | metric | The average cost per unique inline link click. |
| Cost per Unique Landing Page Views | cost_per_unique_action_type_landing_page_view | CURRENCY_USD | metric | The average cost per unique landing page view. |
| Cost per Unique Leads | cost_per_unique_action_type_lead | CURRENCY_USD | metric | The average cost per unique lead. |
| Cost per Unique Link Clicks | cost_per_unique_action_type_link_click | CURRENCY_USD | metric | The average cost per unique link click. |
| Cost per Unique Location Searches | cost_per_unique_action_type_find_location_total | CURRENCY_USD | metric | The average cost per unique location search. |
| Cost per Unique Mobile App Achievements | cost_per_unique_action_type_app_custom_event_fb_mobile_level_achieved | CURRENCY_USD | metric | The average cost per unique mobile app achievement. |
| Cost per Unique Mobile App Adds To Cart | cost_per_unique_action_type_app_custom_event_fb_mobile_add_to_cart | CURRENCY_USD | metric | The average cost per unique mobile app add-to-cart event. |
| Cost per Unique Mobile App Adds to Wishlist | cost_per_unique_action_type_app_custom_event_fb_mobile_add_to_wishlist | CURRENCY_USD | metric | The average cost per unique mobile app add-to-wishlist event. |
| Cost per Unique Mobile App Applications Submitted | cost_per_unique_action_type_submit_application_mobile_app | CURRENCY_USD | metric | The average cost per unique mobile app application submitted. |
| Cost per Unique Mobile App Appointments Scheduled | cost_per_unique_action_type_schedule_mobile_app | CURRENCY_USD | metric | The average cost per unique mobile app appointment scheduled. |
| Cost per Unique Mobile App Canceled Subscriptions | cost_per_unique_action_type_cancel_subscription_mobile_app | CURRENCY_USD | metric | The average cost per unique mobile app canceled subscription. |
| Cost per Unique Mobile App Checkouts | cost_per_unique_action_type_app_custom_event_fb_mobile_initiated_checkout | CURRENCY_USD | metric | The average cost per unique mobile app checkout. |
| Cost per Unique Mobile App Contacts | cost_per_unique_action_type_contact_mobile_app | CURRENCY_USD | metric | The average cost per unique mobile app contact. |
| Cost per Unique Mobile App Content Views | cost_per_unique_action_type_app_custom_event_fb_mobile_content_view | CURRENCY_USD | metric | The average cost per unique mobile app content view. |
| Cost per Unique Mobile App Credit Spends | cost_per_unique_action_type_app_custom_event_fb_mobile_spent_credits | CURRENCY_USD | metric | The average cost per unique mobile app credit spend. |
| Cost per Unique Mobile App Donations | cost_per_unique_action_type_donate_mobile_app | CURRENCY_USD | metric | The average cost per unique mobile app donation. |
| Cost per Unique Mobile App Feature Unlocks | cost_per_unique_action_type_app_custom_event_fb_mobile_achievement_unlocked | CURRENCY_USD | metric | The average cost per unique mobile app feature unlock. |
| Cost per Unique Mobile App Installs | cost_per_unique_action_type_mobile_app_install | CURRENCY_USD | metric | The average cost per unique mobile app install. |
| Cost per Unique Mobile App Location Searches | cost_per_unique_action_type_find_location_mobile_app | CURRENCY_USD | metric | The average cost per unique mobile app location search. |
| Cost per Unique Mobile App Payment Details | cost_per_unique_action_type_app_custom_event_fb_mobile_add_payment_info | CURRENCY_USD | metric | The average cost per unique mobile app payment detail submission. |
| Cost per Unique Mobile App Products Customized | cost_per_unique_action_type_customize_product_mobile_app | CURRENCY_USD | metric | The average cost per unique mobile app product customization. |
| Cost per Unique Mobile App Purchases | cost_per_unique_action_type_app_custom_event_fb_mobile_purchase | CURRENCY_USD | metric | The average cost per unique mobile app purchase. |
| Cost per Unique Mobile App Ratings | cost_per_unique_action_type_app_custom_event_fb_mobile_rate | NUMBER | metric | The average cost per unique mobile app rating submission. |
| Cost per Unique Mobile App Recurring Subscription Payments | cost_per_unique_action_type_recurring_subscription_payment_mobile_app | CURRENCY_USD | metric | The average cost per unique mobile app recurring subscription payment. |
| Cost per Unique Mobile App Registrations | cost_per_unique_action_type_app_custom_event_fb_mobile_complete_registration | CURRENCY_USD | metric | The average cost per unique mobile app registration. |
| Cost per Unique Mobile App Searches | cost_per_unique_action_type_app_custom_event_fb_mobile_search | CURRENCY_USD | metric | The average cost per unique mobile app search. |
| Cost per Unique Mobile App Starts | cost_per_unique_action_type_app_custom_event_fb_mobile_activate_app | CURRENCY_USD | metric | The average cost per unique mobile app start. |
| Cost per Unique Mobile App Subscriptions | cost_per_unique_action_type_subscribe_mobile_app | CURRENCY_USD | metric | The average cost per unique mobile app subscription. |
| Cost per Unique Mobile App Trials Started | cost_per_unique_action_type_start_trial_mobile_app | CURRENCY_USD | metric | The average cost per unique mobile app trial started. |
| Cost per Unique Mobile App Tutorial Completions | cost_per_unique_action_type_app_custom_event_fb_mobile_tutorial_completion | CURRENCY_USD | metric | The average cost per unique mobile app tutorial completion. |
| Cost per Unique Offline App Appointments Scheduled | cost_per_unique_action_type_schedule_offline | CURRENCY_USD | metric | The average cost per unique offline app appointment scheduled. |
| Cost per Unique Offline App Location Searches | cost_per_unique_action_type_find_location_offline | CURRENCY_USD | metric | The average cost per unique offline app location search. |
| Cost per Unique Offline Applications Submitted | cost_per_unique_action_type_submit_application_offline | CURRENCY_USD | metric | The average cost per unique offline application submitted. |
| Cost per Unique Offline Canceled Subscriptions | cost_per_unique_action_type_cancel_subscription_offline | CURRENCY_USD | metric | The average cost per unique offline canceled subscription. |
| Cost per Unique Offline Contacts | cost_per_unique_action_type_contact_offline | CURRENCY_USD | metric | The average cost per unique offline contact. |
| Cost per Unique Offline Conversion Add Payment Info | cost_per_unique_action_type_offline_conversion_add_payment_info | CURRENCY_USD | metric | The average cost per unique offline conversion for add payment info. |
| Cost per Unique Offline Conversion Add To Cart | cost_per_unique_action_type_offline_conversion_add_to_cart | CURRENCY_USD | metric | The average cost per unique offline conversion for add-to-cart. |
| Cost per Unique Offline Conversion Add To Wishlist | cost_per_unique_action_type_offline_conversion_add_to_wishlist | CURRENCY_USD | metric | The average cost per unique offline conversion for add-to-wishlist. |
| Cost per Unique Offline Conversion Complete Registration | cost_per_unique_action_type_offline_conversion_complete_registration | CURRENCY_USD | metric | The average cost per unique offline conversion for completed registration. |
| Cost per Unique Offline Conversion Initiate Checkout | cost_per_unique_action_type_offline_conversion_initiate_checkout | CURRENCY_USD | metric | The average cost per unique offline conversion for initiate checkout. |
| Cost per Unique Offline Conversion Lead | cost_per_unique_action_type_offline_conversion_lead | CURRENCY_USD | metric | The average cost per unique offline conversion for leads. |
| Cost per Unique Offline Conversion Other | cost_per_unique_action_type_offline_conversion_other | CURRENCY_USD | metric | The average cost per unique offline conversion for other actions. |
| Cost per Unique Offline Conversion Purchase | cost_per_unique_action_type_offline_conversion_purchase | CURRENCY_USD | metric | The average cost per unique offline conversion for purchases. |
| Cost per Unique Offline Conversion Search | cost_per_unique_action_type_offline_conversion_search | CURRENCY_USD | metric | The average cost per unique offline conversion for searches. |
| Cost per Unique Offline Conversion View Content | cost_per_unique_action_type_offline_conversion_view_content | CURRENCY_USD | metric | The average cost per unique offline conversion for view content. |
| Cost per Unique Offline Conversions | cost_per_unique_action_type_offline_conversion | CURRENCY_USD | metric | The average cost per unique offline conversion total. |
| Cost per Unique Offline Donations | cost_per_unique_action_type_donate_offline | CURRENCY_USD | metric | The average cost per unique offline donation. |
| Cost per Unique Offline Products Customized | cost_per_unique_action_type_customize_product_offline | CURRENCY_USD | metric | The average cost per unique offline product customization. |
| Cost per Unique Offline Recurring Subscription Payments | cost_per_unique_action_type_recurring_subscription_payment_offline | CURRENCY_USD | metric | The average cost per unique offline recurring subscription payment. |
| Cost per Unique Offline Subscriptions | cost_per_unique_action_type_subscribe_offline | CURRENCY_USD | metric | The average cost per unique offline subscription. |
| Cost per Unique Offline Trials Started | cost_per_unique_action_type_start_trial_offline | CURRENCY_USD | metric | The average cost per unique offline trial started. |
| Cost per Unique Omni Achievements Unlocked | cost_per_unique_action_type_omni_achievement_unlocked | CURRENCY_USD | metric | The average cost per unique omni achievement unlocked. |
| Cost per Unique Omni Adds to Cart | cost_per_unique_action_type_omni_add_to_cart | CURRENCY_USD | metric | The average cost per unique omni add-to-cart event. |
| Cost per Unique Omni App Activations | cost_per_unique_action_type_omni_activate_app | CURRENCY_USD | metric | The average cost per unique omni app activation. |
| Cost per Unique Omni App Installs | cost_per_unique_action_type_omni_app_install | CURRENCY_USD | metric | The average cost per unique omni app install. |
| Cost per Unique Omni Checkouts Initiated | cost_per_unique_action_type_omni_initiated_checkout | CURRENCY_USD | metric | The average cost per unique omni checkout initiated. |
| Cost per Unique Omni Content Views | cost_per_unique_action_type_omni_view_content | CURRENCY_USD | metric | The average cost per unique omni content view. |
| Cost per Unique Omni Credit Spends | cost_per_unique_action_type_omni_spend_credits | CURRENCY_USD | metric | The average cost per unique omni credit spend. |
| Cost per Unique Omni Custom Events | cost_per_unique_action_type_omni_custom | CURRENCY_USD | metric | The average cost per unique omni custom event. |
| Cost per Unique Omni Levels Achieved | cost_per_unique_action_type_omni_level_achieved | CURRENCY_USD | metric | The average cost per unique omni level achieved. |
| Cost per Unique Omni Purchases | cost_per_unique_action_type_omni_purchase | CURRENCY_USD | metric | The average cost per unique omni purchase. |
| Cost per Unique Omni Ratings Submitted | cost_per_unique_action_type_omni_rate | NUMBER | metric | The average cost per unique omni rating submitted. |
| Cost per Unique Omni Registrations Completed | cost_per_unique_action_type_omni_complete_registration | CURRENCY_USD | metric | The average cost per unique omni registration completed. |
| Cost per Unique Omni Searches | cost_per_unique_action_type_omni_search | CURRENCY_USD | metric | The average cost per unique omni search. |
| Cost per Unique Omni Tutorials Completed | cost_per_unique_action_type_omni_tutorial_completion | CURRENCY_USD | metric | The average cost per unique omni tutorial completion. |
| Cost per Unique On Facebook Applications Submitted | cost_per_unique_action_type_submit_application_on_facebook | CURRENCY_USD | metric | The average cost per unique Facebook application submitted. |
| Cost per Unique On Facebook Donations | cost_per_unique_action_type_donate_on_facebook | CURRENCY_USD | metric | The average cost per unique Facebook donation. |
| Cost per Unique On-Facebook Blocked Messaging Conversations | cost_per_unique_action_type_onsite_conversion_messaging_block | CURRENCY_USD | metric | The average cost per unique blocked messaging conversation on Facebook. |
| Cost per Unique On-Facebook leads coming from Messenger and Instant Forms | cost_per_unique_action_type_leadgen_grouped | CURRENCY_USD | metric | The average cost per unique Facebook lead coming from Messenger and Instant Forms. |
| Cost per Unique On-Facebook Messaging Conversations Started | cost_per_unique_action_type_onsite_conversion_messaging_conversation_started_7d | CURRENCY_USD | metric | The average cost per unique Facebook messaging conversation started. |
| Cost per Unique On-Facebook New Messaging Conversations | cost_per_unique_action_type_onsite_conversion_messaging_first_reply | CURRENCY_USD | metric | The average cost per unique new Facebook messaging conversation. |
| Cost per Unique On-Facebook Post Saves | cost_per_unique_action_type_onsite_conversion_post_save | CURRENCY_USD | metric | The average cost per unique Facebook post save. |
| Cost per Unique On-Facebook Purchases | cost_per_unique_action_type_onsite_conversion_purchase | CURRENCY_USD | metric | The average cost per unique purchase made directly on Facebook. |
| Cost per Unique On-Facebook Workflow Completions | cost_per_unique_action_type_onsite_conversion_flow_complete | CURRENCY_USD | metric | The average cost per unique workflow completion on Facebook. |
| Cost per Unique Other Mobile App Actions | cost_per_unique_action_type_app_custom_event_other | CURRENCY_USD | metric | The average cost per unique action performed in a mobile app that is not predefined. |
| Cost per Unique Outbound Click | cost_per_unique_outbound_click_outbound_click | CURRENCY_USD | metric | The average cost per unique outbound click. |
| Cost per Unique Outbound Clicks | cost_per_unique_action_type_outbound_click | CURRENCY_USD | metric | The average cost per unique outbound clicks. |
| Cost per Unique Page Engagement | cost_per_unique_action_type_page_engagement | CURRENCY_USD | metric | The average cost per unique engagement on a Facebook page. |
| Cost per Unique Page Likes | cost_per_unique_action_type_like | CURRENCY_USD | metric | The average cost per unique page like. |
| Cost per Unique Page Photo Views | cost_per_unique_action_type_photo_view | CURRENCY_USD | metric | The average cost per unique photo view on a Facebook page. |
| Cost per Unique Pixel Adds Payment Info | cost_per_unique_action_type_offsite_conversion_fb_pixel_add_payment_info | CURRENCY_USD | metric | The average cost per unique add payment info event tracked by a Facebook pixel. |
| Cost per Unique Pixel Adds To Cart | cost_per_unique_action_type_offsite_conversion_fb_pixel_add_to_cart | CURRENCY_USD | metric | The average cost per unique add-to-cart event tracked by a Facebook pixel. |
| Cost per Unique Pixel Adds To Wishlist | cost_per_unique_action_type_offsite_conversion_fb_pixel_add_to_wishlist | CURRENCY_USD | metric | The average cost per unique add-to-wishlist event tracked by a Facebook pixel. |
| Cost per Unique Pixel Completed Registrations | cost_per_unique_action_type_offsite_conversion_fb_pixel_complete_registration | CURRENCY_USD | metric | The average cost per unique completed registration tracked by a Facebook pixel. |
| Cost per Unique Pixel Custom | cost_per_unique_action_type_offsite_conversion_fb_pixel_custom | CURRENCY_USD | metric | The average cost per unique custom event tracked by a Facebook pixel. |
| Cost per Unique Pixel Initiates Checkout | cost_per_unique_action_type_offsite_conversion_fb_pixel_initiate_checkout | CURRENCY_USD | metric | The average cost per unique initiate checkout event tracked by a Facebook pixel. |
| Cost per Unique Pixel Leads | cost_per_unique_action_type_offsite_conversion_fb_pixel_lead | CURRENCY_USD | metric | The average cost per unique lead event tracked by a Facebook pixel. |
| Cost per Unique Pixel Purchases | cost_per_unique_action_type_offsite_conversion_fb_pixel_purchase | CURRENCY_USD | metric | The average cost per unique purchase event tracked by a Facebook pixel. |
| Cost per Unique Pixel Searches | cost_per_unique_action_type_offsite_conversion_fb_pixel_search | CURRENCY_USD | metric | The average cost per unique search event tracked by a Facebook pixel. |
| Cost per Unique Pixel View Contents | cost_per_unique_action_type_offsite_conversion_fb_pixel_view_content | CURRENCY_USD | metric | The average cost per unique view content event tracked by a Facebook pixel. |
| Cost per Unique Post Comments | cost_per_unique_action_type_comment | CURRENCY_USD | metric | The average cost per unique post comment. |
| Cost per Unique Post Engagement | cost_per_unique_action_type_post_engagement | CURRENCY_USD | metric | The average cost per unique post engagement. |
| Cost per Unique Post Reactions | cost_per_unique_action_type_post_reaction | CURRENCY_USD | metric | The average cost per unique post reaction. |
| Cost per Unique Post Shares | cost_per_unique_action_type_post | CURRENCY_USD | metric | The average cost per unique post share. |
| Cost per Unique Products Customized | cost_per_unique_action_type_customize_product_total | CURRENCY_USD | metric | The average cost per unique product customization. |
| Cost per Unique Purchase | cost_per_unique_action_type_purchase | CURRENCY_USD | metric | The average cost per unique purchase. |
| Cost per Unique Recurring Subscription Payments | cost_per_unique_action_type_recurring_subscription_payment_total | CURRENCY_USD | metric | The average cost per unique recurring subscription payment. |
| Cost per Unique Search | cost_per_unique_action_type_search | CURRENCY_USD | metric | The average cost per unique search. |
| Cost per Unique Subscriptions | cost_per_unique_action_type_subscribe_total | CURRENCY_USD | metric | The average cost per unique subscription. |
| Cost per Unique Trials Started | cost_per_unique_action_type_start_trial_total | CURRENCY_USD | metric | The average cost per unique trial started. |
| Cost per Unique View Content | cost_per_unique_action_type_view_content | CURRENCY_USD | metric | The average cost per unique view content event. |
| Cost per Unique Website Applications Submitted | cost_per_unique_action_type_submit_application_website | CURRENCY_USD | metric | The average cost per unique application submitted on a website. |
| Cost per Unique Website Appointments Scheduled | cost_per_unique_action_type_schedule_website | CURRENCY_USD | metric | The average cost per unique appointment scheduled on a website. |
| Cost per Unique Website Canceled Subscriptions | cost_per_unique_action_type_cancel_subscription_website | CURRENCY_USD | metric | The average cost per unique canceled subscription on a website. |
| Cost per Unique Website Contacts | cost_per_unique_action_type_contact_website | CURRENCY_USD | metric | The average cost per unique contact on a website. |
| Cost per Unique Website Donations | cost_per_unique_action_type_donate_website | CURRENCY_USD | metric | The average cost per unique donation on a website. |
| Cost per Unique Website Location Searches | cost_per_unique_action_type_find_location_website | CURRENCY_USD | metric | The average cost per unique location search on a website. |
| Cost per Unique Website Products Customized | cost_per_unique_action_type_customize_product_website | CURRENCY_USD | metric | The average cost per unique product customization on a website. |
| Cost per Unique Website Recurring Subscription Payments | cost_per_unique_action_type_recurring_subscription_payment_website | CURRENCY_USD | metric | The average cost per unique recurring subscription payment on a website. |
| Cost per Unique Website Subscriptions | cost_per_unique_action_type_subscribe_website | CURRENCY_USD | metric | The average cost per unique subscription on a website. |
| Cost per Unique Website Trials Started | cost_per_unique_action_type_start_trial_website | CURRENCY_USD | metric | The average cost per unique trial started on a website. |
| Cost per View Content | cost_per_action_type_view_content | CURRENCY_USD | metric | The average cost per view content event. |
| Cost per Website Applications Submitted | cost_per_action_type_submit_application_website | CURRENCY_USD | metric | The average cost per application submitted on a website. |
| Cost per Website Appointments Scheduled | cost_per_action_type_schedule_website | CURRENCY_USD | metric | The average cost per appointment scheduled on a website. |
| Cost per Website Canceled Subscriptions | cost_per_action_type_cancel_subscription_website | CURRENCY_USD | metric | The average cost per canceled subscription on a website. |
| Cost per Website Contacts | cost_per_action_type_contact_website | CURRENCY_USD | metric | The average cost per contact on a website. |
| Cost per Website Donations | cost_per_action_type_donate_website | CURRENCY_USD | metric | The average cost per donation on a website. |
| Cost per Website Location Searches | cost_per_action_type_find_location_website | CURRENCY_USD | metric | The average cost per location search on a website. |
| Cost per Website Products Customized | cost_per_action_type_customize_product_website | CURRENCY_USD | metric | The average cost per product customization on a website. |
| Cost per Website Recurring Subscription Payments | cost_per_action_type_recurring_subscription_payment_website | CURRENCY_USD | metric | The average cost per recurring subscription payment on a website. |
| Cost per Website Subscriptions | cost_per_action_type_subscribe_website | CURRENCY_USD | metric | The average cost per subscription on a website. |
| Cost per Website Trials Started | cost_per_action_type_start_trial_website | CURRENCY_USD | metric | The average cost per trial started on a website. |
| Country Abbrev. | country | COUNTRY | dimension | The abbreviated form of the country name. |
| Country Name | country_name | COUNTRY | dimension | The full name of the country. |
| CPC | cpc | CURRENCY_USD | metric | Cost per click (CPC) is the average amount paid for each click on an ad. |
| CPM | cpm | CURRENCY_USD | metric | Cost per thousand impressions (CPM) is the average amount paid for every 1,000 impressions. |
| CPP | cpp | CURRENCY_USD | metric | Cost per purchase (CPP) is the average amount paid per purchase made from the ad. |
| Credit Spends | actions_credit_spent | NUMBER | metric | The total amount spent on credit card payments. |
| CTR | ctr | NUMBER | metric | Click-through rate (CTR) is the percentage of people who clicked on an ad after seeing it. |
| CTR (Website Link Click) | website_ctr_link_click | NUMBER | metric | The click-through rate for website link clicks. |
| Date | date | YEAR_MONTH_DAY | dimension | The specific date of the event or data entry. |
| Date Start | date_start | TEXT | dimension | The start date of a campaign or report. |
| Date Stop | date_stop | TEXT | dimension | The end date of a campaign or report. |
| Day of Month | day_of_month | DAY | dimension | The numeric day of the month. |
| Day of Week | day_of_week | DAY_OF_WEEK | dimension | The day of the week (e.g., Monday, Tuesday). |
| Description Asset Id | description_asset_id | TEXT | dimension | The unique ID of the description asset used in an ad. |
| Description Asset Text | description_asset_text | TEXT | dimension | The text description of the asset used in an ad. |
| Device Platform | device_platform | TEXT | dimension | The platform on which the device used to view the ad operates (e.g., mobile, desktop). |
| DMA | dma | TEXT | dimension | Designated Market Area (DMA) for audience targeting. |
| DMA Code | dma_code | METRO_CODE | dimension | The code for the Designated Market Area (DMA). |
| Donations | actions_donate_total | NUMBER | metric | The total number of donations generated by the ad. |
| Engagement Rate Ranking | engagement_rate_ranking | URL | dimension | The ranking of the ad’s engagement rate compared to other ads with similar objectives. |
| Estimated Ad Recall Rate | estimated_ad_recall_rate | NUMBER | metric | The estimated recall rate of the ad, predicting how many users will remember the ad. |
| Estimated Ad Recallers | estimated_ad_recallers | NUMBER | metric | The estimated number of people who will recall seeing the ad. |
| Event Responses | actions_rsvp | NUMBER | metric | The total number of event responses generated by the ad. |
| Frequency | frequency | NUMBER | metric | The average number of times each person saw the ad. |
| Frequency Value | frequency_value | TEXT | dimension | The total number of impressions divided by the number of unique users who saw the ad. |
| Full View Impressions | full_view_impressions | NUMBER | metric | The number of impressions where the entire ad was viewed. |
| Full View Reach | full_view_reach | NUMBER | metric | The number of unique users who saw the full ad. |
| Game Plays | actions_games_plays | NUMBER | metric | The total number of game plays generated by the ad. |
| Gender | gender | TEXT | dimension | The gender of the audience targeted by the ad. |
| Hourly Stats Aggregated By Advertiser Time Zone | hourly_stats_aggregated_by_advertiser_time_zone | TEXT | dimension | Aggregated hourly statistics by the advertiser’s time zone. |
| Hourly Stats Aggregated By Audience Time Zone | hourly_stats_aggregated_by_audience_time_zone | TEXT | dimension | Aggregated hourly statistics by the audience’s time zone. |
| Image Asset Hash | image_asset_hash | TEXT | dimension | The hash value of the image asset used in the ad. |
| Image Asset Id | image_asset_id | TEXT | dimension | The unique ID of the image asset used in the ad. |
| Image Asset Name | image_asset_name | TEXT | dimension | The name of the image asset used in the ad. |
| Image Asset Url | image_asset_url | URL | dimension | The URL of the image asset used in the ad. |
| Impression Device | impression_device | TEXT | dimension | The device used to view the ad impression. |
| Impressions | impressions | NUMBER | metric | The total number of impressions generated by the ad. |
| In-App Ad Clicks | actions_ad_click_mobile_app | NUMBER | metric | The number of clicks on in-app ads. |
| In-App Ad Impressions | actions_ad_impression_mobile_app | NUMBER | metric | The number of impressions from in-app ads. |
| Initiate Checkout | actions_initiate_checkout | NUMBER | metric | The number of initiate checkout events tracked by the ad. |
| Initiate Checkout Values | action_values_initiate_checkout | NUMBER | metric | The total value of initiate checkout events tracked by the ad. |
| Inline Link Click CTR | inline_link_click_ctr | NUMBER | metric | The click-through rate for inline link clicks. |
| Inline Link Clicks | inline_link_clicks | NUMBER | metric | The total number of inline link clicks on the ad. |
| Inline Post Engagement | inline_post_engagement | NUMBER | metric | The total number of engagements on inline posts. |
| Landing Page Views | actions_landing_page_view | NUMBER | metric | The total number of landing page views generated by the ad. |
| Leads | actions_lead | NUMBER | metric | The total number of leads generated by the ad. |
| Leads Values | action_values_lead | NUMBER | metric | The total value of leads generated by the ad. |
| Link Clicks | actions_link_click | NUMBER | metric | The total number of link clicks on the ad. |
| Link Url Asset Id | link_url_asset_id | URL | dimension | The unique ID of the link URL asset used in the ad. |
| Link Url Asset Website Url | link_url_asset_website_url | URL | dimension | The website URL associated with the link URL asset. |
| Location Searches | actions_find_location_total | NUMBER | metric | The total number of location searches generated by the ad. |
| Mobile App Achievements | actions_app_custom_event_fb_mobile_level_achieved | NUMBER | metric | The total number of mobile app achievements unlocked from the ad. |
| Mobile App Achievements Values | action_values_app_custom_event_fb_mobile_level_achieved | NUMBER | metric | The total value of mobile app achievements unlocked from the ad. |
| Mobile App Adds To Cart | actions_app_custom_event_fb_mobile_add_to_cart | NUMBER | metric | The total number of add-to-cart events in mobile apps. |
| Mobile App Adds To Cart Values | action_values_app_custom_event_fb_mobile_add_to_cart | NUMBER | metric | The total value of add-to-cart events in mobile apps. |
| Mobile App Adds to Wishlist | actions_app_custom_event_fb_mobile_add_to_wishlist | NUMBER | metric | The total number of add-to-wishlist events in mobile apps. |
| Mobile App Adds to Wishlist Values | action_values_app_custom_event_fb_mobile_add_to_wishlist | NUMBER | metric | The total value of add-to-wishlist events in mobile apps. |
| Mobile App Applications Submitted | actions_submit_application_mobile_app | NUMBER | metric | The total number of applications submitted in mobile apps. |
| Mobile App Appointments Scheduled | actions_schedule_mobile_app | NUMBER | metric | The total number of appointments scheduled in mobile apps. |
| Mobile App Canceled Subscriptions | actions_cancel_subscription_mobile_app | NUMBER | metric | The total number of canceled subscriptions in mobile apps. |
| Mobile App Checkouts | actions_app_custom_event_fb_mobile_initiated_checkout | NUMBER | metric | The total number of checkouts in mobile apps. |
| Mobile App Checkouts Values | action_values_app_custom_event_fb_mobile_initiated_checkout | NUMBER | metric | The total value of checkouts in mobile apps. |
| Mobile App Contacts | actions_contact_mobile_app | NUMBER | metric | The total number of contacts generated in mobile apps. |
| Mobile App Content Views | actions_app_custom_event_fb_mobile_content_view | NUMBER | metric | The total number of content views in mobile apps. |
| Mobile App Content Views Values | action_values_app_custom_event_fb_mobile_content_view | NUMBER | metric | The total value of content views in mobile apps. |
| Mobile App Credit Spends | actions_app_custom_event_fb_mobile_spent_credits | NUMBER | metric | The total number of credit spends in mobile apps. |
| Mobile App Credit Spends Values | action_values_app_custom_event_fb_mobile_spent_credits | NUMBER | metric | The total value of credit spends in mobile apps. |
| Mobile App Donations | actions_donate_mobile_app | NUMBER | metric | The total number of donations made through mobile apps. |
| Mobile App Event Values | action_values_app_custom_event | NUMBER | metric | The total value of events triggered in mobile apps. |
| Mobile App Events | actions_app_custom_event | NUMBER | metric | The total number of events triggered in mobile apps. |
| Mobile App Feature Unlocks | actions_app_custom_event_fb_mobile_achievement_unlocked | NUMBER | metric | The total number of feature unlocks in mobile apps. |
| Mobile App Feature Unlocks Values | action_values_app_custom_event_fb_mobile_achievement_unlocked | NUMBER | metric | The total value of feature unlocks in mobile apps. |
| Mobile App Installs | actions_mobile_app_install | NUMBER | metric | The total number of mobile app installs. |
| Mobile App Location Searches | actions_find_location_mobile_app | NUMBER | metric | The total number of location searches in mobile apps. |
| Mobile App Payment Details | actions_app_custom_event_fb_mobile_add_payment_info | NUMBER | metric | The total number of payment details submitted in mobile apps. |
| Mobile App Payment Details Values | action_values_app_custom_event_fb_mobile_add_payment_info | NUMBER | metric | The total value of payment details submitted in mobile apps. |
| Mobile App Products Customized | actions_customize_product_mobile_app | NUMBER | metric | The total number of product customizations in mobile apps. |
| Mobile App Purchases | actions_app_custom_event_fb_mobile_purchase | NUMBER | metric | The total number of purchases made in mobile apps. |
| Mobile App Purchases Values | action_values_app_custom_event_fb_mobile_purchase | NUMBER | metric | The total value of purchases made in mobile apps. |
| Mobile App Ratings | actions_app_custom_event_fb_mobile_rate | NUMBER | metric | The total number of ratings submitted in mobile apps. |
| Mobile App Ratings Values | action_values_app_custom_event_fb_mobile_rate | NUMBER | metric | The total value of ratings submitted in mobile apps. |
| Mobile App Recurring Subscription Payments | actions_recurring_subscription_payment_mobile_app | NUMBER | metric | The total number of recurring subscription payments in mobile apps. |
| Mobile App Registrations | actions_app_custom_event_fb_mobile_complete_registration | NUMBER | metric | The total number of registrations completed in mobile apps. |
| Mobile App Registrations Values | action_values_app_custom_event_fb_mobile_complete_registration | NUMBER | metric | The total value of registrations completed in mobile apps. |
| Mobile App Searches | actions_app_custom_event_fb_mobile_search | NUMBER | metric | The total number of searches in mobile apps. |
| Mobile App Searches Values | action_values_app_custom_event_fb_mobile_search | NUMBER | metric | The total value of searches in mobile apps. |
| Mobile App Starts | actions_app_custom_event_fb_mobile_activate_app | NUMBER | metric | The total number of mobile app starts. |
| Mobile App Starts Values | action_values_app_custom_event_fb_mobile_activate_app | NUMBER | metric | The total value of mobile app starts. |
| Mobile App Subscriptions | actions_subscribe_mobile_app | NUMBER | metric | The total number of subscriptions in mobile apps. |
| Mobile App Trials Started | actions_start_trial_mobile_app | NUMBER | metric | The total number of trials started in mobile apps. |
| Mobile App Tutorial Completions | actions_app_custom_event_fb_mobile_tutorial_completion | NUMBER | metric | The total number of tutorial completions in mobile apps. |
| Mobile App Tutorial Completions Values | action_values_app_custom_event_fb_mobile_tutorial_completion | NUMBER | metric | The total value of tutorial completions in mobile apps. |
| Month | month | MONTH | dimension | The month when the event or data was recorded. |
| Objective | objective | TEXT | dimension | The main objective of the ad campaign (e.g., conversions, reach). |
| Offline App Appointments Scheduled | actions_schedule_offline | NUMBER | metric | The total number of appointments scheduled offline. |
| Offline App Location Searches | actions_find_location_offline | NUMBER | metric | The total number of location searches offline. |
| Offline Applications Submitted | actions_submit_application_offline | NUMBER | metric | The total number of applications submitted offline. |
| Offline Canceled Subscriptions | actions_cancel_subscription_offline | NUMBER | metric | The total number of canceled subscriptions offline. |
| Offline Contacts | actions_contact_offline | NUMBER | metric | The total number of contacts generated offline. |
| Offline Conversion Adds Payment Info | actions_offline_conversion_add_payment_info | NUMBER | metric | The total number of offline conversions for add payment info events. |
| Offline Conversion Adds Payment Info Values | action_values_offline_conversion_add_payment_info | NUMBER | metric | The total value of offline conversions for add payment info events. |
| Offline Conversion Adds To Cart | actions_offline_conversion_add_to_cart | NUMBER | metric | The total number of offline conversions for add-to-cart events. |
| Offline Conversion Adds To Cart Values | action_values_offline_conversion_add_to_cart | NUMBER | metric | The total value of offline conversions for add-to-cart events. |
| Offline Conversion Adds To Wishlist | actions_offline_conversion_add_to_wishlist | NUMBER | metric | The total number of offline conversions for add-to-wishlist events. |
| Offline Conversion Adds To Wishlist Values | action_values_offline_conversion_add_to_wishlist | NUMBER | metric | The total value of offline conversions for add-to-wishlist events. |
| Offline Conversion Complete Registrations | actions_offline_conversion_complete_registration | NUMBER | metric | The total number of offline conversions for completed registrations. |
| Offline Conversion Complete Registrations Values | action_values_offline_conversion_complete_registration | NUMBER | metric | The total value of offline conversions for completed registrations. |
| Offline Conversion Initiate Checkouts | actions_offline_conversion_initiate_checkout | NUMBER | metric | The total number of offline conversions for initiate checkout events. |
| Offline Conversion Initiate Checkouts Values | action_values_offline_conversion_initiate_checkout | NUMBER | metric | The total value of offline conversions for initiate checkout events. |
| Offline Conversion Leads | actions_offline_conversion_lead | NUMBER | metric | The total number of offline conversions for lead events. |
| Offline Conversion Leads Values | action_values_offline_conversion_lead | NUMBER | metric | The total value of offline conversions for lead events. |
| Offline Conversion Other | actions_offline_conversion_other | NUMBER | metric | The total number of offline conversions for other actions. |
| Offline Conversion Other Values | action_values_offline_conversion_other | NUMBER | metric | The total value of offline conversions for other actions. |
| Offline Conversion Purchases | actions_offline_conversion_purchase | NUMBER | metric | The total number of offline conversions for purchases. |
| Offline Conversion Purchases Values | action_values_offline_conversion_purchase | NUMBER | metric | The total value of offline conversions for purchases. |
| Offline Conversion Searches | actions_offline_conversion_search | NUMBER | metric | The total number of offline conversions for searches. |
| Offline Conversion Searches Values | action_values_offline_conversion_search | NUMBER | metric | The total value of offline conversions for searches. |
| Offline Conversion View Contents | actions_offline_conversion_view_content | NUMBER | metric | The total number of offline conversions for view content events. |
| Offline Conversion View Contents Values | action_values_offline_conversion_view_content | NUMBER | metric | The total value of offline conversions for view content events. |
| Offline Conversions | actions_offline_conversion | NUMBER | metric | The total number of all offline conversions. |
| Offline Conversions Values | action_values_offline_conversion | NUMBER | metric | The total value of all offline conversions. |
| Offline Donations | actions_donate_offline | NUMBER | metric | The total number of offline donations. |
| Offline Products Customized | actions_customize_product_offline | NUMBER | metric | The total number of offline products customized. |
| Offline Recurring Subscription Payments | actions_recurring_subscription_payment_offline | NUMBER | metric | The total number of offline recurring subscription payments. |
| Offline Subscriptions | actions_subscribe_offline | NUMBER | metric | The total number of offline subscriptions. |
| Offline Trials Started | actions_start_trial_offline | NUMBER | metric | The total number of offline trials |
| Omni Achievements Unlocked | actions_omni_achievement_unlocked | NUMBER | metric | The total number of achievements unlocked across different platforms. |
| Omni Adds to Cart | actions_omni_add_to_cart | NUMBER | metric | The total number of items added to carts across different platforms. |
| Omni App Activations | actions_omni_activate_app | NUMBER | metric | The total number of app activations across different platforms. |
| Omni App Installs | actions_omni_app_install | NUMBER | metric | The total number of app installs across different platforms. |
| Omni Checkouts Initiated | actions_omni_initiated_checkout | NUMBER | metric | The total number of checkouts initiated across different platforms. |
| Omni Content Views | actions_omni_view_content | NUMBER | metric | The total number of content views across different platforms. |
| Omni Credit Spends | actions_omni_spend_credits | NUMBER | metric | The total amount spent via credit across different platforms. |
| Omni Custom Events | actions_omni_custom | NUMBER | metric | The total number of custom events triggered across different platforms. |
| Omni Levels Achieved | actions_omni_level_achieved | NUMBER | metric | The total number of levels achieved across different platforms. |
| Omni Purchases | actions_omni_purchase | NUMBER | metric | The total number of purchases made across different platforms. |
| Omni Ratings Submitted | actions_omni_rate | NUMBER | metric | The total number of ratings submitted across different platforms. |
| Omni Registrations Completed | actions_omni_complete_registration | NUMBER | metric | The total number of registrations completed across different platforms. |
| Omni Searches | actions_omni_search | NUMBER | metric | The total number of searches performed across different platforms. |
| Omni Tutorials Completed | actions_omni_tutorial_completion | NUMBER | metric | The total number of tutorials completed across different platforms. |
| On Facebook Applications Submitted | actions_submit_application_on_facebook | NUMBER | metric | The total number of applications submitted directly on Facebook. |
| On Facebook Donations | actions_donate_on_facebook | NUMBER | metric | The total amount of donations made directly on Facebook. |
| On-Facebook Blocked Messaging Conversations | actions_onsite_conversion_messaging_block | NUMBER | metric | The total number of blocked messaging conversations on Facebook. |
| On-Facebook Blocked Messaging Conversations Values | action_values_onsite_conversion_messaging_block | NUMBER | metric | The total value of blocked messaging conversations on Facebook. |
| On-Facebook leads coming from Messenger and Instant Forms | actions_leadgen_grouped | NUMBER | metric | The total number of leads generated from Messenger and Instant Forms on Facebook. |
| On-Facebook Messaging Conversations Started | actions_onsite_conversion_messaging_conversation_started_7d | NUMBER | metric | The total number of messaging conversations started on Facebook. |
| On-Facebook Messaging Conversations Started Values | action_values_onsite_conversion_messaging_conversation_started_7d | NUMBER | metric | The total value of messaging conversations started on Facebook. |
| On-Facebook New Messaging Conversations | actions_onsite_conversion_messaging_first_reply | NUMBER | metric | The total number of new messaging conversations on Facebook. |
| On-Facebook New Messaging Conversations Values | action_values_onsite_conversion_messaging_first_reply | NUMBER | metric | The total value of new messaging conversations on Facebook. |
| On-Facebook Post Saves | actions_onsite_conversion_post_save | NUMBER | metric | The total number of posts saved on Facebook. |
| On-Facebook Post Saves Values | action_values_onsite_conversion_post_save | NUMBER | metric | The total value of posts saved on Facebook. |
| On-Facebook Purchases | actions_onsite_conversion_purchase | NUMBER | metric | The total number of purchases made directly on Facebook. |
| On-Facebook Purchases Values | action_values_onsite_conversion_purchase | NUMBER | metric | The total value of purchases made directly on Facebook. |
| On-Facebook Workflow Completions | actions_onsite_conversion_flow_complete | NUMBER | metric | The total number of workflow completions on Facebook. |
| On-Facebook Workflow Completions Values | action_values_onsite_conversion_flow_complete | NUMBER | metric | The total value of workflow completions on Facebook. |
| Optimization Goal | optimization_goal | TEXT | dimension | The optimization goal for the ad set (e.g., conversions, reach). |
| Other Mobile App Actions | actions_app_custom_event_other | NUMBER | metric | The total number of other actions performed in a mobile app that are not predefined. |
| Outbound Clicks | outbound_clicks_outbound_click | NUMBER | metric | The total number of outbound clicks on an ad. |
| Outbound Clicks CTR | outbound_clicks_ctr_outbound_click | NUMBER | metric | The click-through rate for outbound clicks. |
| Page Engagement | actions_page_engagement | NUMBER | metric | The total number of engagements on a Facebook page. |
| Page Likes | actions_like | NUMBER | metric | The total number of likes on a Facebook page. |
| Page Photo Views | actions_photo_view | NUMBER | metric | The total number of photo views on a Facebook page. |
| Pixel Adds Payment Info | actions_offsite_conversion_fb_pixel_add_payment_info | NUMBER | metric | The total number of add payment info events tracked by a Facebook pixel. |
| Pixel Adds Payment Info Values | action_values_offsite_conversion_fb_pixel_add_payment_info | NUMBER | metric | The total value of add payment info events tracked by a Facebook pixel. |
| Pixel Adds To Cart | actions_offsite_conversion_fb_pixel_add_to_cart | NUMBER | metric | The total number of add-to-cart events tracked by a Facebook pixel. |
| Pixel Adds To Cart Values | action_values_offsite_conversion_fb_pixel_add_to_cart | NUMBER | metric | The total value of add-to-cart events tracked by a Facebook pixel. |
| Pixel Adds To Wishlist | actions_offsite_conversion_fb_pixel_add_to_wishlist | NUMBER | metric | The total number of add-to-wishlist events tracked by a Facebook pixel. |
| Pixel Adds To Wishlist Values | action_values_offsite_conversion_fb_pixel_add_to_wishlist | NUMBER | metric | The total value of add-to-wishlist events tracked by a Facebook pixel. |
| Pixel Completed Registrations | actions_offsite_conversion_fb_pixel_complete_registration | NUMBER | metric | The total number of completed registrations tracked by a Facebook pixel. |
| Pixel Completed Registrations Values | action_values_offsite_conversion_fb_pixel_complete_registration | NUMBER | metric | The total value of completed registrations tracked by a Facebook pixel. |
| Pixel Conversion Values | action_values_offsite_conversion | NUMBER | metric | The total value of pixel conversions. |
| Pixel Conversions | actions_offsite_conversion | NUMBER | metric | The total number of pixel conversions. |
| Pixel Custom | actions_offsite_conversion_fb_pixel_custom | NUMBER | metric | The total number of custom events tracked by a Facebook pixel. |
| Pixel Custom Conversion Values | action_values_offsite_conversion_custom | NUMBER | metric | The total value of custom conversion events tracked by a Facebook pixel. |
| Pixel Custom Conversions | actions_offsite_conversion_custom | NUMBER | metric | The total number of custom conversions tracked by a Facebook pixel. |
| Pixel Custom Values | action_values_offsite_conversion_fb_pixel_custom | NUMBER | metric | The total value of custom events tracked by a Facebook pixel. |
| Pixel Initiates Checkout | actions_offsite_conversion_fb_pixel_initiate_checkout | NUMBER | metric | The total number of initiate checkout events tracked by a Facebook pixel. |
| Pixel Initiates Checkout Values | action_values_offsite_conversion_fb_pixel_initiate_checkout | NUMBER | metric | The total value of initiate checkout events tracked by a Facebook pixel. |
| Pixel Leads | actions_offsite_conversion_fb_pixel_lead | NUMBER | metric | The total number of lead events tracked by a Facebook pixel. |
| Pixel Leads Values | action_values_offsite_conversion_fb_pixel_lead | NUMBER | metric | The total value of lead events tracked by a Facebook pixel. |
| Pixel Purchases | actions_offsite_conversion_fb_pixel_purchase | NUMBER | metric | The total number of purchase events tracked by a Facebook pixel. |
| Pixel Purchases Values | action_values_offsite_conversion_fb_pixel_purchase | NUMBER | metric | The total value of purchase events tracked by a Facebook pixel. |
| Pixel Searches | actions_offsite_conversion_fb_pixel_search | NUMBER | metric | The total number of search events tracked by a Facebook pixel. |
| Pixel Searches Values | action_values_offsite_conversion_fb_pixel_search | NUMBER | metric | The total value of search events tracked by a Facebook pixel. |
| Pixel View Contents | actions_offsite_conversion_fb_pixel_view_content | NUMBER | metric | The total number of view content events tracked by a Facebook pixel. |
| Pixel View Contents Values | action_values_offsite_conversion_fb_pixel_view_content | NUMBER | metric | The total value of view content events tracked by a Facebook pixel. |
| Place Page Id | place_page_id | TEXT | dimension | The unique ID of the place page used in the ad. |
| Place Page Name | place_page_name | TEXT | dimension | The name of the place page used in the ad. |
| Platform Position | platform_position | TEXT | dimension | The position of the ad on the platform (e.g., feed, story). |
| Post Comments | actions_comment | NUMBER | metric | The total number of comments on a post. |
| Post Engagement | actions_post_engagement | NUMBER | metric | The total number of engagements on a post. |
| Post Reactions | actions_post_reaction | NUMBER | metric | The total number of reactions on a post (e.g., likes, loves). |
| Post Shares | actions_post | NUMBER | metric | The total number of shares on a post. |
| Product Id | product_id | TEXT | dimension | The unique ID of the product used in the ad. |
| Products Customized | actions_customize_product_total | NUMBER | metric | The total number of products customized in the ad. |
| Publisher Platform | publisher_platform | TEXT | dimension | The platform used to publish the ad (e.g., Facebook, Instagram). |
| Purchase | actions_purchase | NUMBER | metric | The total number of purchases made. |
| Purchase ROAS Omni Purchase | purchase_roas_omni_purchase | NUMBER | metric | The return on ad spend (ROAS) for omni purchases. |
| Purchase Values | action_values_purchase | NUMBER | metric | The total value of purchases made. |
| Qualifying Question Qualify Answer Rate | qualifying_question_qualify_answer_rate | NUMBER | metric | The rate at which people answered a qualifying question correctly. |
| Quality Ranking | quality_ranking | TEXT | dimension | The ranking of the ad’s quality compared to other ads with similar objectives. |
| Quality Score Organic | quality_score_organic | NUMBER | metric | The organic quality score of the ad, which impacts its delivery and performance. |
| Reach | reach | NUMBER | metric | The total number of unique users who saw the ad. |
| Recurring Subscription Payments | actions_recurring_subscription_payment_total | NUMBER | metric | The total number of recurring subscription payments made. |
| Region | region | REGION | dimension | The region where the audience or actions are located. |
| Search | actions_search | NUMBER | metric | The total number of searches performed. |
| Search Values | action_values_search | NUMBER | metric | The total value of searches performed. |
| Social Spend | social_spend | NUMBER | metric | The total amount of money spent on social media ads. |
| Spend | spend | CURRENCY_USD | metric | The total amount of money spent on the ad. |
| Sub Continent | sub_continent | SUB_CONTINENT | dimension | The sub-continent where the audience or actions are located. |
| Sub Continent Code | sub_continent_code | SUB_CONTINENT_CODE | dimension | The code for the sub-continent where the audience or actions are located. |
| Subscriptions | actions_subscribe_total | NUMBER | metric | The total number of subscriptions generated by the ad. |
| Title Asset Id | title_asset_id | TEXT | dimension | The unique ID of the title asset used in the ad. |
| Title Asset Text | title_asset_text | TEXT | dimension | The text used in the title asset of the ad. |
| Trials Started | actions_start_trial_total | NUMBER | metric | The total number of trials started from the ad. |
| Unique 3-Second Video Views | unique_actions_video_view | NUMBER | metric | The total number of unique 3-second video views. |
| Unique Add Payment Info | unique_actions_add_payment_info | NUMBER | metric | The total number of unique add payment info events. |
| Unique Add To Cart | unique_actions_add_to_cart | NUMBER | metric | The total number of unique add-to-cart events. |
| Unique All On-Facebook Leads | unique_actions_onsite_conversion_lead_grouped | NUMBER | metric | The total number of unique leads generated directly on Facebook. |
| Unique App Installs | unique_actions_app_install | NUMBER | metric | The total number of unique app installs. |
| Unique App Uses | unique_actions_app_use | NUMBER | metric | The total number of unique app uses. |
| Unique Applications Submitted | unique_actions_submit_application_total | NUMBER | metric | The total number of unique applications submitted. |
| Unique Appointments Scheduled | unique_actions_schedule_total | NUMBER | metric | The total number of unique appointments scheduled. |
| Unique Call Confirmation Clicks | unique_actions_click_to_call_call_confirm | NUMBER | metric | The total number of unique call confirmation clicks. |
| Unique Canceled Subscriptions | unique_actions_cancel_subscription_total | NUMBER | metric | The total number of unique canceled subscriptions. |
| Unique Check-ins | unique_actions_checkin | NUMBER | metric | The total number of unique check-ins. |
| Unique Clicks | unique_clicks | NUMBER | metric | The total number of unique clicks on the ad. |
| Unique Complete Registration | unique_actions_complete_registration | NUMBER | metric | The total number of unique completed registrations. |
| Unique Contacts | unique_actions_contact_total | NUMBER | metric | The total number of unique contacts generated. |
| Unique Credit Spends | unique_actions_credit_spent | NUMBER | metric | The total number of unique credit spends. |
| Unique CTR | unique_ctr | NUMBER | metric | The click-through rate (CTR) for unique clicks. |
| Unique Donations | unique_actions_donate_total | NUMBER | metric | The total number of unique donations. |
| Unique Event Responses | unique_actions_rsvp | NUMBER | metric | The total number of unique event responses. |
| Unique Game Plays | unique_actions_games_plays | NUMBER | metric | The total number of unique game plays. |
| Unique In-App Ad Clicks | unique_actions_ad_click_mobile_app | NUMBER | metric | The total number of unique in-app ad clicks. |
| Unique In-App Ad Impressions | unique_actions_ad_impression_mobile_app | NUMBER | metric | The total number of unique in-app ad impressions. |
| Unique Initiate Checkout | unique_actions_initiate_checkout | NUMBER | metric | The total number of unique initiate checkout events. |
| Unique Inline Link Click CTR | unique_inline_link_click_ctr | NUMBER | metric | The click-through rate (CTR) for unique inline link clicks. |
| Unique Inline Link Clicks | unique_inline_link_clicks | NUMBER | metric | The total number of unique inline link clicks. |
| Unique Landing Page Views | unique_actions_landing_page_view | NUMBER | metric | The total number of unique landing page views. |
| Unique Leads | unique_actions_lead | NUMBER | metric | The total number of unique leads generated. |
| Unique Link Clicks | unique_actions_link_click | NUMBER | metric | The total number of unique link clicks. |
| Unique Link Clicks CTR | unique_link_clicks_ctr | NUMBER | metric | The click-through rate (CTR) for unique link clicks. |
| Unique Location Searches | unique_actions_find_location_total | NUMBER | metric | The total number of unique location searches. |
| Unique Mobile App Achievements | unique_actions_app_custom_event_fb_mobile_level_achieved | NUMBER | metric | The total number of unique mobile app achievements unlocked. |
| Unique Mobile App Adds To Cart | unique_actions_app_custom_event_fb_mobile_add_to_cart | NUMBER | metric | The total number of unique mobile app add-to-cart events. |
| Unique Mobile App Adds to Wishlist | unique_actions_app_custom_event_fb_mobile_add_to_wishlist | NUMBER | metric | The total number of unique mobile app add-to-wishlist events. |
| Unique Mobile App Applications Submitted | unique_actions_submit_application_mobile_app | NUMBER | metric | The total number of unique mobile app applications submitted. |
| Unique Mobile App Appointments Scheduled | unique_actions_schedule_mobile_app | NUMBER | metric | The total number of unique mobile app appointments scheduled. |
| Unique Mobile App Canceled Subscriptions | unique_actions_cancel_subscription_mobile_app | NUMBER | metric | The total number of unique mobile app canceled subscriptions. |
| Unique Mobile App Checkouts | unique_actions_app_custom_event_fb_mobile_initiated_checkout | NUMBER | metric | The total number of unique checkouts completed in mobile apps. |
| Unique Mobile App Contacts | unique_actions_contact_mobile_app | NUMBER | metric | The total number of unique contacts generated in mobile apps. |
| Unique Mobile App Content Views | unique_actions_app_custom_event_fb_mobile_content_view | NUMBER | metric | The total number of unique content views in mobile apps. |
| Unique Mobile App Credit Spends | unique_actions_app_custom_event_fb_mobile_spent_credits | NUMBER | metric | The total number of unique credit spends in mobile apps. |
| Unique Mobile App Donations | unique_actions_donate_mobile_app | NUMBER | metric | The total number of unique donations made in mobile apps. |
| Unique Mobile App Feature Unlocks | unique_actions_app_custom_event_fb_mobile_achievement_unlocked | NUMBER | metric | The total number of unique feature unlocks in mobile apps. |
| Unique Mobile App Installs | unique_actions_mobile_app_install | NUMBER | metric | The total number of unique installs of mobile apps. |
| Unique Mobile App Location Searches | unique_actions_find_location_mobile_app | NUMBER | metric | The total number of unique location searches in mobile apps. |
| Unique Mobile App Payment Details | unique_actions_app_custom_event_fb_mobile_add_payment_info | NUMBER | metric | The total number of unique payment details submitted in mobile apps. |
| Unique Mobile App Products Customized | unique_actions_customize_product_mobile_app | NUMBER | metric | The total number of unique products customized in mobile apps. |
| Unique Mobile App Purchases | unique_actions_app_custom_event_fb_mobile_purchase | NUMBER | metric | The total number of unique purchases made in mobile apps. |
| Unique Mobile App Ratings | unique_actions_app_custom_event_fb_mobile_rate | NUMBER | metric | The total number of unique ratings submitted in mobile apps. |
| Unique Mobile App Recurring Subscription Payments | unique_actions_recurring_subscription_payment_mobile_app | NUMBER | metric | The total number of unique recurring subscription payments in mobile apps. |
| Unique Mobile App Registrations | unique_actions_app_custom_event_fb_mobile_complete_registration | NUMBER | metric | The total number of unique registrations completed in mobile apps. |
| Unique Mobile App Searches | unique_actions_app_custom_event_fb_mobile_search | NUMBER | metric | The total number of unique searches conducted in mobile apps. |
| Unique Mobile App Starts | unique_actions_app_custom_event_fb_mobile_activate_app | NUMBER | metric | The total number of unique mobile app starts. |
| Unique Mobile App Subscriptions | unique_actions_subscribe_mobile_app | NUMBER | metric | The total number of unique subscriptions to mobile apps. |
| Unique Mobile App Trials Started | unique_actions_start_trial_mobile_app | NUMBER | metric | The total number of unique trials started in mobile apps. |
| Unique Mobile App Tutorial Completions | unique_actions_app_custom_event_fb_mobile_tutorial_completion | NUMBER | metric | The total number of unique tutorial completions in mobile apps. |
| Unique Offline App Appointments Scheduled | unique_actions_schedule_offline | NUMBER | metric | The total number of unique appointments scheduled offline. |
| Unique Offline App Location Searches | unique_actions_find_location_offline | NUMBER | metric | The total number of unique location searches conducted offline. |
| Unique Offline Applications Submitted | unique_actions_submit_application_offline | NUMBER | metric | The total number of unique applications submitted offline. |
| Unique Offline Canceled Subscriptions | unique_actions_cancel_subscription_offline | NUMBER | metric | The total number of unique canceled subscriptions offline. |
| Unique Offline Contacts | unique_actions_contact_offline | NUMBER | metric | The total number of unique contacts generated offline. |
| Unique Offline Conversion Add Payment Info | unique_actions_offline_conversion_add_payment_info | NUMBER | metric | The total number of unique offline conversions for add payment info events. |
| Unique Offline Conversion Add To Cart | unique_actions_offline_conversion_add_to_cart | NUMBER | metric | The total number of unique offline conversions for add-to-cart events. |
| Unique Offline Conversion Add To Wishlist | unique_actions_offline_conversion_add_to_wishlist | NUMBER | metric | The total number of unique offline conversions for add-to-wishlist events. |
| Unique Offline Conversion Complete Registration | unique_actions_offline_conversion_complete_registration | NUMBER | metric | The total number of unique offline conversions for completed registrations. |
| Unique Offline Conversion Initiate Checkout | unique_actions_offline_conversion_initiate_checkout | NUMBER | metric | The total number of unique offline conversions for initiate checkout events. |
| Unique Offline Conversion Lead | unique_actions_offline_conversion_lead | NUMBER | metric | The total number of unique offline conversions for leads. |
| Unique Offline Conversion Other | unique_actions_offline_conversion_other | NUMBER | metric | The total number of unique offline conversions for other actions. |
| Unique Offline Conversion Purchase | unique_actions_offline_conversion_purchase | NUMBER | metric | The total number of unique offline conversions for purchases. |
| Unique Offline Conversion Search | unique_actions_offline_conversion_search | NUMBER | metric | The total number of unique offline conversions for searches. |
| Unique Offline Conversion View Content | unique_actions_offline_conversion_view_content | NUMBER | metric | The total number of unique offline conversions for view content events. |
| Unique Offline Conversions | unique_actions_offline_conversion | NUMBER | metric | The total number of unique offline conversions across all actions. |
| Unique Offline Donations | unique_actions_donate_offline | NUMBER | metric | The total number of unique offline donations. |
| Unique Offline Products Customized | unique_actions_customize_product_offline | NUMBER | metric | The total number of unique offline product customizations. |
| Unique Offline Recurring Subscription Payments | unique_actions_recurring_subscription_payment_offline | NUMBER | metric | The total number of unique offline recurring subscription payments. |
| Unique Offline Subscriptions | unique_actions_subscribe_offline | NUMBER | metric | The total number of unique offline subscriptions. |
| Unique Offline Trials Started | unique_actions_start_trial_offline | NUMBER | metric | The total number of unique offline trials started. |
| Unique Omni Achievements Unlocked | unique_actions_omni_achievement_unlocked | NUMBER | metric | The total number of unique omni achievements unlocked across platforms. |
| Unique Omni Adds to Cart | unique_actions_omni_add_to_cart | NUMBER | metric | The total number of unique omni add-to-cart events across platforms. |
| Unique Omni App Activations | unique_actions_omni_activate_app | NUMBER | metric | The total number of unique omni app activations across platforms. |
| Unique Omni App Installs | unique_actions_omni_app_install | NUMBER | metric | The total number of unique omni app installs across platforms. |
| Unique Omni Checkouts Initiated | unique_actions_omni_initiated_checkout | NUMBER | metric | The total number of unique omni checkouts initiated across platforms. |
| Unique Omni Content Views | unique_actions_omni_view_content | NUMBER | metric | The total number of unique omni content views across platforms. |
| Unique Omni Credit Spends | unique_actions_omni_spend_credits | NUMBER | metric | The total number of unique omni credit spends across platforms. |
| Unique Omni Custom Events | unique_actions_omni_custom | NUMBER | metric | The total number of unique omni custom events across platforms. |
| Unique Omni Levels Achieved | unique_actions_omni_level_achieved | NUMBER | metric | The total number of unique omni levels achieved across platforms. |
| Unique Omni Purchases | unique_actions_omni_purchase | NUMBER | metric | The total number of unique omni purchases across platforms. |
| Unique Omni Ratings Submitted | unique_actions_omni_rate | NUMBER | metric | The total number of unique omni ratings submitted across platforms. |
| Unique Omni Registrations Completed | unique_actions_omni_complete_registration | NUMBER | metric | The total number of unique omni registrations completed across platforms. |
| Unique Omni Searches | unique_actions_omni_search | NUMBER | metric | The total number of unique omni searches across platforms. |
| Unique Omni Tutorials Completed | unique_actions_omni_tutorial_completion | NUMBER | metric | The total number of unique omni tutorials completed across platforms. |
| Unique On Facebook Applications Submitted | unique_actions_submit_application_on_facebook | NUMBER | metric | The total number of unique applications submitted on Facebook. |
| Unique On Facebook Donations | unique_actions_donate_on_facebook | NUMBER | metric | The total number of unique donations made on Facebook. |
| Unique On-Facebook Blocked Messaging Conversations | unique_actions_onsite_conversion_messaging_block | NUMBER | metric | The total number of unique blocked messaging conversations on Facebook. |
| Unique On-Facebook leads coming from Messenger and Instant Forms | unique_actions_leadgen_grouped | NUMBER | metric | The total number of unique Facebook leads generated from Messenger and Instant Forms. |
| Unique On-Facebook Messaging Conversations Started | unique_actions_onsite_conversion_messaging_conversation_started_7d | NUMBER | metric | The total number of unique messaging conversations started on Facebook. |
| Unique On-Facebook New Messaging Conversations | unique_actions_onsite_conversion_messaging_first_reply | NUMBER | metric | The total number of unique new messaging conversations on Facebook. |
| Unique On-Facebook Post Saves | unique_actions_onsite_conversion_post_save | NUMBER | metric | The total number of unique post saves on Facebook. |
| Unique On-Facebook Purchases | unique_actions_onsite_conversion_purchase | NUMBER | metric | The total number of unique purchases made on Facebook. |
| Unique On-Facebook Workflow Completions | unique_actions_onsite_conversion_flow_complete | NUMBER | metric | The total number of unique workflow completions on Facebook. |
| Unique Other Mobile App Actions | unique_actions_app_custom_event_other | NUMBER | metric | The total number of unique other actions performed in mobile apps. |
| Unique Outbound Clicks | unique_actions_outbound_click | NUMBER | metric | The total number of unique outbound clicks. |
| Unique Page Engagement | unique_actions_page_engagement | NUMBER | metric | The total number of unique engagements on a Facebook page. |
| Unique Page Likes | unique_actions_like | NUMBER | metric | The total number of unique page likes. |
| Unique Page Photo Views | unique_actions_photo_view | NUMBER | metric | The total number of unique photo views on a Facebook page. |
| Unique Pixel Adds Payment Info | unique_actions_offsite_conversion_fb_pixel_add_payment_info | NUMBER | metric | The total number of unique add payment info events tracked by a Facebook pixel. |
| Unique Pixel Adds To Cart | unique_actions_offsite_conversion_fb_pixel_add_to_cart | NUMBER | metric | The total number of unique add-to-cart events tracked by a Facebook pixel. |
| Unique Pixel Adds To Wishlist | unique_actions_offsite_conversion_fb_pixel_add_to_wishlist | NUMBER | metric | The total number of unique add-to-wishlist events tracked by a Facebook pixel. |
| Unique Pixel Completed Registration | unique_actions_offsite_conversion_fb_pixel_complete_registration | NUMBER | metric | The total number of unique completed registrations tracked by a Facebook pixel. |
| Unique Pixel Custom | unique_actions_offsite_conversion_fb_pixel_custom | NUMBER | metric | The total number of unique custom events tracked by a Facebook pixel. |
| Unique Pixel Initiates Checkout | unique_actions_offsite_conversion_fb_pixel_initiate_checkout | NUMBER | metric | The total number of unique initiate checkout events tracked by a Facebook pixel. |
| Unique Pixel Leads | unique_actions_offsite_conversion_fb_pixel_lead | NUMBER | metric | The total number of unique lead events tracked by a Facebook pixel. |
| Unique Pixel Purchases | unique_actions_offsite_conversion_fb_pixel_purchase | NUMBER | metric | The total number of unique purchase events tracked by a Facebook pixel. |
| Unique Pixel Searches | unique_actions_offsite_conversion_fb_pixel_search | NUMBER | metric | The total number of unique search events tracked by a Facebook pixel. |
| Unique Pixel View Contents | unique_actions_offsite_conversion_fb_pixel_view_content | NUMBER | metric | The total number of unique view content events tracked by a Facebook pixel. |
| Unique Post Comments | unique_actions_comment | NUMBER | metric | The total number of unique post comments. |
| Unique Post Engagement | unique_actions_post_engagement | NUMBER | metric | The total number of unique post engagements. |
| Unique Post Reactions | unique_actions_post_reaction | NUMBER | metric | The total number of unique post reactions. |
| Unique Post Shares | unique_actions_post | NUMBER | metric | The total number of unique post shares. |
| Unique Products Customized | unique_actions_customize_product_total | NUMBER | metric | The total number of unique product customizations. |
| Unique Purchase | unique_actions_purchase | NUMBER | metric | The total number of unique purchases. |
| Unique Recurring Subscription Payments | unique_actions_recurring_subscription_payment_total | NUMBER | metric | The total number of unique recurring subscription payments. |
| Unique Search | unique_actions_search | NUMBER | metric | The total number of unique searches. |
| Unique Subscriptions | unique_actions_subscribe_total | NUMBER | metric | The total number of unique subscriptions. |
| Unique Trials Started | unique_actions_start_trial_total | NUMBER | metric | The total number of unique trials started. |
| Unique View Content | unique_actions_view_content | NUMBER | metric | The total number of unique view content events. |
| Unique Website Applications Submitted | unique_actions_submit_application_website | NUMBER | metric | The total number of unique applications submitted on a website. |
| Unique Website Appointments Scheduled | unique_actions_schedule_website | NUMBER | metric | The total number of unique appointments scheduled on a website. |
| Unique Website Canceled Subscriptions | unique_actions_cancel_subscription_website | NUMBER | metric | The total number of unique canceled subscriptions on a website. |
| Unique Website Contacts | unique_actions_contact_website | NUMBER | metric | The total number of unique contacts generated on a website. |
| Unique Website Donations | unique_actions_donate_website | NUMBER | metric | The total number of unique donations made on a website. |
| Unique Website Location Searches | unique_actions_find_location_website | NUMBER | metric | The total number of unique location searches conducted on a website. |
| Unique Website Products Customized | unique_actions_customize_product_website | NUMBER | metric | The total number of unique products customized on a website. |
| Unique Website Recurring Subscription Payments | unique_actions_recurring_subscription_payment_website | NUMBER | metric | The total number of unique recurring subscription payments on a website. |
| Unique Website Subscriptions | unique_actions_subscribe_website | NUMBER | metric | The total number of unique subscriptions generated on a website. |
| Unique Website Trials Started | unique_actions_start_trial_website | NUMBER | metric | The total number of unique trials started on a website. |
| Updated Time | updated_time | TEXT | dimension | The last time the event or data was updated. |
| Video 30 Sec Watched Actions | video_30_sec_watched_actions | NUMBER | metric | The total number of actions where a video was watched for 30 seconds. |
| Video Avg Time Watched Actions | video_avg_time_watched_actions | NUMBER | metric | The average time a video was watched in seconds. |
| Video P100 Watched Actions | video_p100_watched_actions | NUMBER | metric | The total number of times a video was watched 100% through. |
| Video P25 Watched Actions | video_p25_watched_actions | NUMBER | metric | The total number of times a video was watched 25% through. |
| Video P50 Watched Actions | video_p50_watched_actions | NUMBER | metric | The total number of times a video was watched 50% through. |
| Video P75 Watched Actions | video_p75_watched_actions | NUMBER | metric | The total number of times a video was watched 75% through. |
| Video P95 Watched Actions | video_p95_watched_actions | NUMBER | metric | The total number of times a video was watched 95% through. |
| Video Play Actions | video_play_actions | NUMBER | metric | The total number of video play actions. |
| Video Thruplay Watched Actions | video_thruplay_watched_actions | NUMBER | metric | The total number of video plays that reached the thruplay standard. |
| View Content | actions_view_content | NUMBER | metric | The total number of view content events. |
| View Content Values | action_values_view_content | NUMBER | metric | The total value of view content events. |
| Website Applications Submitted | actions_submit_application_website | NUMBER | metric | The total number of applications submitted on a website. |
| Website Appointments Scheduled | actions_schedule_website | NUMBER | metric | The total number of appointments scheduled on a website. |
| Website Canceled Subscriptions | actions_cancel_subscription_website | NUMBER | metric | The total number of canceled subscriptions on a website. |
| Website Contacts | actions_contact_website | NUMBER | metric | The total number of contacts generated on a website. |
| Website Donations | actions_donate_website | NUMBER | metric | The total number of donations made on a website. |
| Website Location Searches | actions_find_location_website | NUMBER | metric | The total number of location searches conducted on a website. |
| Website Products Customized | actions_customize_product_website | NUMBER | metric | The total number of products customized on a website. |
| Website Purchase ROAS | website_purchase_roas_offsite_conversion_fb_pixel_purchase | NUMBER | metric | The return on ad spend (ROAS) for website purchases. |
| Website Recurring Subscription Payments | actions_recurring_subscription_payment_website | NUMBER | metric | The total number of recurring subscription payments on a website. |
| Website Subscriptions | actions_subscribe_website | NUMBER | metric | The total number of subscriptions generated on a website. |
| Website Trials Started | actions_start_trial_website | NUMBER | metric | The total number of trials started on a website. |
| Year | year | YEAR | dimension | The year in which the data was recorded. |
| Year & Month | year_month | YEAR_MONTH | dimension | The combined value of the year and month for better data grouping. |
| Year & Quarter | year_quarter | YEAR_QUARTER | dimension | The combined value of the year and quarter for better data grouping. |
| Year & Week | year_week | YEAR_WEEK | dimension | The combined value of the year and week for better data grouping. |
| Field title | Field name | Data type | Description | Attribute type |
| Date | date | YEAR_MONTH_DAY | Date (ie. 2022-01-01) | dimension |
| Day of Month | day_of_month | DAY | Day of month (ie. 31) | dimension |
| Day of Week | day_of_week | DAY_OF_WEEK | Day of week (ie. 7) | dimension |
| Month | month | MONTH | Month (ie. 12) | dimension |
| Year | year | YEAR | Year (ie. 2022) | dimension |
| Year & Month | year_month | YEAR_MONTH | Year and month (ie. 2022-12) | dimension |
| Year & Quarter | year_quarter | YEAR_QUARTER | Year and Quarter (ie. 01/2022) | dimension |
| Year & Week | year_week | YEAR_WEEK | Year and week (ie. 2022-52) | dimension |
| Page About | page_about | TEXT | Information about the Page | dimension |
| Page Category | page_category | TEXT | The Page’s category. e.g. Product/Service, Computers/Technology. | dimension |
| Page Checkins | page_checkins | NUMBER | Number of checkins at a place represented by a Page | dimension |
| Page Country Page Likes | page_country_page_likes | NUMBER | If this is a Page in a Global Pages hierarchy, the number of people who are being directed to this Page. | dimension |
| Page Description | page_description | TEXT | The description of the Page. | dimension |
| Page Display Subtext | page_display_subtext | TEXT | Subtext about the Page being viewed. | dimension |
| Page Emails | page_emails | TEXT | The emails listed in the About section of a Page. | dimension |
| Page Engagement Count | page_engagement_count | NUMBER | The social sentence and like count information for this Page. This is the same info used for the like button | dimension |
| Page Engagement Social Sentence | page_engagement_social_sentence | TEXT | The social sentence and like count information for this Page. This is the same info used for the like button | dimension |
| Page Fan Count | page_fan_count | NUMBER | The number of users who like the Page. For Global Pages this is the count for all Pages across the brand. | dimension |
| Page Followers Count | page_followers_count | NUMBER | Number of page followers | dimension |
| Page General Info | page_general_info | TEXT | General information provided by the Page. | dimension |
| Page Global Brand Page Name | page_global_brand_page_name | TEXT | The name of the Page with country codes appended for Global Pages. Only visible to the Page admin. | dimension |
| Page Has Added App | page_has_added_app | BOOLEAN | Indicates whether this Page has added the app making the query in a Page tab. | dimension |
| Page Has Transitioned To New Page Experience | page_has_transitioned_to_new_page_experience | BOOLEAN | indicates whether a page has transitioned to new page experience or not | dimension |
| Page Id | page_id | TEXT | The ID representing a Facebook Page. | dimension |
| Page Link | page_link | TEXT | The Page’s Facebook URL | dimension |
| Page Location City | page_location_city | TEXT | The location of this place. Applicable to all Places | dimension |
| Page Location Country | page_location_country | TEXT | The location of this place. Applicable to all Places | dimension |
| Page Location State | page_location_state | TEXT | The location of this place. Applicable to all Places | dimension |
| Page Location Street | page_location_street | TEXT | The location of this place. Applicable to all Places | dimension |
| Page Location Zip | page_location_zip | TEXT | The location of this place. Applicable to all Places | dimension |
| Page | page_name | TEXT | The name of the Page with country codes appended for Global Pages. Only visible to the Page admin. | dimension |
| Page New Like Count | page_new_like_count | NUMBER | The number of people who have liked the Page, since the last login. | dimension |
| Page Overall Star Rating | page_overall_star_rating | NUMBER | Overall page rating based on rating survey from users on a scale of 1-5. This value is normalized and is not guaranteed to be a strict average of user ratings. If there are 0 or a small number of ratings, this field will not be returned. | dimension |
| Page Phone | page_phone | TEXT | Phone number provided by a Page. | dimension |
| Page Place Type | page_place_type | TEXT | For places, the category of the place. Value can be CITY, COUNTRY, EVENT, GEO_ENTITY, PLACE, RESIDENCE, STATE_PROVINCE, or TEXT. | dimension |
| Page Rating Count | page_rating_count | NUMBER | Number of ratings for the Page (limited to ratings that are publicly accessible). | dimension |
| Page Store Location Descriptor | page_store_location_descriptor | TEXT | Location Page’s store location descriptor | dimension |
| Page Store Number | page_store_number | NUMBER | Unique store number for this location Page | dimension |
| Page Talking About Count | page_talking_about_count | NUMBER | The number of people talking about this Page | dimension |
| Page Website | page_website | URL | The URL of the Page’s website. | dimension |
| Page Were Here Count | page_were_here_count | NUMBER | The number of visits to this Page’s location. If the Page setting Show map, check-ins and star ratings on the Page (under Page Settings > Page Info > Address) is disabled, then this value will also be disabled. | dimension |
| Page Actions Post Reactions Anger Total | page_actions_post_reactions_anger_total | NUMBER | Daily total post “anger” reactions of a page. | metric |
| Page Actions Post Reactions Haha Total | page_actions_post_reactions_haha_total | NUMBER | Daily total post “haha” reactions of a page. | metric |
| Page Actions Post Reactions Like Total | page_actions_post_reactions_like_total | NUMBER | Daily total post “like” reactions of a page. | metric |
| Page Actions Post Reactions Love Total | page_actions_post_reactions_love_total | NUMBER | Daily total post “love” reactions of a page. | metric |
| Page Actions Post Reactions Sorry Total | page_actions_post_reactions_sorry_total | NUMBER | Daily total post “sorry” reactions of a page. | metric |
| Page Actions Post Reactions Wow Total | page_actions_post_reactions_wow_total | NUMBER | Daily total post “wow” reactions of a page. | metric |
| Page Call Phone Clicks Logged In Unique | page_call_phone_clicks_logged_in_unique | NUMBER | Number of people who logged in to Facebook and clicked the Call Now button. | metric |
| Page Consumptions | page_consumptions | NUMBER | The number of times people clicked on any of your content. | metric |
| Page Consumptions Unique | page_consumptions_unique | NUMBER | The number of people who clicked on any of your content. | metric |
| Page Content Activity | page_content_activity | NUMBER | The number of stories created about your Page (Stories). | metric |
| Page Engaged Users | page_engaged_users | NUMBER | The number of people who engaged with your Page. Engagement includes any click. | metric |
| Page Fan Adds | page_fan_adds | NUMBER | The number of new people who have liked your Page. | metric |
| Page Fan Adds Unique | page_fan_adds_unique | NUMBER | The number of new people who have liked your Page. | metric |
| Page Fan Removes | page_fan_removes | NUMBER | Unlikes of your Page. | metric |
| Page Fan Removes Unique | page_fan_removes_unique | NUMBER | Unlikes of your Page. | metric |
| Page Get Directions Clicks Logged In Unique | page_get_directions_clicks_logged_in_unique | NUMBER | Number of people who logged in to Facebook and clicked the Get Directions button. | metric |
| Page Impressions | page_impressions | NUMBER | The number of times any content from your Page or about your Page entered a person’s screen. This includes posts, stories, ads, as well other content or information on your Page. | metric |
| Page Impressions Nonviral | page_impressions_nonviral | NUMBER | he number of times any content from your Page entered a person’s screen. This does not include content created about your Page with social information attached. Social information displays when a person’s friend interacted with your Page, post or story. This includes when someone’s friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. | metric |
| Page Impressions Nonviral Unique | page_impressions_nonviral_unique | NUMBER | The number of people who had any content from your Page enter their screen. This does not include content created about your Page with social information attached. As a form of organic distribution, social information displays when a person’s friend interacted with your Page, post or story. This includes when someone’s friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. | metric |
| Page Impressions Organic | page_impressions_organic | NUMBER | The number of times any post or story content from your Page or about your Page entered a person’s screen through unpaid distribution. | metric |
| Page Impressions Organic Unique | page_impressions_organic_unique | NUMBER | The number of people who had any content from your Page or about your Page enter their screen through unpaid distribution. This includes posts, stories, check-ins, social information from people who interact with your Page and more. | metric |
| Page Impressions Paid | page_impressions_paid | NUMBER | The number of times any post or story content from your Page or about your Page entered a person’s screen through paid distribution such as an ad. | metric |
| Page Impressions Paid Unique | page_impressions_paid_unique | NUMBER | The number of people who had any content from your Page or about your Page enter their screen through paid distribution such as an ad. | metric |
| Page Impressions Unique | page_impressions_unique | NUMBER | The number of people who had any content from your Page or about your Page enter their screen. This includes posts, stories, check-ins, ads, social information from people who interact with your Page and more. | metric |
| Page Impressions Viral | page_impressions_viral | NUMBER | The number of times any content from your Page or about your Page entered a person’s screen with social information attached. Social information displays when a person’s friend interacted with your Page, post or story. This includes when someone’s friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. | metric |
| Page Impressions Viral Unique | page_impressions_viral_unique | NUMBER | The number of people who had any content from your Page or about your Page enter their screen through with social information attached. As a form of organic distribution, social information displays when a person’s friend interacted with your Page, post or story. This includes when someone’s friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. | metric |
| Page Negative Feedback | page_negative_feedback | NUMBER | The number of times people took a negative action (e.g., un-liked or hid a post). | metric |
| Page Negative Feedback By Type Unique Hide All Clicks | page_negative_feedback_by_type_unique_hide_all_clicks | NUMBER | The number of people who took a negative action broken down by type. | metric |
| Page Negative Feedback By Type Unique Hide Clicks | page_negative_feedback_by_type_unique_hide_clicks | NUMBER | The number of people who took a negative action broken down by type. | metric |
| Page Negative Feedback By Type Unique Report Spam Clicks | page_negative_feedback_by_type_unique_report_spam_clicks | NUMBER | The number of people who took a negative action broken down by type. | metric |
| Page Negative Feedback By Type Unique Unlike Page Clicks | page_negative_feedback_by_type_unique_unlike_page_clicks | NUMBER | The number of people who took a negative action broken down by type. | metric |
| Page Negative Feedback By Type Hide All Clicks | page_negative_feedback_by_type_hide_all_clicks | NUMBER | The number of times people took a negative action broken down by type | metric |
| Page Negative Feedback By Type Hide Clicks | page_negative_feedback_by_type_hide_clicks | NUMBER | The number of times people took a negative action broken down by type | metric |
| Page Negative Feedback By Type Report Spam Clicks | page_negative_feedback_by_type_report_spam_clicks | NUMBER | The number of times people took a negative action broken down by type | metric |
| Page Negative Feedback By Type Unlike Page Clicks | page_negative_feedback_by_type_unlike_page_clicks | NUMBER | The number of times people took a negative action broken down by type | metric |
| Page Negative Feedback Unique | page_negative_feedback_unique | NUMBER | The number of people who took a negative action (e.g., un-liked or hid a post). | metric |
| Page Places Checkin Mobile | page_places_checkin_mobile | NUMBER | The number of times people checked into a place using mobile phones. | metric |
| Page Places Checkin Mobile Unique | page_places_checkin_mobile_unique | NUMBER | The number of people who checked into a place using mobile phones. | metric |
| Page Places Checkin Total | page_places_checkin_total | NUMBER | The number of times people checked into a place. | metric |
| Page Places Checkin Total Unique | page_places_checkin_total_unique | NUMBER | The number of people who checked into a place. | metric |
| Page Positive Feedback By Type Unique Answer | page_positive_feedback_by_type_unique_answer | NUMBER | The number of people who took a positive action broken down by type. | metric |
| Page Positive Feedback By Type Unique Claim | page_positive_feedback_by_type_unique_claim | NUMBER | The number of people who took a positive action broken down by type. | metric |
| Page Positive Feedback By Type Unique Comment | page_positive_feedback_by_type_unique_comment | NUMBER | The number of people who took a positive action broken down by type. | metric |
| Page Positive Feedback By Type Unique Like | page_positive_feedback_by_type_unique_like | NUMBER | The number of people who took a positive action broken down by type. | metric |
| Page Positive Feedback By Type Unique Link | page_positive_feedback_by_type_unique_link | NUMBER | The number of people who took a positive action broken down by type. | metric |
| Page Positive Feedback By Type Unique Other | page_positive_feedback_by_type_unique_other | NUMBER | The number of people who took a positive action broken down by type. | metric |
| Page Positive Feedback By Type Unique Rsvp | page_positive_feedback_by_type_unique_rsvp | NUMBER | The number of people who took a positive action broken down by type. | metric |
| Page Positive Feedback By Type Answer | page_positive_feedback_by_type_answer | NUMBER | The number of times people took a positive action broken down by type. | metric |
| Page Positive Feedback By Type Claim | page_positive_feedback_by_type_claim | NUMBER | The number of times people took a positive action broken down by type. | metric |
| Page Positive Feedback By Type Comment | page_positive_feedback_by_type_comment | NUMBER | The number of times people took a positive action broken down by type. | metric |
| Page Positive Feedback By Type Like | page_positive_feedback_by_type_like | NUMBER | The number of times people took a positive action broken down by type. | metric |
| Page Positive Feedback By Type Link | page_positive_feedback_by_type_link | NUMBER | The number of times people took a positive action broken down by type. | metric |
| Page Positive Feedback By Type Other | page_positive_feedback_by_type_other | NUMBER | The number of times people took a positive action broken down by type. | metric |
| Page Positive Feedback By Type Rsvp | page_positive_feedback_by_type_rsvp | NUMBER | The number of times people took a positive action broken down by type. | metric |
| Page Post Engagements | page_post_engagements | NUMBER | The number of times people have engaged with your posts through reactions, comments, shares and more. | metric |
| Page Posts Impressions | page_posts_impressions | NUMBER | The number of times your Page’s posts entered a person’s screen. Posts include statuses, photos, links, videos and more. | metric |
| Page Posts Impressions Nonviral | page_posts_impressions_nonviral | NUMBER | The number of times your Page’s posts entered a person’s screen. This does not include content created about your Page with social information attached. Social information displays when a person’s friend interacted with you Page or post. This includes when someone’s friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. | metric |
| Page Posts Impressions Nonviral Unique | page_posts_impressions_nonviral_unique | NUMBER | The number of people who had any posts by your Page enter their screen. This does not include content created about your Page with social information attached. As a form of organic distribution, social information displays when a person’s friend interacted with you Page or post. This includes when someone’s friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. | metric |
| Page Posts Impressions Organic | page_posts_impressions_organic | NUMBER | The number of times your Page’s posts entered a person’s screen through unpaid distribution. | metric |
| Page Posts Impressions Organic Unique | page_posts_impressions_organic_unique | NUMBER | The number of people who had any of your Page’s posts enter their screen through unpaid distribution. | metric |
| Page Posts Impressions Paid | page_posts_impressions_paid | NUMBER | The number of times your Page’s posts entered a person’s screen through paid distribution such as an ad. | metric |
| Page Posts Impressions Paid Unique | page_posts_impressions_paid_unique | NUMBER | The number of people who had any of your Page’s posts enter their screen through paid distribution such as an ad. | metric |
| Page Posts Impressions Unique | page_posts_impressions_unique | NUMBER | The number of people who had any of your Page’s posts enter their screen. Posts include statuses, photos, links, videos and more. | metric |
| Page Posts Impressions Viral | page_posts_impressions_viral | NUMBER | The number of times your Page’s posts entered a person’s screen with social information attached. Social information displays when a person’s friend interacted with you Page or post. This includes when someone’s friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. | metric |
| Page Posts Impressions Viral Unique | page_posts_impressions_viral_unique | NUMBER | The number of people who had any of your Page’s posts enter their screen with social information attached. As a form of organic distribution, social information displays when a person’s friend interacted with you Page or post. This includes when someone’s friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. | metric |
| Page Posts Served Impressions Organic Unique | page_posts_served_impressions_organic_unique | NUMBER | The number of people who were served your Page’s posts in their Feed whether it entered their screen or not. Posts include statuses, photos, links, videos and more. | metric |
| Page Actions Total | page_total_actions | NUMBER | The number of clicks on your Page’s contact info and call-to-action button. | metric |
| Page Video Complete Views 30S | page_video_complete_views_30s | NUMBER | The number of times your Page’s videos played for at least 30 seconds, or for nearly their total length if they’re shorter than 30 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video. | metric |
| Page Video Complete Views 30S Autoplayed | page_video_complete_views_30s_autoplayed | NUMBER | The number of times your Page’s automatically played videos played for at least 30 seconds, or for nearly their total length if they’re shorter than 30 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video. | metric |
| Page Video Complete Views 30S Click To Play | page_video_complete_views_30s_click_to_play | NUMBER | The number of times your Page’s videos played for at least 30 seconds, or for nearly their total length if they’re shorter than 30 seconds, after people clicked play. During a single instance of a video playing, we’ll exclude any time spent replaying the video. | metric |
| Page Video Complete Views 30S Organic | page_video_complete_views_30s_organic | NUMBER | The number of times your Page’s videos played for at least 30 seconds, or for nearly their total length if they’re shorter than 30 seconds, by organic reach. During a single instance of a video playing, we’ll exclude any time spent replaying the video. | metric |
| Page Video Complete Views 30S Paid | page_video_complete_views_30s_paid | NUMBER | The number of times your Page’s promoted videos played for at least 30 seconds, or for nearly their total length if they’re shorter than 30 seconds. For each impression of a video, we’ll count video views separately and exclude any time spent replaying the video. | metric |
| Page Video Complete Views 30S Repeat Views | page_video_complete_views_30s_repeat_views | NUMBER | The number of times your Page’s videos replayed for at least 30 seconds, or for nearly their total length if they’re shorter than 30 seconds. | metric |
| Page Video Complete Views 30S Unique | page_video_complete_views_30s_unique | NUMBER | The number of people who viewed your Page’s videos for at least 30 seconds, or for nearly their total length if they’re shorter than 30 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video. | metric |
| Page Video Repeat Views | page_video_repeat_views | NUMBER | The number of times your Page’s videos were replayed for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds. | metric |
| Page Video View Time | page_video_view_time | NUMBER | The total time, in milliseconds, people viewed your Page’s video. | metric |
| Page Video Views | page_video_views | NUMBER | The number of times your Page’s videos played for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video. | metric |
| Page Video Views 10S | page_video_views_10s | NUMBER | The number of times your Page’s videos played for at least 10 seconds, or for nearly their total length if they’re shorter than 10 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video. | metric |
| Page Video Views 10S Autoplayed | page_video_views_10s_autoplayed | NUMBER | The number of times your Page’s videos automatically played for at least 10 seconds, or for nearly their total length if they’re shorter than 10 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video. | metric |
| Page Video Views 10S Click To Play | page_video_views_10s_click_to_play | NUMBER | The number of times your Page’s videos played for at least 10 seconds, or for nearly their total length if they’re shorter than 10 seconds, after people clicked play. During a single instance of a video playing, we’ll exclude any time spent replaying the video. | metric |
| Page Video Views 10S Organic | page_video_views_10s_organic | NUMBER | The number of times your Page’s videos played for at least 10 seconds, or for nearly their total length if they’re shorter than 10 seconds, by organic reach. During a single instance of a video playing, we’ll exclude any time spent replaying the video. | metric |
| Page Video Views 10S Paid | page_video_views_10s_paid | NUMBER | The number of times your Page’s promoted videos played for at least 10 seconds, or for nearly their total length if they’re shorter than 10 seconds. For each impression of a video, we’ll count video views separately and exclude any time spent replaying the video. | metric |
| Page Video Views 10S Repeat | page_video_views_10s_repeat | NUMBER | The number of times your Page’s videos replayed for at least 10 seconds, or for nearly their total length if they’re shorter than 10 seconds. | metric |
| Page Video Views 10S Unique | page_video_views_10s_unique | NUMBER | The number of people who viewed your Page’s videos for at least 10 seconds, or for nearly their total length if they’re shorter than 10 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video. | metric |
| Page Video Views Autoplayed | page_video_views_autoplayed | NUMBER | The number of times your Page’s videos automatically played for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video. | metric |
| Page Video Views Click To Play | page_video_views_click_to_play | NUMBER | The number of times your Page’s videos played for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds, after people clicked play. During a single instance of a video playing, we’ll exclude any time spent replaying the video. | metric |
| Page Video Views Organic | page_video_views_organic | NUMBER | The number of times your Page’s videos played for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds, by organic reach. During a single instance of a video playing, we’ll exclude any time spent replaying the video. | metric |
| Page Video Views Paid | page_video_views_paid | NUMBER | The number of times your Page’s promoted videos played for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds. For each impression of a video, we’ll count video views separately and exclude any time spent replaying the video | metric |
| Page Video Views Unique | page_video_views_unique | NUMBER | The number of people who viewed your Page’s videos for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video. | metric |
| Page Views Logged In Total | page_views_logged_in_total | NUMBER | The number of times a Page has been viewed by people logged in to Facebook. | metric |
| Page Views Logged In Unique | page_views_logged_in_unique | NUMBER | The number of people who viewed your Page’s videos for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video. | metric |
| Page Views Total | page_views_total | NUMBER | The number of times a Page has been viewed by logged-in and logged-out people. | metric |
| Page Website Clicks Logged In Unique | page_website_clicks_logged_in_unique | NUMBER | Number of people who logged in to Facebook and clicked the goto website CTA button. | metric |
| Post Can Reply Privately | post_can_reply_privately | BOOLEAN | Whether the page viewer can send a private reply to this post | dimension |
| Post Created Time | post_created_time | YEAR_MONTH_DAY_SECOND | The time the post was published, expressed as UNIX timestamp | dimension |
| Post Full Picture | post_full_picture | TEXT | If the photo’s largest dimension exceeds 720 pixels, it is resized, with the largest dimension set to 720. | dimension |
| Post Icon | post_icon | TEXT | A link to an icon representing the type of this post. | dimension |
| Post Id | post_id | TEXT | The post ID. | dimension |
| Post Is Eligible For Promotion | post_is_eligible_for_promotion | BOOLEAN | Whether the post is eligible for promotion. | dimension |
| Post Is Expired | post_is_expired | BOOLEAN | Whether the post has expiration time that has passed | dimension |
| Post Is Hidden | post_is_hidden | BOOLEAN | Whether a post has been set to hidden | dimension |
| Post Is Instagram Eligible | post_is_instagram_eligible | BOOLEAN | Whether this post can be promoted in Instagram | dimension |
| Post Is Popular | post_is_popular | BOOLEAN | Whether the post is currently popular. Based on whether the total actions as a percentage of reach exceeds a certain threshold | dimension |
| Post Is Published | post_is_published | BOOLEAN | Indicates whether a scheduled post was published (applies to scheduled Page Post only, for users post and instanlty published posts this value is always true) | dimension |
| Post Message | post_message | TEXT | The message written in the post | dimension |
| Post Permalink Url | post_permalink_url | TEXT | The permanent static URL to the post on www.facebook.com. Example: https://www.facebook.com/FacebookforDevelopers/posts/10153449196353553 | dimension |
| Post Privacy Description | post_privacy_description | TEXT | The privacy settings for a post | dimension |
| Post Status Type | post_status_type | TEXT | Description of the type of a status update. | dimension |
| Post Subscribed | post_subscribed | BOOLEAN | Whether user is subscribed to the post | dimension |
| Post Updated Time | post_updated_time | YEAR_MONTH_DAY_SECOND | The time the post was last updated, which occurs when a user comments on the post. | dimension |
| Post Activity | post_activity | NUMBER | The number of stories generated about your Page post (‘Stories’). | metric |
| Post Activity Unique | post_activity_unique | NUMBER | The number of people who created a story about your Page post (‘People Talking About This’ / PTAT). | metric |
| Post Clicks | post_clicks | NUMBER | The number of times people clicked on anywhere in your posts without generating a story. | metric |
| Post Clicks Unique | post_clicks_unique | NUMBER | The number of people who clicked anywhere in your post without generating a story. | metric |
| Post Engaged Fan | post_engaged_fan | NUMBER | People who have liked your Page and engaged with your post. | metric |
| Post Post Engaged Users | post_post_engaged_users | NUMBER | The number of people who clicked anywhere in your posts. | metric |
| Post Impressions | post_impressions | NUMBER | The number of times your Page’s post entered a person’s screen. Posts include statuses, photos, links, videos and more. | metric |
| Post Impressions Fan | post_impressions_fan | NUMBER | The number of impressions for your Page post by people who have liked your Page. | metric |
| Post Impressions Fan Paid | post_impressions_fan_paid | NUMBER | The number of impressions for your Page post by people who like your Page in an Ad or Sponsored Story. | metric |
| Post Impressions Fan Paid Unique | post_impressions_fan_paid_unique | NUMBER | The number of people who have like your Page and saw your Page post in an Ad or Sponsored Story. | metric |
| Post Impressions Fan Unique | post_impressions_fan_unique | NUMBER | The number of people who have like your Page who saw your Page post. | metric |
| Post Impressions Nonviral | post_impressions_nonviral | NUMBER | The number of times your Page’s post entered a person’s screen. This does not include content created about your Page with social information attached. Social information displays when a person’s friend interacted with you Page or post. This includes when someone’s friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. | metric |
| Post Impressions Nonviral Unique | post_impressions_nonviral_unique | NUMBER | The number of people who had your Page’s post enter their screen. This does not include content created about your Page with social information attached. As a form of organic distribution, social information displays when a person’s friend interacted with you Page or post. This includes when someone’s friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. | metric |
| Post Impressions Organic | post_impressions_organic | NUMBER | The number of times your Page’s posts entered a person’s screen through unpaid distribution. | metric |
| Post Impressions Organic Unique | post_impressions_organic_unique | NUMBER | The number of people who had your Page’s post enter their screen through unpaid distribution. | metric |
| Post Impressions Paid | post_impressions_paid | NUMBER | The number of times your Page’s post entered a person’s screen through paid distribution such as an ad. | metric |
| Post Impressions Paid Unique | post_impressions_paid_unique | NUMBER | The number of people who had your Page’s post enter their screen through paid distribution such as an ad. | metric |
| Post Impressions Unique | post_impressions_unique | NUMBER | The number of people who had your Page’s post enter their screen. Posts include statuses, photos, links, videos and more. | metric |
| Post Impressions Viral | post_impressions_viral | NUMBER | The number of times your Page’s post entered a person’s screen with social information attached. Social information displays when a person’s friend interacted with you Page or post. This includes when someone’s friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. | metric |
| Post Impressions Viral Unique | post_impressions_viral_unique | NUMBER | The number of people who had your Page’s post enter their screen with social information attached. As a form of organic distribution, social information displays when a person’s friend interacted with you Page or post. This includes when someone’s friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. | metric |
| Post Negative Feedback | post_negative_feedback | NUMBER | The number of times people took a negative action in your post (e.g. hid it). | metric |
| Post Negative Feedback Unique | post_negative_feedback_unique | NUMBER | The number of people who took a negative action in your post (e.g., hid it). | metric |
| Post Reactions Anger Total | post_reactions_anger_total | NUMBER | Total “anger” reactions of a post. | metric |
| Post Reactions Haha Total | post_reactions_haha_total | NUMBER | Total “haha” reactions of a post. | metric |
| Post Reactions Like Total | post_reactions_like_total | NUMBER | Total “like” reactions of a post. | metric |
| Post Reactions Love Total | post_reactions_love_total | NUMBER | Total “love” reactions of a post. | metric |
| Post Reactions Sorry Total | post_reactions_sorry_total | NUMBER | Total “sad” reactions of a post. | metric |
| Post Reactions Wow Total | post_reactions_wow_total | NUMBER | Total “wow” reactions of a post. | metric |
| Post Video Avg Time Watched | post_video_avg_time_watched | NUMBER | The average time, in milliseconds, people viewed your videos. Only available for videos created after August 25th 2016. Returns 0 for reshared videos. | metric |
| Post Video Complete Views 30S Autoplayed | post_video_complete_views_30s_autoplayed | NUMBER | The number of times your videos automatically played for at least 30 seconds, or for nearly their total length if they’re shorter than 30 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video. Returns 0 for reshared videos. | metric |
| Post Video Complete Views 30S Clicked To Play | post_video_complete_views_30s_clicked_to_play | NUMBER | The number of times your videos played for at least 30 seconds, or for nearly their total length if they’re shorter than 30 seconds, after people clicked play. During a single instance of a video playing, we’ll exclude any time spent replaying the video. Returns 0 for reshared videos. | metric |
| Post Video Complete Views 30S Organic | post_video_complete_views_30s_organic | NUMBER | The number of times your videos played for at least 30 seconds, or for nearly their total length if they’re shorter than 30 seconds, by organic reach. During a single instance of a video playing, we’ll exclude any time spent replaying the video. Returns 0 for reshared videos. | metric |
| Post Video Complete Views 30S Paid | post_video_complete_views_30s_paid | NUMBER | The number of times your promoted videos played for at least 30 seconds, or for nearly their total length if they’re shorter than 30 seconds. For each impression of a video, we’ll count video views separately and exclude any time spent replaying the video. Returns 0 for reshared videos. | metric |
| Post Video Complete Views 30S Unique | post_video_complete_views_30s_unique | NUMBER | The number of people who viewed your videos for at least 30 seconds, or for nearly their total length if they’re shorter than 30 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video. | metric |
| Post Video Complete Views Organic | post_video_complete_views_organic | NUMBER | The number of times your videos played from the beginning to 95%, or more, of its length, by organic reach. During a single instance of a video playing, we’ll exclude any time spent replaying the video. Returns 0 for reshared videos. | metric |
| Post Video Complete Views Organic Unique | post_video_complete_views_organic_unique | NUMBER | The number of people who viewed your videos from the beginning to 95%, or more, of its length, by organic reach. During a single instance of a video playing, we’ll exclude any time spent replaying the video. Returns 0 for reshared videos. | metric |
| Post Video Complete Views Paid | post_video_complete_views_paid | NUMBER | The number of times your promoted videos played from the beginning to 95%, or more, of its length. For each impression of a video, we’ll count video views separately and exclude any time spent replaying the video. Returns 0 for reshared videos. | metric |
| Post Video Complete Views Paid Unique | post_video_complete_views_paid_unique | NUMBER | The number of people who viewed your promoted videos from the beginning to 95%, or more, of its length. For each impression of a video, we’ll count video views separately and exclude any time spent replaying the video. | metric |
| Post Video Length | post_video_length | NUMBER | The length, in milliseconds, of a video post. | metric |
| Post Video View Time | post_video_view_time | NUMBER | The total time, in milliseconds, your videos played, including videos played for less than 3 seconds and replays. Returns 0 for reshared videos. | metric |
| Post Video View Time Organic | post_video_view_time_organic | NUMBER | The total time, in milliseconds, your videos played by organic reach. Returns 0 for reshared videos. | metric |
| Post Video Views | post_video_views | NUMBER | The number of times your videos played for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video. This includes live views. | metric |
| Post Video Views 10S | post_video_views_10s | NUMBER | The number of times your videos played for at least 10 seconds, or for nearly their total length if they’re shorter than 10 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video. | metric |
| Post Video Views 10S Autoplayed | post_video_views_10s_autoplayed | NUMBER | The number of times your videos played automatically for at least 10 seconds, or for nearly their total length if they’re shorter than 10 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video. | metric |
| Post Video Views 10S Clicked To Play | post_video_views_10s_clicked_to_play | NUMBER | The number of times your videos played for at least 10 seconds, or for nearly their total length if they’re shorter than 10 seconds, after people clicked play. During a single instance of a video playing, we’ll exclude any time spent replaying the video. | metric |
| Post Video Views 10S Organic | post_video_views_10s_organic | NUMBER | The number of times your videos played for at least 10 seconds, or for nearly their total length if they’re shorter than 10 seconds, by organic reach. During a single instance of a video playing, we’ll exclude any time spent replaying the video. | metric |
| Post Video Views 10S Paid | post_video_views_10s_paid | NUMBER | The number of times your promoted videos played for at least 10 seconds, or for nearly their total length if they’re shorter than 10 seconds. For each impression of a video, we’ll count video views separately and exclude any time spent replaying the video. | metric |
| Post Video Views 10S Sound On | post_video_views_10s_sound_on | NUMBER | The number of times your videos played with sound on for at least 10 seconds, or for nearly their total length if they’re shorter than 10 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video. | metric |
| Post Video Views 10S Unique | post_video_views_10s_unique | NUMBER | The number of people who viewed your videos for at least 10 seconds, or for nearly their total length if they’re shorter than 10 seconds. For each impression of a video, we’ll count video views separately and exclude any time spent replaying the video. | metric |
| Post Video Views 15S | post_video_views_15s | NUMBER | The number of times your videos played for at least 15 seconds, or for nearly their total length if they’re shorter than 15 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video. | metric |
| Post Video Views 60S Excludes Shorter | post_video_views_60s_excludes_shorter | NUMBER | The number of times your videos played for at least 60 seconds. This metric is counted only for videos that are 60 seconds or longer. During a single instance of a video playing, we’ll exclude any time spent replaying the video. | metric |
| Post Video Views Autoplayed | post_video_views_autoplayed | NUMBER | The number of times your videos automatically played for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video. | metric |
| Post Video Views Clicked To Play | post_video_views_clicked_to_play | NUMBER | The number of times your videos played for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds, after people clicked play. During a single instance of a video playing, we’ll exclude any time spent replaying the video. | metric |
| Post Video Views Organic | post_video_views_organic | NUMBER | The number of times your videos played for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds, by organic reach. During a single instance of a video playing, we’ll exclude any time spent replaying the video. | metric |
| Post Video Views Organic Unique | post_video_views_organic_unique | NUMBER | The number of people who viewed your videos for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds, by organic reach. During a single instance of a video playing, we’ll exclude any time spent replaying the video. | metric |
| Post Video Views Paid | post_video_views_paid | NUMBER | The number of times your promoted videos played for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds. For each impression of a video, we’ll count video views separately and exclude any time spent replaying the video. | metric |
| Post Video Views Paid Unique | post_video_views_paid_unique | NUMBER | The number of people who viewed your promoted videos for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds. For each impression of a video, we’ll count video views separately and exclude any time spent replaying the video. | metric |
| Post Video Views Sound On | post_video_views_sound_on | NUMBER | The number of times your videos played with sound on for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video. | metric |
| Post Video Views Unique | post_video_views_unique | NUMBER | The number of people who viewed your videos for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video. | metric |
| Field title | Field name | Data type | Attribute type | Description |
| Account Biography | account_biography | TEXT | dimension | Profile’s biography |
| Account Email Contacts | account_email_contacts | NUMBER | metric | Total number of taps on the email link in this profile within the specified period |
| Account Follower Count | account_follower_count | NUMBER | metric | The total number of followers the account has. |
| Account Followers Count | account_followers_count | NUMBER | metric | Total number of unique accounts following this profile |
| Account Follows Count | account_follows_count | NUMBER | metric | Total number of accounts this profile is following |
| Account Get Directions Clicks | account_get_directions_clicks | NUMBER | metric | Total number of taps on the directions link in this profile within the specified period |
| Account Id | account_id | TEXT | dimension | A unique identifier for the account. |
| Account Ig Id | account_ig_id | TEXT | dimension | The unique Instagram ID associated with the account. |
| Account Impressions | account_impressions | NUMBER | metric | Total number of times this profile has been seen within the specified period |
| Account Media Count | account_media_count | NUMBER | metric | Total number of media for this profile |
| Account Name | account_name | TEXT | dimension | Profile’s name |
| Account Phone Call Clicks | account_phone_call_clicks | NUMBER | metric | Total number of taps on the call link in this profile within the specified period |
| Account Profile Picture Url | account_profile_picture_url | TEXT | dimension | The URL of the profile picture for the account. |
| Account Profile Views | account_profile_views | NUMBER | metric | Total number of unique accounts that have viewed this profile within the specified period |
| Account Reach | account_reach | NUMBER | metric | Total number of unique accounts that have seen this profile within the specified period. NOTE: When reach is split by month, reach will display last 28 days of month |
| Account Text Message Clicks | account_text_message_clicks | NUMBER | metric | Total number of taps on the text message link in this profile within the specified period |
| Account Username | account_username | TEXT | dimension | Profile’s username |
| Account Website | account_website | URL | dimension | Profile’s website |
| Account Website Clicks | account_website_clicks | NUMBER | metric | Total number of taps on the website link in this profile within the specified period |
| Carousel Album Engagement | carousel_album_engagement | NUMBER | metric | The total engagement (likes, comments, shares) for the carousel album. |
| Carousel Album Impressions | carousel_album_impressions | NUMBER | metric | The number of times the carousel album was displayed to users. |
| Carousel Album Reach | carousel_album_reach | NUMBER | metric | The total number of unique users who saw the carousel album. |
| Carousel Album Saved | carousel_album_saved | NUMBER | metric | The number of times users saved the carousel album. |
| Carousel Album Video Views | carousel_album_video_views | NUMBER | metric | The number of video views within the carousel album. |
| Date | date | YEAR_MONTH_DAY | dimension | The specific date of the event or metric in YYYY-MM-DD format. |
| Day of Month | day_of_month | DAY | dimension | The numeric day of the month (1-31). |
| Day of Week | day_of_week | DAY_OF_WEEK | dimension | The day of the week (e.g., Monday, Tuesday). |
| Media Caption | media_caption | TEXT | dimension | Caption of the post |
| Media Comments Count | media_comments_count | NUMBER | metric | Total number of comments on the media object including replies |
| Media Engagement | media_engagement | NUMBER | metric | Total number of likes and comments on the media object |
| Media Id | media_id | TEXT | dimension | Graph ID of the media object |
| Media Ig Id | media_ig_id | TEXT | dimension | The unique Instagram ID associated with the media. |
| Media Impressions | media_impressions | NUMBER | metric | Total number of impressions of the media object |
| Media Is Comment Enabled | media_is_comment_enabled | TEXT | dimension | Whether or not the comments are enabled |
| Media Like Count | media_like_count | NUMBER | metric | Total number of likes on the media object including replies |
| Media Owner Id | media_owner_id | TEXT | dimension | The unique identifier of the owner of the media. |
| Media Permalink | media_permalink | URL | dimension | URL of the post on Instagram |
| Media Product Type | media_product_type | TEXT | dimension | Surface where the media is published. Can be AD, FEED, IGTV, or STORY |
| Media Reach | media_reach | NUMBER | metric | Total reach of the media object |
| Media Saved | media_saved | NUMBER | metric | Total number of unique accounts that have saved the media object |
| Media Shortcode | media_shortcode | TEXT | dimension | Shortcode of the post on Instagram |
| Media Thumbnail Url | media_thumbnail_url | URL | dimension | URL of the video thumbnail |
| Media Timestamp | media_timestamp | TEXT | dimension | Date and time media was added |
| Media Type | media_type | TEXT | dimension | Type of the media object. PHOTO, VIDEO, … |
| Media Url | media_url | URL | dimension | URL of the media object |
| Media Username | media_username | TEXT | dimension | The username of the account that posted the media. |
| Month | month | MONTH | dimension | The month in which the event occurred. |
| Page Id | page_id | TEXT | dimension | Page Id |
| Page IG Business Account Id | page_instagram_business_account_id | TEXT | dimension | Page Instagram business account Id |
| Page Name | page_name | TEXT | dimension | Page name |
| Story Exits | story_exits | NUMBER | metric | The number of times users exited the story before it finished. |
| Story Id | story_id | TEXT | dimension | Story Id |
| Story Impressions | story_impressions | NUMBER | metric | The total number of impressions for the story. |
| Story Reach | story_reach | NUMBER | metric | The total number of unique users who saw the story. |
| Story Replies | story_replies | NUMBER | metric | The number of replies received on the story. |
| Story Taps Back | story_taps_back | NUMBER | metric | The number of times users tapped back to view the previous story. |
| Story Taps Forward | story_taps_forward | NUMBER | metric | The number of times users tapped forward to view the next story. |
| Video Views | video_views | NUMBER | metric | The total number of video views. |
| Year | year | YEAR | dimension | The year in which the event occurred. |
| Year & Month | year_month | YEAR_MONTH | dimension | A combined value of the year and month. |
| Year & Quarter | year_quarter | YEAR_QUARTER | dimension | A combined value of the year and quarter. |
| Year & Week | year_week | YEAR_WEEK | dimension | A combined value of the year and week for data grouping purposes. |
| Field title | Field name | Data type | Attribute type | Description |
| Aggregate Progress Progress | aggregate_progress_progress | TEXT | dimension | The amount of progress made on a task, measured in proportion to the total estimated time. |
| Aggregate Progress Total | aggregate_progress_total | TEXT | dimension | The total estimated progress required to complete the task or issue. |
| Aggregate Time Original Estimate | aggregate_time_original_estimate | NUMBER | metric | The original estimated time to complete the task or issue, before any changes. |
| Aggregate Time Spent | aggregate_time_spent | NUMBER | metric | The total time spent on the task or issue so far. |
| Asignee Display Name | asignee_display_name | TEXT | dimension | The name of the person assigned to the task or issue. |
| Asignee Email Address | asignee_email_address | TEXT | dimension | The email address of the person assigned to the task or issue. |
| Assignee Time Zone | assignee_time_zone | TEXT | dimension | The time zone of the person assigned to the task or issue. |
| Created | created | YEAR_MONTH_DAY_SECOND | dimension | The date and time when the task or issue was created. |
| Creator Account Type | creator_account_type | TEXT | dimension | The type of account the creator of the task or issue holds (e.g., admin, user). |
| Creator Display Name | creator_display_name | TEXT | dimension | The name of the person who created the task or issue. |
| Creator Email Address | creator_email_address | TEXT | dimension | The email address of the person who created the task or issue. |
| Creator Time Zone | creator_time_zone | TEXT | dimension | The time zone of the person who created the task or issue. |
| Description | description | TEXT | dimension | A detailed explanation of the task or issue. |
| Due Date | duedate | YEAR_MONTH_DAY | dimension | The date when the task or issue is expected to be completed. |
| Environment | environment | TEXT | dimension | The specific environment or system where the task or issue occurred (e.g., operating system, browser). |
| Id | id | TEXT | dimension | A unique identifier for the task or issue. |
| Is Watching | is_watching | BOOLEAN | dimension | Indicates if a user is currently watching or following the task or issue. |
| Issue Link | issue_link | TEXT | dimension | A URL link to the task or issue. |
| Issue Type Description | issue_type_description | TEXT | dimension | A description of the type of issue (e.g., bug, task, story). |
| Issue Type Name | issue_type_name | TEXT | dimension | The name of the issue type (e.g., bug, task, story). |
| Issue Type Subtask | issue_type_subtask | BOOLEAN | dimension | Indicates whether the issue is a subtask of a larger task. |
| Key | key | TEXT | dimension | A unique key used to identify the task or issue. |
| Labels | labels | TEXT | dimension | Tags or labels applied to categorize the task or issue. |
| Last Viewed | last_viewed | YEAR_MONTH_DAY_SECOND | dimension | The date and time when the issue was last viewed by a user. |
| Parent Id | parent_id | TEXT | dimension | The unique identifier of the parent task if the issue is a subtask. |
| Parent Key | parent_key | TEXT | dimension | The unique key of the parent task if the issue is a subtask. |
| Parent Self | parent_self | TEXT | dimension | The API link to the parent task if the issue is a subtask. |
| Priority Id | priority_id | TEXT | dimension | The unique identifier for the priority of the task or issue. |
| Priority Name | priority_name | TEXT | dimension | The name of the priority level (e.g., high, medium, low). |
| Progress Progress | progress_progress | TEXT | dimension | The amount of work completed on the task or issue. |
| Progress Total | progress_total | TEXT | dimension | The total amount of work required to complete the task or issue. |
| Project Key | project_key | TEXT | dimension | The unique key associated with the project the task or issue belongs to. |
| Project Name | project_name | TEXT | dimension | The name of the project the task or issue is part of. |
| Reporter Account Type | reporter_account_type | TEXT | dimension | The type of account the reporter of the issue holds (e.g., admin, user). |
| Reporter Display Name | reporter_display_name | TEXT | dimension | The name of the person who reported the issue. |
| Reporter Email Address | reporter_email_address | TEXT | dimension | The email address of the person who reported the issue. |
| Reporter Time Zone | reporter_time_zone | TEXT | dimension | The time zone of the person who reported the issue. |
| Resolution Description | resolution_description | TEXT | dimension | A detailed explanation of how the issue was resolved. |
| Resolution Name | resolution_name | TEXT | dimension | The name of the resolution status (e.g., fixed, won’t fix, duplicate). |
| Status Category Change Date | status_category_change_date | YEAR_MONTH_DAY_SECOND | dimension | The date when the issue’s status category last changed. |
| Status Name | status_name | TEXT | dimension | The current status of the issue (e.g., open, in progress, resolved). |
| Summary | summary | TEXT | dimension | A brief summary or title of the issue. |
| Time Original Estimate | time_original_estimate | NUMBER | metric | The original estimated time to resolve the issue. |
| Timespent | time_spent | NUMBER | metric | The total amount of time spent working on the issue. |
| Updated | updated | YEAR_MONTH_DAY_SECOND | dimension | The date and time when the issue was last updated. |
| Votes | votes | NUMBER | metric | The number of votes the issue has received from users. |
| Votes Has Voted | votes_has_voted | TEXT | dimension | Indicates whether the current user has voted on the issue. |
| Watch Count | watch_count | NUMBER | metric | The number of users watching or following the issue. |
| Workratio | workratio | NUMBER | metric | The ratio of work completed to the original estimate. |
| Description | description | TEXT | dimension | A detailed description of the specific task or issue. |
| Id | id | TEXT | dimension | A unique identifier for the issue. |
| Last Issue Update Time | insight_last_issue_update_time | YEAR_MONTH_DAY_SECOND | dimension | The date and time when the issue was last updated. |
| Total Issue Count | insight_total_issue_count | NUMBER | metric | The total number of issues in the project or system. |
| Key | key | TEXT | dimension | A unique identifier used to track the issue or task. |
| Name | name | TEXT | dimension | The name of the project or issue. |
| Project Type Key | project_type_key | TEXT | dimension | A key representing the type of project (e.g., software, business). |
| Author Active | author_active | BOOLEAN | dimension | Indicates whether the author of the issue is currently active. |
| Author Display Name | author_display_name | TEXT | dimension | The name of the author who created the issue. |
| Author Email Address | author_email_address | TEXT | dimension | The email address of the author who created the issue. |
| Created | created | YEAR_MONTH_DAY_SECOND | dimension | The date and time when the issue was created. |
| Id | id | TEXT | dimension | A unique identifier for the issue. |
| Issue Id | issue_id | TEXT | dimension | A unique identifier for the issue or task. |
| Started | started | YEAR_MONTH_DAY_SECOND | dimension | The date and time when work on the issue began. |
| Time Spent | time_spent | TEXT | dimension | The total amount of time spent working on the issue. |
| Time Spent Seconds | time_spent_seconds | NUMBER | metric | The total amount of time spent working on the issue, measured in seconds. |
| Update Author Active | update_author_active | BOOLEAN | dimension | Indicates whether the user who last updated the issue is active. |
| Update Author Display Name | update_author_display_name | TEXT | dimension | The name of the user who last updated the issue. |
| Update Author Email | update_author_email | TEXT | dimension | The email address of the user who last updated the issue. |
| Updated | updated | YEAR_MONTH_DAY_SECOND | dimension | The date and time when the issue was last updated. |
| Field title | Field name | Data type | Attribute type | Description |
| Account Currency Code | account_currency_code | TEXT | dimension | The currency in which the financial metrics are denominated typically follows ISO 4217 standards (e.g., USD, EUR). |
| Account Id | account_id | TEXT | dimension | A unique identifier for the advertising account. |
| Account Name | account_name | TEXT | dimension | The name of the advertising account associated with the campaigns. |
| Account Status | account_status | TEXT | dimension | The current status of the account (e.g., active, paused, closed). |
| Action Clicks | analytics_action_clicks | NUMBER | metric | The number of clicks on actionable items such as buttons or links in the ad. |
| Ad Unit Clicks | analytics_ad_unit_clicks | NUMBER | metric | The total number of clicks on the ad unit. |
| Reach | analytics_approximate_unique_impressions | NUMBER | metric | The estimated number of unique users who viewed the ad. |
| Clicks | analytics_clicks | NUMBER | metric | The total number of clicks received on the ad. |
| Comment Likes | analytics_comment_likes | NUMBER | metric | The number of likes on comments made in response to the ad. |
| Comments | analytics_comments | NUMBER | metric | The total number of comments made on the ad. |
| Company Page Clicks | analytics_company_page_clicks | NUMBER | metric | The number of clicks to the company page from the ad. |
| Conversion Value | analytics_conversion_value_in_local_currency | NUMBER | metric | The total value of conversions attributed to the ad, represented in local currency. |
| Spend | analytics_cost_in_local_currency | NUMBER | metric | The total cost of the ad campaign, measured in the local currency. |
| Conversions | analytics_external_website_conversions | NUMBER | metric | The number of conversions that occurred on an external website after interacting with the ad. |
| Conversions (Post Click) | analytics_external_website_post_click_conversions | NUMBER | metric | The number of conversions on an external website that resulted from a click on the ad. |
| Conversions (Post View) | analytics_external_website_post_view_conversions | NUMBER | metric | The number of conversions on an external website that occurred after viewing (but not clicking) the ad. |
| Follows | analytics_follows | NUMBER | metric | The number of follows generated as a result of the ad. |
| Impressions | analytics_impressions | NUMBER | metric | The total number of times the ad was shown to users. |
| Landing Page Clicks | analytics_landing_page_clicks | NUMBER | metric | The number of clicks that led users to the designated landing page. |
| Lead Form Generation Mail Contact Info Shares | analytics_lead_generation_mail_contact_info_shares | NUMBER | metric | The number of times users shared contact information via a lead generation form. |
| Lead Form Generation Mail Interest Clicks | analytics_lead_generation_mail_interested_clicks | NUMBER | metric | The number of clicks indicating interest through a lead generation form. |
| Likes | analytics_likes | NUMBER | metric | The total number of likes received on the ad. |
| Lead Form Opens | analytics_one_click_lead_form_opens | NUMBER | metric | The number of times users opened a lead form from the ad. |
| Leads | analytics_one_click_leads | NUMBER | metric | The total number of leads generated from one-click lead forms. |
| Opens | analytics_opens | NUMBER | metric | The total number of opens for the ad content, including emails or messages. |
| Other Engagements | analytics_other_engagements | NUMBER | metric | The number of other types of engagement (such as shares or clicks) the ad received. |
| Reactions | analytics_reactions | NUMBER | metric | The number of reactions (e.g., likes, loves, claps) to the ad content. |
| Sends | analytics_sends | NUMBER | metric | The number of times the ad was shared or forwarded by users. |
| Shares | analytics_shares | NUMBER | metric | The total number of times users shared the ad content. |
| Text URL Clicks | analytics_text_url_clicks | NUMBER | metric | The number of clicks on text URLs within the ad. |
| Total Engagements | analytics_total_engagements | NUMBER | metric | The total number of engagements with the ad, including clicks, shares, and comments. |
| Video Completions | analytics_video_completions | NUMBER | metric | The number of times users watched the entire video ad. |
| Video Views at 25% | analytics_video_first_quartile_completions | NUMBER | metric | The number of times users watched the first 25% of the video ad. |
| Video Views at 50% | analytics_video_midpoint_completions | NUMBER | metric | The number of times users watched 50% of the video ad. |
| Video Starts | analytics_video_starts | NUMBER | metric | The number of times users started watching the video ad. |
| Video Views at 75% | analytics_video_third_quartile_completions | NUMBER | metric | The number of times users watched 75% of the video ad. |
| Video Views | analytics_video_views | NUMBER | metric | The total number of views the video ad received. |
| Viral Clicks | analytics_viral_clicks | NUMBER | metric | The number of viral clicks (organic, unpaid) that the ad received after being shared. |
| Viral Comment Likes | analytics_viral_comment_likes | NUMBER | metric | The number of likes on comments made on the ad in viral (organic) shares. |
| Viral Comments | analytics_viral_comments | NUMBER | metric | The total number of comments on the ad in viral (organic) shares. |
| Viral Company Page Clicks | analytics_viral_company_page_clicks | NUMBER | metric | The number of clicks to the company page from viral (organic) shares of the ad. |
| Viral Conversions | analytics_viral_external_website_conversions | NUMBER | metric | The number of conversions on external websites resulting from viral (organic) shares. |
| Viral Conversions (Post Click) | analytics_viral_external_website_post_click_conversions | NUMBER | metric | The number of conversions on external websites that occurred after a click on the ad in viral (organic) shares. |
| Viral Conversions (Post View) | analytics_viral_external_website_post_view_conversions | NUMBER | metric | The number of conversions on external websites that occurred after viewing the ad in viral (organic) shares. |
| Viral Follows | analytics_viral_follows | NUMBER | metric | The number of followers gained as a result of viral (organic) shares of the ad. |
| Viral Full Screen Plays | analytics_viral_full_screen_plays | NUMBER | metric | The number of times the video ad was played in full screen in viral (organic) shares. |
| Viral Impressions | analytics_viral_impressions | NUMBER | metric | The total number of impressions the ad received from viral (organic) shares. |
| Viral Landing Page Clicks | analytics_viral_landing_page_clicks | NUMBER | metric | The number of clicks to landing pages from viral (organic) shares. |
| Viral Likes | analytics_viral_likes | NUMBER | metric | The total number of likes on viral (organic) shares of the ad. |
| Viral Form Opens | analytics_viral_one_click_lead_form_opens | NUMBER | metric | The number of times users opened a lead form from viral (organic) shares of the ad. |
| Viral Leads | analytics_viral_one_click_leads | NUMBER | metric | The number of leads generated from one-click lead forms in viral (organic) shares. |
| Viral Other Engagements | analytics_viral_other_engagements | NUMBER | metric | Other types of engagement (such as clicks, shares) that the ad received from viral (organic) shares. |
| Viral Reactions | analytics_viral_reactions | NUMBER | metric | The number of reactions to viral (organic) shares of the ad. |
| Viral Shares | analytics_viral_shares | NUMBER | metric | The number of times users shared the ad, creating viral (organic) shares. |
| Viral Total Engagements | analytics_viral_total_engagements | NUMBER | metric | The total number of engagements with viral (organic) shares of the ad. |
| Viral Video Completions | analytics_viral_video_completions | NUMBER | metric | The number of times users completed watching the video ad from viral (organic) shares. |
| Viral Video Views at 25% | analytics_viral_video_first_quartile_completions | NUMBER | metric | The number of times users watched the first 25% of the video ad in viral (organic) shares. |
| Viral Video Views at 50% | analytics_viral_video_midpoint_completions | NUMBER | metric | The number of times users watched 50% of the video ad in viral (organic) shares. |
| Viral Video Starts | analytics_viral_video_starts | NUMBER | metric | The number of times users started watching the video ad in viral (organic) shares. |
| Viral Video Views at 75% | analytics_viral_video_third_quartile_completions | NUMBER | metric | The number of times users watched 75% of the video ad in viral (organic) shares. |
| Viral Video Views | analytics_viral_video_views | NUMBER | metric | The total number of video views generated from viral (organic) shares. |
| Campaign Cost Type | campaign_cost_type | TEXT | dimension | Specifies how the campaign’s cost is calculated (e.g., cost-per-click, cost-per-impression). |
| Campaign Created Date | campaign_created.time | TEXT | dimension | The time when the campaign was created. |
| Campaign Daily Budget | campaign_daily_budget_amount | NUMBER | dimension | The daily budget allocated for the campaign. |
| Campaign Group Daily Budget | campaign_group_daily_budget_amount | NUMBER | dimension | The daily budget for the campaign group. |
| Campaign Group Id | campaign_group_id | TEXT | dimension | A unique identifier for the campaign group. |
| Campaign Group Name | campaign_group_name | TEXT | dimension | The name assigned to the campaign group. |
| Campaign GroupEnd Date | campaign_group_run_schedule_end | TEXT | dimension | The date when the campaign group is set to end. |
| Campaign GroupStart Date | campaign_group_run_schedule_start | TEXT | dimension | The date when the campaign group is set to start. |
| Campaign Group Status | campaign_group_status | TEXT | dimension | The current status of the campaign group (active, paused). |
| Campaign GroupTotal Budget | campaign_group_total_budget_amount | NUMBER | dimension | The total budget for the campaign group. |
| Campaign Id | campaign_id | TEXT | dimension | A unique identifier for the campaign. |
| Campaign Name | campaign_name | TEXT | dimension | The name assigned to the campaign. |
| Campaign Objective Type | campaign_objective_type | TEXT | dimension | The main objective of the campaign (e.g., lead generation, brand awareness). |
| Campaign Optimization Target Type | campaign_optimization_target_type | TEXT | dimension | The target metric that the campaign optimizes for (e.g., conversions, impressions). |
| Campaign End Date | campaign_run_schedule_end | TEXT | dimension | The date when the campaign is set to end. |
| Campaign Start Date | campaign_run_schedule_start | TEXT | dimension | The date when the campaign is set to start. |
| Campaign Status | campaign_status | TEXT | dimension | The current status of the campaign (active, paused). |
| Campaign Total Budget | campaign_total_budget_amount | NUMBER | dimension | The total budget allocated for the campaign. |
| Campaign Type | campaign_type | TEXT | dimension | The type of campaign being run (e.g., search, display). |
| Campaign Unit Cost | campaign_unit_cost_amount | NUMBER | dimension | The cost per unit of the ad (e.g., per impression or per click). |
| Creative Create Date | creative_created_time | TEXT | dimension | The time when the creative was created. |
| Creative Id | creative_id | TEXT | dimension | A unique identifier for the creative. |
| Creative Last Modified | creative_last_modified_time | TEXT | dimension | The last time the creative was modified. |
| Creative Status | creative_status | TEXT | dimension | The current status of the creative (active, paused). |
| Creative Type | creative_type | TEXT | dimension | The type of creative used in the ad (e.g., image, video). |
| Date | date | YEAR_MONTH_DAY | dimension | The exact date of the data in YYYY-MM-DD format. |
| Day of Month | day_of_month | DAY | dimension | Numeric day of the month (1-31). |
| Day of Week | day_of_week | DAY_OF_WEEK | dimension | The day of the week (e.g., Monday, Tuesday). |
| Cost Per Conversion | formula_cost_per_conversion | NUMBER | metric | The cost incurred for each conversion achieved. |
| Cost Per Lead | formula_cost_per_lead | NUMBER | metric | The cost incurred for each lead generated. |
| CPC | formula_cpc | NUMBER | metric | The cost-per-click, representing the average cost for each click on the ad. |
| CPM | formula_cpm | NUMBER | metric | The cost-per-thousand impressions, representing the cost for every thousand views of the ad. |
| CTR | formula_ctr | NUMBER | metric | The click-through rate, calculated as the ratio of clicks to impressions. |
| Engagement Rate | formula_engagement_rate | NUMBER | metric | The engagement rate, representing the ratio of total engagements to total impressions. |
| Total Social Actions | formula_total_social_actions | NUMBER | metric | The total number of social interactions (likes, shares, comments) generated by the ad. |
| Member Company Size | member_company_size | TEXT | dimension | The size of the company in terms of employees or revenue. |
| Member Country | member_country | COUNTRY | dimension | The country where the member or company is located. |
| Member Industry | member_industry | TEXT | dimension | The industry the member’s company belongs to. |
| Member Job Function | member_job_function | TEXT | dimension | The functional area of the job (e.g., marketing, sales) for the member. |
| Member Job Title | member_job_title | TEXT | dimension | The job title of the member. |
| Member Region | member_region | TEXT | dimension | The geographic region where the member or company is located. |
| Member Seniority | member_seniority | TEXT | dimension | The seniority level of the member (e.g., entry-level, executive). |
| Month | month | MONTH | dimension | The month when the data was recorded (1-12). |
| Year | year | YEAR | dimension | The year when the data was recorded. |
| Year & Month | year_month | YEAR_MONTH | dimension | A combination of year and month for better grouping of data. |
| Year & Quarter | year_quarter | YEAR_QUARTER | dimension | Represents the quarter of the year (e.g., Q1, Q2). |
| Year & Week | year_week | YEAR_WEEK | dimension | Represents the week number within the year. |
| Field title | Field name | Data type | Attribute type | Description |
| Date | date | YEAR_MONTH_DAY | dimension | The exact date the data relates to in YYYY-MM-DD format. |
| Day of Month | day_of_month | DAY | dimension | Numeric day of the month (1-31). |
| Day of Week | day_of_week | DAY_OF_WEEK | dimension | The day of the week (e.g., Monday, Tuesday). |
| Month | month | MONTH | dimension | The month in which the data was recorded (1-12). |
| Year | year | YEAR | dimension | The year in which the data was recorded. |
| Year & Month | year_month | YEAR_MONTH | dimension | A combined value of year and month for data grouping. |
| Year & Quarter | year_quarter | YEAR_QUARTER | dimension | Represents the fiscal quarter in the format of year and quarter (e.g., Q1 2024). |
| Year & Week | year_week | YEAR_WEEK | dimension | Represents the week number within the year for better weekly segmentation. |
| Account Id | account_id | TEXT | dimension | Unique identifier assigned to the advertising account. |
| Account Name | account_name | TEXT | dimension | The name associated with the advertising account. |
| Account Number | account_number | TEXT | dimension | The account’s unique numeric identifier. |
| Account Life Cycle Status | account_life_cycle_status | TEXT | dimension | Indicates the current life cycle stage of the account (e.g., active, paused). |
| Account Pause Reason | account_pause_reason | NUMBER | dimension | Specifies the reason why an account is paused, if applicable. |
| Campaign Id | campaign_id | TEXT | dimension | Unique identifier for each campaign. |
| Campaign Name | campaign_name | TEXT | dimension | The name assigned to the campaign for identification purposes. |
| Campaign Audience Ads Bid Adjustment | campaign_audience_ads_bid_adjustment | NUMBER | dimension | The bid adjustment applied to audience-based ads within the campaign. |
| Campaign Type | campaign_type | TEXT | dimension | Describes the type of campaign (e.g., search, display). |
| Campaign Status | campaign_status | TEXT | dimension | The current status of the campaign (active, paused, completed). |
| Campaign Sub Type | campaign_sub_type | TEXT | dimension | Further categorizes the campaign type (e.g., shopping, video). |
| Campaign Final Url Suffix | campaign_final_url_suffix | TEXT | dimension | Parameters attached to the final URL for tracking purposes. |
| Campaign Daily Budget | campaign_daily_budget | NUMBER | dimension | The allocated daily budget for the campaign. |
| Campaign Budget Id | campaign_budget_id | TEXT | dimension | Unique identifier for the budget assigned to the campaign. |
| Campaign Budget Type | campaign_budget_type | TEXT | dimension | Defines whether the budget is shared or individual to the campaign. |
| Campaign Tracking Url Template | campaign_tracking_url_template | TEXT | dimension | Template for tracking the campaign’s performance with added URL parameters. |
| Campaign Time zone | campaign_time_zone | TEXT | dimension | The time zone in which the campaign operates. |
| Ad Group Id | ad_group_id | TEXT | dimension | Unique identifier for each ad group within a campaign. |
| Ad Group Name | ad_group_name | TEXT | dimension | The name assigned to the ad group. |
| Ad Group Status | ad_group_status | TEXT | dimension | The current status of the ad group (active, paused). |
| Ad Group Language | ad_group_language | TEXT | dimension | The target language for the ad group. |
| Ad Group Start Date | ad_group_start_date | TEXT | dimension | The start date when the ad group became active. |
| Ad Group End Date | ad_group_end_date | TEXT | dimension | The end date when the ad group is set to finish or finished. |
| Ad Group Network | ad_group_network | TEXT | dimension | Specifies the network where the ad group is displayed (search, display, etc.). |
| Ad Id | ad_id | TEXT | dimension | Unique identifier for each ad within the ad group. |
| Ad Status | ad_status | TEXT | dimension | Indicates the current status of the ad (active, paused, etc.). |
| Ad Type | ad_type | TEXT | dimension | The format or type of ad (e.g., text, image, video). |
| Ad Domain | ad_domain | TEXT | dimension | The domain associated with the ad. |
| Ad Descriptions | ad_descriptions | TEXT | dimension | The text description used in the ad. |
| Ad Headlines | ad_headlines | TEXT | dimension | The headline text for the ad. |
| Ad Path 1 | ad_path_1 | TEXT | dimension | A customizable display path in the ad’s URL to improve relevance. |
| Ad Path 2 | ad_path_2 | TEXT | dimension | A second customizable display path in the ad’s URL. |
| Video Views At 50 Percent | fact_video_views_at_50_percent | NUMBER | metric | The number of video views where at least 50% of the video was watched. |
| Average Watch Time Per Impression | fact_average_watch_time_per_impression | NUMBER | metric | Average time (in seconds) a video is watched per impression. |
| Completed Video Views | fact_completed_video_views | NUMBER | metric | Number of views where the entire video was watched. |
| Video Views | fact_video_views | NUMBER | metric | Total number of video views. |
| Total Watch Time In Ms | fact_total_watch_time_in_ms | NUMBER | metric | The total accumulated watch time for the video in milliseconds. |
| Business Name | fact_business_name | TEXT | metric | Name of the business associated with the advertising account. |
| Average Cpv | fact_average_cpv | NUMBER | metric | The average cost-per-view for video ads. |
| View Through Revenue | fact_view_through_revenue | NUMBER | metric | Revenue generated from view-through conversions (users who viewed the ad but didn’t click). |
| Video Completion Rate | fact_video_completion_rate | NUMBER | metric | Percentage of users who watched the video to completion. |
| View Through Rate | fact_view_through_rate | NUMBER | metric | Percentage of impressions that resulted in a view-through conversion. |
| Video Views At 25 Percent | fact_video_views_at_25_percent | NUMBER | metric | The number of video views where at least 25% of the video was watched. |
| Video Views At 75 Percent | fact_video_views_at_75_percent | NUMBER | metric | The number of video views where at least 75% of the video was watched. |
| Average Watch Time Per Video View | fact_average_watch_time_per_video_view | NUMBER | metric | The average duration (in seconds) viewers watched the video per view. |
| Average Cpm | fact_average_cpm | NUMBER | metric | The total advertising cost divided by the number of impressions (in thousands).<br/ In Latin; mille means a thousand. Also; sometimes called average cost per thousand (CPT). This is a standard advertising industry performance metric that we calculate based on your spend and number of impressions. The goal of CPM-based ad budgeting is to build awareness of your brand to large audiences. CPM tells you how much it costs to get an ad to the type of users you’re targeting. This performance statistic is available in multiple reports; for example see KeywordPerformanceReportColumn Value Set. |
| Assists | fact_assists | NUMBER | metric | The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad. An ad is considered to have assisted the conversion if it was clicked before the most recently clicked ad that was credited with the conversion. Additionally; the click corresponding to the assist must occur within the conversion period of the goal. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information; see the Track sales and other conversions help topic. |
| Audience Impression Lost To Budget Percent | fact_audience_impression_lost_to_budget_percent | NUMBER | metric | The percentage of impression share you lost due to insufficient budget on the Microsoft Audience Network. If this number is high; you may want to increase your budget. The value of this column is empty if the data is not available. If you try to include this column with Hourly or HourOfDay aggregation the service will return code 2053. If you include this column; then you may not include restricted attributes such as TopVsOther in the same report request. Likewise if you include any of the restricted attribute columns; then you must exclude this column. For more information; see Column Restrictions. Data for this column is typically updated 14-18 hours after the UTC day ends. |
| Average Cpc | fact_average_cpc | NUMBER | metric | The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you’re actually charged each time your ad is clicked. For example; if you paid a total of 48.35 for 300 clicks; your average CPC is 0.16. The formula for calculating the average CPC is (Spend /Clicks). |
| Average Position | fact_average_position | NUMBER | metric | The average position of the ad on a webpage. This column is deprecated as of March 31st; 2021. Going forward; performance reports will return average position of ‘0’ (zero). Historical average position data for time periods prior to the deprecation date will still be available according to the published data retention period per report type. |
| Conversions | fact_conversions | NUMBER | metric | The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product; registering for your webinar; joining an organization; or whatever you consider your goal and best measure of the ad’s success. Conversions are measured by adding a small bit of code to your website pages so that a visitor’s progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information; see the Track sales and other conversions help topic. This column will be deprecated in 2022; so you should use the ConversionsQualified column instead. Going forward; performance reports will return ‘0’ (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period. |
| Low Quality Conversions | fact_low_quality_conversions | NUMBER | metric | The number of conversions that originate from low-quality clicks. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information; see the Track sales and other conversions help topic. This column is deprecated as of March 31st; 2022; so you should use the LowQualityConversionsQualified column instead. Going forward; performance reports will return ‘0’ (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period. |
| Revenue | fact_revenue | NUMBER | metric | The revenue optionally reported by the advertiser as a result of conversions. Data will be excluded from the Revenue report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenue column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information; see the Track sales and other conversions help topic. |
| All Cost Per Conversion | fact_all_cost_per_conversion | NUMBER | metric | The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions). Only ads in campaigns that enable conversion tracking contribute to the conversion number; so unless all campaigns in the account enable conversion tracking; the number will not be accurate. Data will be excluded from the CostPerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllCostPerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information; see the Track sales and other conversions help topic. |
| Return On Ad Spend | fact_return_on_ad_spend | NUMBER | metric | The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend). Data will be excluded from the ReturnOnAdSpend report column for any conversion goal with the ExcludeFromBidding property set to true. The AllReturnOnAdSpend column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information; see the Track sales and other conversions help topic. |
| Ctr | fact_ctr | NUMBER | metric | The click-through rate (CTR) is the number of times an ad was clicked; divided by the number of times the ad was shown (impressions). For example; if your ads got 50 clicks given 2;348 impressions; your CTR is 2.13 (%). The formula for calculating CTR is (Clicks / Impressions) x 100. |
| Exact Match Impression Share Percent | fact_exact_match_impression_share_percent | NUMBER | metric | The estimated percentage of impressions that your account received for searches that exactly matched your keyword; out of the total available exact match impressions you were eligible to receive. Reports on exact match impression share highlight how your keywords perform only on those searches that exactly match your keywords. Use this data together with impression share to diagnose your non-exact match keywords; and make changes to be more competitive and gain more impressions. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column. If you include this column; then you may not include restricted attributes such as TopVsOther in the same report request. Likewise if you include any of the restricted attribute columns; then you must exclude this column. For more information; see Column Restrictions. |
| View Through Conversions | fact_view_through_conversions | NUMBER | metric | View-through conversions are conversions that people make after they have seen your ad; even though they did not click the ad. View-through conversions don’t have a click associated but do have an impression associated within the advertiser defined conversion window. If the user also clicked on an ad that was delivered via the Microsoft Audience or Search network; there won’t be any view-through conversion counted. Only the click-based conversion would be counted. View-through conversions are only counted for ads in the Microsoft Audience network. This column will be deprecated in 2022; so you should use the ViewThroughConversionsQualified column instead. Going forward; performance reports will return ‘0’ (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period. |
| Click Share Percent | fact_click_share_percent | NUMBER | metric | The percentage of clicks that went to your ads. It is the share of the prospective customer’s mindshare and buying intent you captured. You can use this performance metric to see where your growth opportunites are. For example; your click share percent is 30% if 10 ads were clicked; and three of the 10 ads were yours. The value of this column is empty if the data is not available. If you try to include this column with Hourly or HourOfDay aggregation the service will return code 2053. If you include this column; then you may not include restricted attributes such as TopVsOther in the same report request. Likewise if you include any of the restricted attribute columns; then you must exclude this column. For more information; see Column Restrictions. |
| Impression Lost To Rank Agg Percent | fact_impression_lost_to_rank_agg_percent | NUMBER | metric | The estimated percentage of impressions your ad did not receive due to issues with your ad ranking. The value of this column is empty if the data is not available. If you try to include this column with Hourly or HourOfDay aggregation the service will return code 2053. If you include this column; then you may not include restricted attributes such as TopVsOther in the same report request. Likewise if you include any of the restricted attribute columns; then you must exclude this column. For more information; see Column Restrictions. Data for this column is typically updated 14-18 hours after the UTC day ends. For Microsoft Shopping Campaigns; this data is only available with the campaign; ad group; product dimension; and product partition performance reports. It is not available with other reports e.g.; the share of voice report. |
| Low Quality Conversions Qualified | fact_low_quality_conversions_qualified | NUMBER | metric | The number of conversions that originate from low-quality clicks. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information; see the Track sales and other conversions help topic. You should expect the data type as double whether or not there are partial externally attributed offline conversions. |
| Top Impression Rate Percent | fact_top_impression_rate_percent | NUMBER | metric | The percentage of times your ad showed in the mainline; the top placement where ads appear above the search results; out of your total impressions. This indicates how changes in ad position can impact performance. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column. If you include this column; then you may not include restricted attributes such as TopVsOther in the same report request. Likewise if you include any of the restricted attribute columns; then you must exclude this column. For more information; see Column Restrictions. |
| Absolute Top Impression Share Percent | fact_absolute_top_impression_share_percent | NUMBER | metric | The number of times your ad is shown in the top position as a percentage of the total available impressions in the market you were targeting. Reports on impression highlight information about how many impressions you’re missing in the top slot and why. You can use this data to inform you about making changes to get more impressions; increase the likelihood of more clicks on those ads; and as a result; increase the likelihood of more sales. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column. If you include this column; then you may not include restricted attributes such as TopVsOther in the same report request. Likewise if you include any of the restricted attribute columns; then you must exclude this column. For more information; see Column Restrictions. Prior to April 20; 2019 this performance statistic was only calculated for Microsoft Shopping campaigns. |
| Top Impression Share Percent | fact_top_impression_share_percent | NUMBER | metric | The percentage of impressions for your ad in the mainline; the top ad placements above the search results; out of the estimated number of mainline impressions you were eligible to receive. A lower number indicates there might be something about your ad’s eligibility that affects its position. Eligibility for top impression is based on your ad’s approval status; quality score; targeting settings; and bids. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column. If you include this column; then you may not include restricted attributes such as TopVsOther in the same report request. Likewise if you include any of the restricted attribute columns; then you must exclude this column. For more information; see Column Restrictions. |
| Clicks | fact_clicks | NUMBER | metric | Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example; spiders; robots; and test servers). For more information; see Microsoft Advertising click measurement: description of methodology. |
| All Conversion Rate | fact_all_conversion_rate | NUMBER | metric | The conversion rate as a percentage. The number of conversions; divided by the total number of clicks. For example; if the ads in your campaign got 300 clicks and four conversions; the conversion rate is 1.33 (%). The formula for calculating the conversion rate is (Conversions / Clicks) x 100. Data will be excluded from the ConversionRate report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversionRate column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information; see the Track sales and other conversions help topic. |
| All Conversions | fact_all_conversions | NUMBER | metric | The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product; registering for your webinar; joining an organization; or whatever you consider your goal and best measure of the ad’s success. Conversions are measured by adding a small bit of code to your website pages so that a visitor’s progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information; see the Track sales and other conversions help topic. This column will be deprecated in 2022;; so you should use the AllConversionsQualified column instead. Going forward; performance reports will return ‘0’ (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period. |
| Low Quality Clicks Percent | fact_low_quality_clicks_percent | NUMBER | metric | The low-quality clicks as a percentage. The formula for calculating the low quality clicks percentage is (LowQualityClicks / Clicks) * 100. |
| Relative Ctr | fact_relative_ctr | NUMBER | metric | Your click-through rate divided by the average click-through rate of all ads that appear in the same sections of websites that show your ads. Relative CTR can help you understand campaign and ad group performance; particularly if you have little or no conversion information. The value of this column is empty if the data is not available. If you try to include this column with Hourly or HourOfDay aggregation the service will return code 2053. If you include this column; then you may not include restricted attributes such as TopVsOther in the same report request. Likewise if you include any of the restricted attribute columns; then you must exclude this column. For more information; see Column Restrictions. Data for this column is typically updated 14-18 hours after the UTC day ends. |
| Impression Share Percent | fact_impression_share_percent | NUMBER | metric | The estimated percentage of impressions; out of the total available impressions in the market you were targeting. Example: Out of estimated 59;000 impressions that occurred on this day in your targeted market; you got only about 2;300; or 3%. The value of this column is empty if the data is not available. If you try to include this column with Hourly or HourOfDay aggregation the service will return code 2053. If you include this column; then you may not include restricted attributes such as TopVsOther in the same report request. Likewise if you include any of the restricted attribute columns; then you must exclude this column. For more information; see Column Restrictions. Data for this column is typically updated 14-18 hours after the UTC day ends. For Microsoft Shopping Campaigns; this data is only available with the campaign; ad group; product dimension; and product partition performance reports. It is not available with other reports e.g.; the share of voice report. |
| Low Quality Impressions Percent | fact_low_quality_impressions_percent | NUMBER | metric | The low-quality impressions as a percentage. The formula for calculating the percentage is (LowQualityImpressions / Impressions) x 100. |
| Top Impression Share Lost To Budget Percent | fact_top_impression_share_lost_to_budget_percent | NUMBER | metric | The estimated percentage of mainline impressions; where ads appear above the search results; that were lost due to insufficient budget. This indicates where increasing your budget might help improve ad position. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column. If you include this column; then you may not include restricted attributes such as TopVsOther in the same report request. Likewise if you include any of the restricted attribute columns; then you must exclude this column. For more information; see Column Restrictions. |
| All Revenue Per Conversion | fact_all_revenue_per_conversion | NUMBER | metric | The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions). Data will be excluded from the RevenuePerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenuePerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information; see the Track sales and other conversions help topic. |
| Low Quality Impressions | fact_low_quality_impressions | NUMBER | metric | The number of impressions that result from low-quality keyword searches. |
| Low Quality Sophisticated Clicks | fact_low_quality_sophisticated_clicks | NUMBER | metric | Invalid clicks that use sophisticated means to appear valid. You are not billed for these clicks. For more information; see Microsoft Advertising click measurement: description of methodology. |
| All Return On Ad Spend | fact_all_return_on_ad_spend | NUMBER | metric | The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend). Data will be excluded from the ReturnOnAdSpend report column for any conversion goal with the ExcludeFromBidding property set to true. The AllReturnOnAdSpend column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information; see the Track sales and other conversions help topic. |
| Audience Impression Share Percent | fact_audience_impression_share_percent | NUMBER | metric | The estimated percentage of impressions; out of the total available impressions you could have received on the Microsoft Audience Network. Use this to compare your share of impressions to the impression share of advertisers competing against you. Example: Out of estimated 59;000 impressions that occurred on this day in your targeted market; you got only about 2;300; or 3%. The value of this column is empty if the data is not available. If you try to include this column with Hourly or HourOfDay aggregation the service will return code 2053. If you include this column; then you may not include restricted attributes such as TopVsOther in the same report request. Likewise if you include any of the restricted attribute columns; then you must exclude this column. For more information; see Column Restrictions. Data for this column is typically updated 14-18 hours after the UTC day ends. |
| Absolute Top Impression Rate Percent | fact_absolute_top_impression_rate_percent | NUMBER | metric | How often your ad was in the first position of all results; as a percentage of your total impressions. A higher number indicates your ad is frequently showing in the best ad position. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column. If you include this column; then you may not include restricted attributes such as TopVsOther in the same report request. Likewise if you include any of the restricted attribute columns; then you must exclude this column. For more information; see Column Restrictions. |
| All Revenue | fact_all_revenue | NUMBER | metric | The revenue optionally reported by the advertiser as a result of conversions. Data will be excluded from the Revenue report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenue column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information; see the Track sales and other conversions help topic. |
| Phone Calls | fact_phone_calls | NUMBER | metric | The number of total calls to the tracked phone number that showed with your ad. |
| All Conversions Qualified | fact_all_conversions_qualified | NUMBER | metric | The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product; registering for your webinar; joining an organization; or whatever you consider your goal and best measure of the ad’s success. Conversions are measured by adding a small bit of code to your website pages so that a visitor’s progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information; see the Track sales and other conversions help topic. You should expect the data type as double whether or not there are partial externally attributed offline conversions. |
| Conversions Qualified | fact_conversions_qualified | NUMBER | metric | The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product; registering for your webinar; joining an organization; or whatever you consider your goal and best measure of the ad’s success. Conversions are measured by adding a small bit of code to your website pages so that a visitor’s progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information; see the Track sales and other conversions help topic. You should expect the data type as double whether or not there are partial externally attributed offline conversions. |
| Ptr | fact_ptr | NUMBER | metric | The phone-through rate (Ptr). The formula for calculating the Ptr is (PhoneCalls / PhoneImpressions) x 100. |
| Top Impression Share Lost To Rank Percent | fact_top_impression_share_lost_to_rank_percent | NUMBER | metric | A percentage estimate of how often poor ad rank kept your ad from showing in the mainline; the top ad placements above the search results. Use this metric to help you assess why your ads are missing out on the best ad positions. Ad rank determines where your ad shows relative to other ads; based on factors including your bid amount; ad performance; ad relevance; ad extensions; other competing ads; and more. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column. If you include this column; then you may not include restricted attributes such as TopVsOther in the same report request. Likewise if you include any of the restricted attribute columns; then you must exclude this column. For more information; see Column Restrictions. |
| Absolute Top Impression Share Lost To Budget Percent | fact_absolute_top_impression_share_lost_to_budget_percent | NUMBER | metric | The estimated percentage of how often your ad missed showing in the very top ad position; above search results; due to insufficient budget. This indicates where increasing your budget might improve your chances at the top ad position; which is more likely to win clicks and conversions. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column. If you include this column; then you may not include restricted attributes such as TopVsOther in the same report request. Likewise if you include any of the restricted attribute columns; then you must exclude this column. For more information; see Column Restrictions. |
| Revenue Per Assist | fact_revenue_per_assist | NUMBER | metric | The revenue per assist. The formula for calculating the revenue per assist is (Revenue / Assists). Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information; see the Track sales and other conversions help topic. |
| Low Quality Conversion Rate | fact_low_quality_conversion_rate | NUMBER | metric | The low-quality conversion rate as a percentage. The formula for calculating the conversion rate is (LowQualityConversions / LowQualityClicks) x 100. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information; see the Track sales and other conversions help topic. |
| Spend | fact_spend | NUMBER | metric | The cost per click (CPC) summed for each click. |
| Phone Impressions | fact_phone_impressions | NUMBER | metric | The number of times your tracked number was shown on all devices. |
| Revenue Per Conversion | fact_revenue_per_conversion | NUMBER | metric | The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions). Data will be excluded from the RevenuePerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenuePerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information; see the Track sales and other conversions help topic. |
| View Through Conversions Qualified | fact_view_through_conversions_qualified | NUMBER | metric | View-through conversions are conversions that people make after they have seen your ad; even though they did not click the ad. View-through conversions don’t have a click associated but do have an impression associated within the advertiser defined conversion window. If the user also clicked on an ad that was delivered via the Microsoft Audience or Search network; there won’t be any view-through conversion counted. Only the click-based conversion would be counted. View-through conversions are only counted for ads in the Microsoft Audience network. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don’t; don’t worry – it’s coming soon! |
| Absolute Top Impression Share Lost To Rank Percent | fact_absolute_top_impression_share_lost_to_rank_percent | NUMBER | metric | The estimated percentage of how often poor ad rank kept your ad from showing in the first ad position at the top of search results. Use this data to help you assess reasons your ads are missing out on the top ad position; which is more likely to win clicks and conversions. Ad rank determines where your ad shows relative to other ads; based on factors including your bid amount; ad performance; ad relevance; ad extensions; other competing ads; and more. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column. If you include this column; then you may not include restricted attributes such as TopVsOther in the same report request. Likewise if you include any of the restricted attribute columns; then you must exclude this column. For more information; see Column Restrictions. |
| Conversion Rate | fact_conversion_rate | NUMBER | metric | The conversion rate as a percentage. The number of conversions; divided by the total number of clicks. For example; if the ads in your campaign got 300 clicks and four conversions; the conversion rate is 1.33 (%). The formula for calculating the conversion rate is (Conversions / Clicks) x 100. Data will be excluded from the ConversionRate report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversionRate column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information; see the Track sales and other conversions help topic. |
| Low Quality Clicks | fact_low_quality_clicks | NUMBER | metric | Clicks that exhibit a low likelihood of commercial intent. You are not billed for these clicks. For more information; see Microsoft Advertising click measurement: description of methodology. |
| Impressions | fact_impressions | NUMBER | metric | The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions. |
| Audience Impression Lost To Rank Percent | fact_audience_impression_lost_to_rank_percent | NUMBER | metric | The percentage of impression share you lost due to low rank on the Microsoft Audience Network. Ad rank determines your ad position and whether your ad is able to show at all. It’s calculated using your bid; quality; and the expected impact of ad formats. The value of this column is empty if the data is not available. If you try to include this column with Hourly or HourOfDay aggregation the service will return code 2053. If you include this column; then you may not include restricted attributes such as TopVsOther in the same report request. Likewise if you include any of the restricted attribute columns; then you must exclude this column. For more information; see Column Restrictions. Data for this column is typically updated 14-18 hours after the UTC day ends. |
| Low Quality General Clicks | fact_low_quality_general_clicks | NUMBER | metric | Clicks that are filtered by general methods; such as deny lists and activity-based detection; and that exhibit a low likelihood of commercial intent. You are not billed for these clicks. For more information; see Microsoft Advertising click measurement: description of methodology. |
| Impression Lost To Budget Percent | fact_impression_lost_to_budget_percent | NUMBER | metric | The estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget. The value of this column is empty if the data is not available. If you try to include this column with Hourly or HourOfDay aggregation the service will return code 2053. If you include this column; then you may not include restricted attributes such as TopVsOther in the same report request. Likewise if you include any of the restricted attribute columns; then you must exclude this column. For more information; see Column Restrictions. Data for this column is typically updated 14-18 hours after the UTC day ends. For Microsoft Shopping Campaigns; this data is only available with the campaign; ad group; product dimension; and product partition performance reports. It is not available with other reports e.g.; the share of voice report. |
| Cost Per Conversion | fact_cost_per_conversion | NUMBER | metric | The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions). Only ads in campaigns that enable conversion tracking contribute to the conversion number; so unless all campaigns in the account enable conversion tracking; the number will not be accurate. Data will be excluded from the CostPerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllCostPerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information; see the Track sales and other conversions help topic. |
| Cost Per Assist | fact_cost_per_assist | NUMBER | metric | The cost per assist. The formula for calculating the cost per assist is (Spend / Assists). Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information; see the Track sales and other conversions help topic. |
| Base Campaign Id | fact_base_campaign_id | TEXT | metric | The Microsoft Advertising assigned identifier of an experiment campaign. |
| Bid Match Type | fact_bid_match_type | TEXT | metric | The keyword bid match type. This can be different from the DeliveredMatchType column; for example if you bid on a broad match and the search term was an exact match. For more information; see Budget and Bid Strategies. |
| Budget Association Status | fact_budget_association_status | TEXT | metric | Indicates whether or not the campaign is currently spending from the budget mentioned in the BudgetName column. The possible values are Current and Ended. |
| Budget Name | fact_budget_name | TEXT | metric | The name of the budget. |
| Budget Status | fact_budget_status | TEXT | metric | The budget status. The possible values are Active and Deleted. |
| Customer Id | fact_customer_id | TEXT | metric | The Microsoft Advertising assigned identifier of a customer. |
| Customer Name | fact_customer_name | TEXT | metric | The customer name. |
| Custom Parameters | fact_custom_parameters | TEXT | metric | Depending on which report you submit; this value represents the current custom parameter set of the campaign; ad group; ad; keyword; or criterion. |
| Delivered Match Type | fact_delivered_match_type | TEXT | metric | The match type used to deliver an ad. This can be different from the BidMatchType column; for example if you bid on a broad match and the search term was an exact match. For more information; see Budget and Bid Strategies. |
| Destination Url | fact_destination_url | TEXT | metric | The destination URL attribute of the ad; keyword; or ad group criterion. |
| Device Os | fact_device_os | TEXT | metric | The operating system of the device reported in the DeviceType column. |
| Device Type | fact_device_type | TEXT | metric | The device name attribute of a device OS target bid. The type of device which showed ads. |
| Display Url | fact_display_url | TEXT | metric | The ad display URL. |
| Expected Ctr | fact_expected_ctr | TEXT | metric | How well your keyword competes against other keywords targeting the same traffic. Ads that are relevant to searchers’ queries or other input are more likely to have a higher click-through rate. This metric tells you if a keyword is underperforming and causing a loss in impression share; so you can make keyword changes or remove ads altogether. |
| Final App Url | fact_final_app_url | TEXT | metric | Reserved for future use. |
| Final Mobile Url | fact_final_mobile_url | TEXT | metric | Depending on which report you submit; this value represents the Final Mobile URL of the ad; keyword; or criterion. |
| Final Url | fact_final_url | TEXT | metric | Depending on which report you submit; this value represents the Final URL of the ad; keyword; or criterion. |
| Final Url Suffix | fact_final_url_suffix | TEXT | metric | A place in your final URL where you can add parameters that will be attached to the end of your landing page URL. |
| Goal | fact_goal | TEXT | metric | The name of the goal you set for the conversions you want; meaning actions customers take after clicking your ad. |
| Goal Type | fact_goal_type | TEXT | metric | The type of conversion goal. |
| Headline | fact_headline | TEXT | metric | For Dynamic Search Ads campaigns; Headline is the Dynamic Search Ad headline that was dynamically generated by Microsoft Advertising. For Audience campaigns; Headline is the shorter of two possible responsive ad headlines. |
| Historical Ad Relevance | fact_historical_ad_relevance | TEXT | metric | Historical average of ad relevance scores back as far as 18 months from the current date. |
| Historical Expected Ctr | fact_historical_expected_ctr | TEXT | metric | Historical average of expected click-through rate scores going back as far as 18 months from the current date. |
| Historical Landing Page Experience | fact_historical_landing_page_experience | TEXT | metric | Historical average of landing page experience scores back as far as 18 months from the current date. |
| Historical Quality Score | fact_historical_quality_score | TEXT | metric | The historical quality score of the keyword. The historical quality score for each row is the value that was calculated for quality score on that date. |
| Landing Page Experience | fact_landing_page_experience | TEXT | metric | An aggregate quality assessment of all landing pages on your site. The landing page experience score measures whether your landing page is likely to provide a good experience to customers who click your ad and land on your website. |
| Language | fact_language | TEXT | metric | The language of the publisher where the ad was shown. |
| Long Headline | fact_long_headline | TEXT | metric | For Audience campaigns; LongHeadline is the longer of two possible responsive ad headlines. |
| Network | fact_network | TEXT | metric | The entire Microsoft Advertising Network made up of Microsoft sites and select traffic; and only partner traffic. Use this data to make the best decision on network selection for your ad groups. The possible values include AOL search; Audience; Microsoft sites and select traffic; Content; and Syndicated search partners. |
| Path 1 | fact_path_1 | TEXT | metric | The path 1 attribute of an ad. |
| Path 2 | fact_path_2 | TEXT | metric | The path 2 attribute of an ad. |
| Quality Score | fact_quality_score | TEXT | metric | The numeric score shows you how competitive your ads are in the marketplace by measuring how relevant your keywords and landing pages are to customers’ search terms. The quality score is calculated by Microsoft Advertising using the ExpectedCtr; AdRelevance; and LandingPageExperience sub scores. If available; the quality score can range from a low of 1 to a high of 10. |
| Title Part 1 | fact_title_part_1 | TEXT | metric | The title part 1 attribute of an ad. |
| Title Part 2 | fact_title_part_2 | TEXT | metric | The title part 2 attribute of an ad. |
| Title Part 3 | fact_title_part_3 | TEXT | metric | The title part 3 attribute of an ad. |
| Top Vs Other | fact_top_vs_other | TEXT | metric | Indicates whether the ad impression appeared in a top position or elsewhere. The possible values include AOL search – Top; AOL search – Other; Audience network; Bing and Yahoo! search – Top; Bing and Yahoo! search – Other; Syndicated search partners – Top; Syndicated search partners – Other; Content network; and Unknown. |
| Tracking Template | fact_tracking_template | TEXT | metric | Depending on which report you submit; this value represents the current tracking template of the campaign; ad group; ad; keyword; or criterion. |
| Currency Code | fact_currency_code | TEXT | metric | The currency in which the financial values are represented, typically following the ISO 4217 standard (e.g., USD, EUR). |
| Field title | Field name | Data type | Description | Attribute type |
| Date | date | YEAR_MONTH_DAY | The specific date of the event or data entry in a YYYY-MM-DD format. | dimension |
| Day of Month | day_of_month | DAY | The numeric day of the month (1-31). | dimension |
| Day of Week | day_of_week | DAY_OF_WEEK | The day of the week (e.g., Monday, Tuesday). | dimension |
| Month | month | MONTH | The month in which the event occurred. | dimension |
| Year | year | YEAR | The year in which the event occurred. | dimension |
| Year & Month | year_month | YEAR_MONTH | A combined value of the year and month for better data grouping. | dimension |
| Year & Quarter | year_quarter | YEAR_QUARTER | A combined value of the year and quarter for better data grouping. | dimension |
| Year & Week | year_week | YEAR_WEEK | A combined value of the year and week for better data grouping. | dimension |
| Account ID | account_id | TEXT | A unique identifier assigned to the account. | dimension |
| Account Name | account_name | TEXT | The name associated with the account. | dimension |
| Location Address Lines (Street) | location_address_address_lines | TEXT | Unstructured address lines describing the lower levels of an address. | dimension |
| Location Address Administrative Area (State) | location_address_administrative_area | TEXT | Highest administrative subdivision which is used for postal addresses of a country or region. For example, this can be a state, a province, an oblast, or a prefecture | dimension |
| Location Address Language Code | location_address_language_code | TEXT | BCP-47 language code of the contents of this address (if known). This is often the UI language of the input form or is expected to match one of the languages used in the address’ country/region, or their transliterated equivalents. | dimension |
| Location Address Locality (City) | location_address_locality | TEXT | Generally refers to the city/town portion of the address. Examples: US city, IT comune, UK post town. In regions of the world where localities are not well defined or do not fit into this structure well, leave locality empty and use addressLines. | dimension |
| Location Address Organization | location_address_organization | TEXT | The name of the organization at the address. | dimension |
| Location Address Postal Code | location_address_postal_code | TEXT | Postal code of the address. | dimension |
| Location Address Region Code | location_address_region_code | TEXT | CLDR region code of the country/region of the address. | dimension |
| Location Calls Answered | location_calls_answered | NUMBER | The number of calls answered at the specified location. | dimension |
| Location Calls Missed | location_calls_missed | NUMBER | The number of calls missed at the specified location. | dimension |
| Location ID | location_id | TEXT | ID of the business location | dimension |
| Location Name | location_name | TEXT | Name of the business | dimension |
| Location Primary Phone | location_primary_phone | TEXT | A phone number that connects to the individual business location as directly as possible | dimension |
| Location Review Count | location_review_count | NUMBER | The total number of reviews for the specified location. | dimension |
| Location Review Rating | location_review_rating | NUMBER | The average rating based on the reviews for the specified location. | dimension |
| Business Bookings | business_bookings | NUMBER | The number of bookings received from the business profile. | metric |
| Business Conversations | business_conversations | NUMBER | The number of message conversations received on the business profile. | metric |
| Business Direction Requests | business_direction_requests | NUMBER | The number of times a direction request was requested to the business location. | metric |
| Business Food Menu Clicks | business_food_menu_clicks | NUMBER | The number of clicks to view or interact with the menu content on the business profile. Multiple clicks by a unique user within a single day are counted as 1. | metric |
| Business Food Orders | business_food_orders | NUMBER | The number of food orders received from the business profile. | metric |
| Business Impressions Desktop Maps | business_impressions_desktop_maps | NUMBER | Business impressions on Google Maps on Desktop devices. Multiple impressions by a unique user within a single day are counted as a single impression. | metric |
| Business Impressions Desktop Search | business_impressions_desktop_search | NUMBER | Business impressions on Google Search on Desktop devices. Multiple impressions by a unique user within a single day are counted as a single impression. | metric |
| Business Impressions Mobile Maps | business_impressions_mobile_maps | NUMBER | Business impressions on Google Maps on Mobile devices. Multiple impressions by a unique user within a single day are counted as a single impression. | metric |
| Business Impressions Mobile Search | business_impressions_mobile_search | NUMBER | Business impressions on Google Search on Mobile devices. Multiple impressions by a unique user within a single day are counted as a single impression. | metric |
| Call Clicks | call_clicks | NUMBER | The number of times the business profile call button was clicked. | metric |
| Website Clicks | website_clicks | NUMBER | The number of times the business profile website was clicked. | metric |
| Post alert type | post_alert_type | TEXT | The type of event for which the alert post was created. | dimension |
| Post action type | post_call_to_action_type | TEXT | The type of action that will be performed | dimension |
| Post action URL | post_call_to_action_url | TEXT | The URL the user will be directed to upon clicking | dimension |
| Post creation time | post_create_time | TEXT | Time of the creation of the local post | dimension |
| Post ID | post_id | TEXT | The ID of the local post | dimension |
| Post language code | post_language_code | TEXT | The language of the local post | dimension |
| Post URL on Google search | post_search_url | TEXT | The link to the local post on Google search | dimension |
| Post state | post_state | TEXT | The state of the post, indicating what part of its lifecycle it is in | dimension |
| Post summary | post_summary | TEXT | Description of the local post | dimension |
| Post topic type | post_topic_type | TEXT | The topic type of the local post | dimension |
| Post modification time | post_update_time | TEXT | Time of the last modification of the local post | dimension |
| Avg. review star rating | review_avg_star_rating | TEXT | Average star rating within the selected time frame | dimension |
| Review comment | review_comment | TEXT | The body of the review | dimension |
| Review creation date | review_create_date | TEXT | The date when review was created | dimension |
| Review creation time | review_create_time | TEXT | The time when review was created | dimension |
| Review ID | review_id | TEXT | ID of the review | dimension |
| Review reply comment | review_reply_comment | TEXT | The body of the reply to the review | dimension |
| Review time to respond (minutes) | review_reply_response_time | TEXT | Number of minutes it took to reply to the review | dimension |
| Review reply time | review_reply_update_time | TEXT | The time when review was replied to | dimension |
| Review Reviewer name | review_reviewer_name | TEXT | The name of the reviewer | dimension |
| Review Star rating | review_star_rating | NUMBER | The star rating out of five, where five is the highest rated | dimension |
| Reviews | review_total_count | TEXT | The total number of reviews within the selected time frame | dimension |
| Review modification date | review_update_date | TEXT | The date when review was updated | dimension |
| Review modification time | review_update_time | TEXT | The time when review was updated | dimension |
| Field title | Field name | Data type | Attribute type | Description |
| Ad Ad Squad Id | ad_ad_squad_id | TEXT | dimension | A unique identifier for the ad squad associated with the ad. |
| Ad Created At | ad_created_at | TEXT | dimension | The date and time the ad was created. |
| Ad Creative Id | ad_creative_id | TEXT | dimension | A unique identifier for the ad creative used in the ad. |
| Ad Id | ad_id | TEXT | dimension | A unique identifier for the ad itself. |
| Ad Name | ad_name | TEXT | dimension | The name assigned to the ad for identification. |
| Ad Render Type | ad_render_type | TEXT | dimension | The type of rendering method used for the ad (e.g., video, static image). |
| Ad Review Status | ad_review_status | TEXT | dimension | The current review status of the ad (e.g., pending, approved). |
| Ad Status | ad_status | TEXT | dimension | The current status of the ad (e.g., active, paused). |
| Ad Type | ad_type | TEXT | dimension | The type or format of the ad (e.g., carousel, video). |
| Ad Updated At | ad_updated_at | TEXT | dimension | The date and time the ad was last updated. |
| Ad Account Advertiser Organization Id | ad_account_advertiser_organization_id | TEXT | dimension | The organization ID of the advertiser managing the ad account. |
| Ad Account Agency Representing Client | ad_account_agency_representing_client | BOOLEAN | dimension | Indicates whether the ad account is represented by an agency on behalf of a client. |
| Ad Account Billing Center Id | ad_account_billing_center_id | TEXT | dimension | The billing center ID associated with the ad account. |
| Ad Account Billing Type | ad_account_billing_type | TEXT | dimension | The type of billing method used by the ad account (e.g., prepay, postpay). |
| Ad Account Client Paying Invoices | ad_account_client_paying_invoices | BOOLEAN | dimension | Indicates whether the client is responsible for paying invoices. |
| Ad Account Created At | ad_account_created_at | TEXT | dimension | The date and time the ad account was created. |
| Ad Account Currency | ad_account_currency | TEXT | dimension | The currency used by the ad account for billing and payments. |
| Ad Account Id | ad_account_id | TEXT | dimension | A unique identifier for the ad account. |
| Ad Account Lifetime Spend Cap Micro | ad_account_lifetime_spend_cap_micro | NUMBER | dimension | The lifetime spending cap for the ad account, measured in micro-units of the currency. |
| Ad Account Name | ad_account_name | TEXT | dimension | The name of the ad account. |
| Ad Account Organization Id | ad_account_organization_id | TEXT | dimension | The organization ID associated with the ad account. |
| Ad Account Status | ad_account_status | TEXT | dimension | The current status of the ad account (e.g., active, closed). |
| Ad Account Timezone | ad_account_timezone | TEXT | dimension | The timezone associated with the ad account. |
| Ad Account Type | ad_account_type | TEXT | dimension | The type of ad account (e.g., business, personal). |
| Ad Account Updated At | ad_account_updated_at | TEXT | dimension | The date and time the ad account was last updated. |
| Ad Squad Bid Strategy | ad_squad_bid_strategy | TEXT | dimension | The bid strategy applied to the ad squad (e.g., target CPA, lowest cost). |
| Ad Squad Billing Event | ad_squad_billing_event | TEXT | dimension | The event that triggers billing for the ad squad (e.g., impressions, clicks). |
| Ad Squad Campaign Id | ad_squad_campaign_id | TEXT | dimension | The unique identifier of the campaign that the ad squad belongs to. |
| Ad Squad Child Ad Type | ad_squad_child_ad_type | TEXT | dimension | The type of child ad associated with the ad squad. |
| Ad Squad Created At | ad_squad_created_at | TEXT | dimension | The date and time the ad squad was created. |
| Ad Squad Creation State | ad_squad_creation_state | TEXT | dimension | The current creation state of the ad squad (e.g., in progress, completed). |
| Ad Squad Delivery Constraint | ad_squad_delivery_constraint | TEXT | dimension | The delivery constraints applied to the ad squad (e.g., pacing, frequency caps). |
| Ad Squad End Time | ad_squad_end_time | TEXT | dimension | The end time of the ad squad’s scheduled run. |
| Ad Squad Forced View Setting | ad_squad_forced_view_setting | TEXT | dimension | Indicates whether forced view settings are applied to the ad squad. |
| Ad Squad Id | ad_squad_id | TEXT | dimension | A unique identifier for the ad squad. |
| Ad Squad Lifetime Budget Micro | ad_squad_lifetime_budget_micro | NUMBER | dimension | The total lifetime budget for the ad squad, measured in micro-units of the currency. |
| Ad Squad Name | ad_squad_name | TEXT | dimension | The name assigned to the ad squad. |
| Ad Squad Optimization Goal | ad_squad_optimization_goal | TEXT | dimension | The primary optimization goal for the ad squad (e.g., conversions, reach). |
| Ad Squad Pacing Type | ad_squad_pacing_type | TEXT | dimension | The pacing strategy used for the ad squad (e.g., standard, accelerated). |
| Ad Squad Placement | ad_squad_placement | TEXT | dimension | The placement options for the ad squad (e.g., Instagram Feed, Facebook Stories). |
| Ad Squad Skadnetwork Properties.Status | ad_squad_skadnetwork_properties_status | TEXT | dimension | The SKAdNetwork status for the ad squad’s properties. |
| Ad Squad Start Time | ad_squad_start_time | TEXT | dimension | The start time of the ad squad’s scheduled run. |
| Ad Squad Status | ad_squad_status | TEXT | dimension | The current status of the ad squad (e.g., active, paused). |
| Ad Squad Targeting Reach Status | ad_squad_targeting_reach_status | TEXT | dimension | The status of the ad squad’s targeting reach (e.g., limited, broad). |
| Ad Squad Type | ad_squad_type | TEXT | dimension | The type of ad squad (e.g., direct response, branding). |
| Ad Squad Updated At | ad_squad_updated_at | TEXT | dimension | The date and time the ad squad was last updated. |
| Campaign Ad Account Id | campaign_ad_account_id | TEXT | dimension | A unique identifier for the ad account associated with the campaign. |
| Campaign Buy Model | campaign_buy_model | TEXT | dimension | The buying model for the campaign (e.g., auction, fixed price). |
| Campaign Created At | campaign_created_at | TEXT | dimension | The date and time the campaign was created. |
| Campaign Daily Budget Micro | campaign_daily_budget_micro | NUMBER | dimension | The daily budget for the campaign, measured in micro-units of the currency. |
| Campaign End Time | campaign_end_time | TEXT | dimension | The end time of the campaign’s scheduled run. |
| Campaign Id | campaign_id | TEXT | dimension | A unique identifier for the campaign. |
| Campaign Lifetime Spend Cap Micro | campaign_lifetime_spend_cap_micro | NUMBER | dimension | The lifetime spending cap for the campaign, measured in micro-units of the currency. |
| Campaign Name | campaign_name | TEXT | dimension | The name assigned to the campaign. |
| Campaign Objective | campaign_objective | TEXT | dimension | The primary objective of the campaign (e.g., conversions, brand awareness). |
| Campaign Start Time | campaign_start_time | TEXT | dimension | The start time of the campaign’s scheduled run. |
| Campaign Status | campaign_status | TEXT | dimension | The current status of the campaign (e.g., active, paused). |
| Campaign Updated At | campaign_updated_at | TEXT | dimension | The date and time the campaign was last updated. |
| Creative Ad Account Id | creative_ad_account_id | TEXT | dimension | A unique identifier for the ad account associated with the creative. |
| Creative Ad Product | creative_ad_product | TEXT | dimension | The product or service being advertised in the creative. |
| Creative App Install Properties Android App Url | creative_app_install_properties_android_app_url | TEXT | dimension | The Android app URL for the creative’s app install properties. |
| Creative App Install Properties App Name | creative_app_install_properties_app_name | TEXT | dimension | The name of the app in the creative’s app install properties. |
| Creative App Install Properties Icon Media Id | creative_app_install_properties_icon_media_id | TEXT | dimension | The media ID of the icon used in the creative’s app install properties. |
| Creative App Install Properties Ios App Id | creative_app_install_properties_ios_app_id | TEXT | dimension | The iOS app ID for the creative’s app install properties. |
| Creative App Install Properties Product Page Id | creative_app_install_properties_product_page_id | TEXT | dimension | The product page ID associated with the app install properties in the creative. |
| Creative Created At | creative_created_at | TEXT | dimension | The date and time the creative was created. |
| Creative Deep Link Properties Android App Url | creative_deep_link_properties_android_app_url | TEXT | dimension | The Android app URL for the creative’s deep link properties. |
| Creative Deep Link Properties App Name | creative_deep_link_properties_app_name | TEXT | dimension | The name of the app in the creative’s deep link properties. |
| Creative Deep Link Properties Deep Link Uri | creative_deep_link_properties_deep_link_uri | TEXT | dimension | The deep link URI used in the creative. |
| Creative Deep Link Properties Fallback Type | creative_deep_link_properties_fallback_type | TEXT | dimension | The fallback type used in the creative’s deep link properties (e.g., web fallback). |
| Creative Deep Link Properties Icon Media Id | creative_deep_link_properties_icon_media_id | TEXT | dimension | The media ID of the icon used in the creative’s deep link properties. |
| Creative Deep Link Properties Ios App Id | creative_deep_link_properties_ios_app_id | TEXT | dimension | The iOS app ID for the creative’s deep link properties. |
| Creative Deep Link Properties Product Page Id | creative_deep_link_properties_product_page_id | TEXT | dimension | The product page ID associated with the deep link properties in the creative. |
| Creative Deep Link Properties Web View Fallback Url | creative_deep_link_properties_web_view_fallback_url | TEXT | dimension | The web view fallback URL for the creative’s deep link properties. |
| Creative Forced View Eligibility | creative_forced_view_eligibility | TEXT | dimension | Indicates whether the creative is eligible for forced view settings. |
| Creative Headline | creative_headline | TEXT | dimension | The headline text used in the creative. |
| Creative Id | creative_id | TEXT | dimension | A unique identifier for the creative. |
| Creative Longform Video Properties Video Media Id | creative_longform_video_properties_video_media_id | TEXT | dimension | The video media ID used in the creative’s longform video properties. |
| Creative Name | creative_name | TEXT | dimension | The name assigned to the creative. |
| Creative Packaging Status | creative_packaging_status | TEXT | dimension | The current packaging status of the creative (e.g., ready, in progress). |
| Creative Preview Properties Logo Media Id | creative_preview_properties_logo_media_id | TEXT | dimension | The logo media ID used in the creative’s preview properties. |
| Creative Preview Properties Preview Headline | creative_preview_properties_preview_headline | TEXT | dimension | The headline text used in the creative’s preview properties. |
| Creative Preview Properties Preview Media Id | creative_preview_properties_preview_media_id | TEXT | dimension | The media ID of the preview used in the creative. |
| Creative Profile Properties Profile Id | creative_profile_properties_profile_id | TEXT | dimension | The profile ID associated with the creative’s profile properties. |
| Creative Render Type | creative_render_type | TEXT | dimension | The type of rendering method used for the creative (e.g., video, static image). |
| Creative Review Status | creative_review_status | TEXT | dimension | The current review status of the creative (e.g., pending, approved). |
| Creative Review Status Details | creative_review_status_details | TEXT | dimension | Details about the review status of the creative. |
| Creative Shareable | creative_shareable | BOOLEAN | dimension | Indicates whether the creative is shareable. |
| Creative Top Snap Crop Position | creative_top_snap_crop_position | TEXT | dimension | The crop position used for the top snap of the creative. |
| Creative Top Snap Media Id | creative_top_snap_media_id | TEXT | dimension | The media ID used for the top snap of the creative. |
| Creative Type | creative_type | TEXT | dimension | The type of creative (e.g., video, static image). |
| Creative Updated At | creative_updated_at | TEXT | dimension | The date and time the creative was last updated. |
| Creative Web View Properties Allow Snap Javascript Sdk | creative_web_view_properties_allow_snap_javascript_sdk | BOOLEAN | dimension | Indicates whether the Snap JavaScript SDK is allowed for the creative’s web view properties. |
| Creative Web View Properties Block Preload | creative_web_view_properties_block_preload | BOOLEAN | dimension | Indicates whether preloading is blocked for the creative’s web view properties. |
| Creative Web View Properties Url | creative_web_view_properties_url | TEXT | dimension | The URL used in the creative’s web view properties. |
| Creative Web View Properties Use Immersive Mode | creative_web_view_properties_use_immersive_mode | BOOLEAN | dimension | Indicates whether immersive mode is enabled for the creative’s web view properties. |
| Date | date | YEAR_MONTH_DAY | The specific date of the event or data entry. | |
| Day of Month | day_of_month | DAY | The numeric day of the month (1-31). | |
| Day of Week | day_of_week | DAY_OF_WEEK | The day of the week (e.g., Monday, Tuesday). | |
| Month | month | MONTH | The month in which the event occurred. | |
| Year | year | YEAR | The year in which the event occurred. | |
| Year & Month | year_month | YEAR_MONTH | A combined value of the year and month for better data grouping. | |
| Year & Quarter | year_quarter | YEAR_QUARTER | A combined value of the year and quarter for better data grouping. | |
| Year & Week | year_week | YEAR_WEEK | A combined value of the year and week for better data grouping. | |
| Funding Source Card Type | funding_source_card_type | TEXT | dimension | The type of card used for the funding source (e.g., Visa, MasterCard). |
| Funding Source Created At | funding_source_created_at | TEXT | dimension | The date and time the funding source was created. |
| Funding Source Daily Spend Limit Currency | funding_source_daily_spend_limit_currency | TEXT | dimension | The daily spend limit for the funding source in the currency specified. |
| Funding Source Daily Spend Limit Micro | funding_source_daily_spend_limit_micro | NUMBER | dimension | The daily spend limit for the funding source, measured in micro-units of the currency. |
| Funding Source Expiration Month | funding_source_expiration_month | TEXT | dimension | The expiration month of the funding source. |
| Funding Source Expiration Year | funding_source_expiration_year | TEXT | dimension | The expiration year of the funding source. |
| Funding Source Id | funding_source_id | TEXT | dimension | A unique identifier for the funding source. |
| Funding Source Last 4 | funding_source_last_4 | TEXT | dimension | The last four digits of the funding source. |
| Funding Source Name | funding_source_name | TEXT | dimension | The name of the funding source. |
| Funding Source Organization Id | funding_source_organization_id | TEXT | dimension | The organization ID associated with the funding source. |
| Funding Source Status | funding_source_status | TEXT | dimension | The current status of the funding source (e.g., active, inactive). |
| Funding Source Type | funding_source_type | TEXT | dimension | The type of funding source (e.g., credit card, PayPal). |
| Funding Source Updated At | funding_source_updated_at | TEXT | dimension | The date and time the funding source was last updated. |
| Media Ad Account Id | media_ad_account_id | TEXT | dimension | A unique identifier for the ad account associated with the media. |
| Media Created At | media_created_at | TEXT | dimension | The date and time the media was created. |
| Media Download Link | media_download_link | TEXT | dimension | The download link for the media file. |
| Media Duration In Seconds | media_duration_in_seconds | NUMBER | dimension | The duration of the media in seconds. |
| Media File Name | media_file_name | TEXT | dimension | The file name of the media. |
| Media File Size In Bytes | media_file_size_in_bytes | NUMBER | dimension | The size of the media file in bytes. |
| Media Id | media_id | TEXT | dimension | A unique identifier for the media. |
| Media Status | media_status | TEXT | dimension | The current status of the media (e.g., active, inactive). |
| Media Type | media_type | TEXT | dimension | The type of media (e.g., image, video). |
| Media Updated At | media_updated_at | TEXT | dimension | The date and time the media was last updated. |
| Media Visibility | media_visibility | TEXT | dimension | The visibility status of the media (e.g., public, private). |
| Age | age | TEXT | dimension | The age of the audience targeted by the ad. |
| Gender | gender | TEXT | dimension | The gender of the audience targeted by the ad. |
| Operating System | os | TEXT | dimension | The operating system used by the audience targeted by the ad (e.g., Android, iOS). |
| Country | country | TEXT | dimension | The country where the audience or actions are located. |
| Android Installs | android_installs | NUMBER | metric | The number of Android installs generated by the ad. |
| Attachment Avg View Time Millis | attachment_avg_view_time_millis | NUMBER | metric | The average view time for the attachment in milliseconds. |
| Attachment Frequency | attachment_frequency | NUMBER | metric | The frequency of views for the attachment. |
| Attachment Quartile 1 | attachment_quartile_1 | NUMBER | metric | The percentage of viewers who reached the first quartile of the attachment. |
| Attachment Quartile 2 | attachment_quartile_2 | NUMBER | metric | The percentage of viewers who reached the second quartile of the attachment. |
| Attachment Quartile 3 | attachment_quartile_3 | NUMBER | metric | The percentage of viewers who reached the third quartile of the attachment. |
| Attachment Total View Time Millis | attachment_total_view_time_millis | NUMBER | metric | The total view time for the attachment in milliseconds. |
| Attachment Uniques | attachment_uniques | NUMBER | metric | The number of unique viewers of the attachment. |
| Attachment Video Views | attachment_video_views | NUMBER | metric | The total number of video views for the attachment. |
| Attachment View Completion | attachment_view_completion | NUMBER | metric | The completion rate of views for the attachment. |
| Avg Position Screen Time Millis | avg_position_screen_time_millis | NUMBER | metric | The average screen time for the ad’s position in milliseconds. |
| Avg Screen Time Millis | avg_screen_time_millis | NUMBER | metric | The average screen time for the ad in milliseconds. |
| Avg View Time Millis | avg_view_time_millis | NUMBER | metric | The average view time for the ad in milliseconds. |
| Conversion Achievement Unlocked | conversion_achievement_unlocked | NUMBER | metric | The total number of conversions for the achievement unlocked event. |
| Conversion Achievement Unlocked Sk Ad Network | conversion_achievement_unlocked_sk_ad_network | NUMBER | metric | The total number of conversions for the achievement unlocked event via SKAdNetwork. |
| Conversion Achievement Unlocked Sk Ad Network Total | conversion_achievement_unlocked_sk_ad_network_total | NUMBER | metric | The total conversions for the achievement unlocked event via SKAdNetwork (including all). |
| Conversion Achievement Unlocked Sk Ad Network View | conversion_achievement_unlocked_sk_ad_network_view | NUMBER | metric | The number of views for the achievement unlocked event via SKAdNetwork. |
| Conversion Ad Click | conversion_ad_click | NUMBER | metric | The total number of conversions from ad clicks. |
| Conversion Ad Click Sk Ad Network | conversion_ad_click_sk_ad_network | NUMBER | metric | The total number of conversions from ad clicks via SKAdNetwork. |
| Conversion Ad Click Sk Ad Network Total | conversion_ad_click_sk_ad_network_total | NUMBER | metric | The total conversions from ad clicks via SKAdNetwork (including all). |
| Conversion Ad Click Sk Ad Network View | conversion_ad_click_sk_ad_network_view | NUMBER | metric | The number of views for ad click conversions via SKAdNetwork. |
| Conversion Ad View | conversion_ad_view | NUMBER | metric | The total number of conversions from ad views. |
| Conversion Ad View Sk Ad Network | conversion_ad_view_sk_ad_network | NUMBER | metric | The total number of conversions from ad views via SKAdNetwork. |
| Conversion Ad View Sk Ad Network Total | conversion_ad_view_sk_ad_network_total | NUMBER | metric | The total conversions from ad views via SKAdNetwork (including all |
| Conversion Ad View Sk Ad Network View | conversion_ad_view_sk_ad_network_view | NUMBER | metric | The total number of conversions from ad views via SKAdNetwork. |
| Conversion Add Billing | conversion_add_billing | NUMBER | metric | The total number of conversions from adding billing information. |
| Conversion Add Billing Sk Ad Network | conversion_add_billing_sk_ad_network | NUMBER | metric | The total number of conversions from adding billing information via SKAdNetwork. |
| Conversion Add Billing Sk Ad Network Total | conversion_add_billing_sk_ad_network_total | NUMBER | metric | The total conversions from adding billing information via SKAdNetwork (including all). |
| Conversion Add Billing Sk Ad Network View | conversion_add_billing_sk_ad_network_view | NUMBER | metric | The number of views for adding billing information conversions via SKAdNetwork. |
| Conversion Add Cart | conversion_add_cart | NUMBER | metric | The total number of conversions from adding to cart. |
| Conversion Add Cart Sk Ad Network | conversion_add_cart_sk_ad_network | NUMBER | metric | The total number of conversions from adding to cart via SKAdNetwork. |
| Conversion Add Cart Sk Ad Network Total | conversion_add_cart_sk_ad_network_total | NUMBER | metric | The total conversions from adding to cart via SKAdNetwork (including all). |
| Conversion Add Cart Sk Ad Network View | conversion_add_cart_sk_ad_network_view | NUMBER | metric | The number of views for adding to cart conversions via SKAdNetwork. |
| Conversion Add To Wishlist | conversion_add_to_wishlist | NUMBER | metric | The total number of conversions from adding to wishlist. |
| Conversion Add To Wishlist Sk Ad Network | conversion_add_to_wishlist_sk_ad_network | NUMBER | metric | The total number of conversions from adding to wishlist via SKAdNetwork. |
| Conversion Add To Wishlist Sk Ad Network Total | conversion_add_to_wishlist_sk_ad_network_total | NUMBER | metric | The total conversions from adding to wishlist via SKAdNetwork (including all). |
| Conversion Add To Wishlist Sk Ad Network View | conversion_add_to_wishlist_sk_ad_network_view | NUMBER | metric | The number of views for adding to wishlist conversions via SKAdNetwork. |
| Conversion App Opens | conversion_app_opens | NUMBER | metric | The total number of conversions from app opens. |
| Conversion App Opens Sk Ad Network | conversion_app_opens_sk_ad_network | NUMBER | metric | The total number of conversions from app opens via SKAdNetwork. |
| Conversion App Opens Sk Ad Network Total | conversion_app_opens_sk_ad_network_total | NUMBER | metric | The total conversions from app opens via SKAdNetwork (including all). |
| Conversion App Opens Sk Ad Network View | conversion_app_opens_sk_ad_network_view | NUMBER | metric | The number of views for app open conversions via SKAdNetwork. |
| Conversion Assist Install Sk Ad Network | conversion_assist_install_sk_ad_network | NUMBER | metric | The number of conversions from assisted installs via SKAdNetwork. |
| Conversion Assist Install Sk Ad Network Total | conversion_assist_install_sk_ad_network_total | NUMBER | metric | The total conversions from assisted installs via SKAdNetwork (including all). |
| Conversion Assist Install Sk Ad Network View | conversion_assist_install_sk_ad_network_view | NUMBER | metric | The number of views for assisted install conversions via SKAdNetwork. |
| Conversion Complete Tutorial | conversion_complete_tutorial | NUMBER | metric | The total number of conversions from completing a tutorial. |
| Conversion Complete Tutorial Sk Ad Network | conversion_complete_tutorial_sk_ad_network | NUMBER | metric | The total number of conversions from completing a tutorial via SKAdNetwork. |
| Conversion Complete Tutorial Sk Ad Network Total | conversion_complete_tutorial_sk_ad_network_total | NUMBER | metric | The total conversions from completing a tutorial via SKAdNetwork (including all). |
| Conversion Complete Tutorial Sk Ad Network View | conversion_complete_tutorial_sk_ad_network_view | NUMBER | metric | The number of views for tutorial completion conversions via SKAdNetwork. |
| Conversion Invite | conversion_invite | NUMBER | metric | The total number of conversions from invites. |
| Conversion Invite Sk Ad Network | conversion_invite_sk_ad_network | NUMBER | metric | The total number of conversions from invites via SKAdNetwork. |
| Conversion Invite Sk Ad Network Total | conversion_invite_sk_ad_network_total | NUMBER | metric | The total conversions from invites via SKAdNetwork (including all). |
| Conversion Invite Sk Ad Network View | conversion_invite_sk_ad_network_view | NUMBER | metric | The number of views for invite conversions via SKAdNetwork. |
| Conversion Ios Installs Sk Ad Network | conversion_ios_installs_sk_ad_network | NUMBER | metric | The total number of iOS installs via SKAdNetwork. |
| Conversion Ios Installs Sk Ad Network Total | conversion_ios_installs_sk_ad_network_total | NUMBER | metric | The total conversions from iOS installs via SKAdNetwork (including all). |
| Conversion Ios Installs Sk Ad Network View | conversion_ios_installs_sk_ad_network_view | NUMBER | metric | The number of views for iOS install conversions via SKAdNetwork. |
| Conversion Level Completes | conversion_level_completes | NUMBER | metric | The total number of conversions from completing a level. |
| Conversion Level Completes Sk Ad Network | conversion_level_completes_sk_ad_network | NUMBER | metric | The total number of conversions from completing a level via SKAdNetwork. |
| Conversion Level Completes Sk Ad Network Total | conversion_level_completes_sk_ad_network_total | NUMBER | metric | The total conversions from completing a level via SKAdNetwork (including all). |
| Conversion Level Completes Sk Ad Network View | conversion_level_completes_sk_ad_network_view | NUMBER | metric | The number of views for level completion conversions via SKAdNetwork. |
| Conversion List View | conversion_list_view | NUMBER | metric | The total number of conversions from list views. |
| Conversion List View Sk Ad Network | conversion_list_view_sk_ad_network | NUMBER | metric | The total number of conversions from list views via SKAdNetwork. |
| Conversion List View Sk Ad Network Total | conversion_list_view_sk_ad_network_total | NUMBER | metric | The total conversions from list views via SKAdNetwork (including all). |
| Conversion List View Sk Ad Network View | conversion_list_view_sk_ad_network_view | NUMBER | metric | The number of views for list view conversions via SKAdNetwork. |
| Conversion Login | conversion_login | NUMBER | metric | The total number of conversions from logins. |
| Conversion Login Sk Ad Network | conversion_login_sk_ad_network | NUMBER | metric | The total number of conversions from logins via SKAdNetwork. |
| Conversion Login Sk Ad Network Total | conversion_login_sk_ad_network_total | NUMBER | metric | The total conversions from logins via SKAdNetwork (including all). |
| Conversion Login Sk Ad Network View | conversion_login_sk_ad_network_view | NUMBER | metric | The number of views for login conversions via SKAdNetwork. |
| Conversion Null Sk Ad Network | conversion_null_sk_ad_network | NUMBER | metric | The total number of null conversions via SKAdNetwork. |
| Conversion Null Sk Ad Network Total | conversion_null_sk_ad_network_total | NUMBER | metric | The total conversions from null actions via SKAdNetwork (including all). |
| Conversion Null Sk Ad Network View | conversion_null_sk_ad_network_view | NUMBER | metric | The number of views for null conversions via SKAdNetwork. |
| Conversion Page Views | conversion_page_views | NUMBER | metric | The total number of conversions from page views. |
| Conversion Page Views Sk Ad Network | conversion_page_views_sk_ad_network | NUMBER | metric | The total number of conversions from page views via SKAdNetwork. |
| Conversion Page Views Sk Ad Network Total | conversion_page_views_sk_ad_network_total | NUMBER | metric | The total conversions from page views via SKAdNetwork (including all). |
| Conversion Page Views Sk Ad Network View | conversion_page_views_sk_ad_network_view | NUMBER | metric | The number of views for page view conversions via SKAdNetwork. |
| Conversion Purchases | conversion_purchases | NUMBER | metric | The total number of conversions from purchases. |
| Conversion Purchases Sk Ad Network | conversion_purchases_sk_ad_network | NUMBER | metric | The total number of conversions from purchases via SKAdNetwork. |
| Conversion Purchases Sk Ad Network Total | conversion_purchases_sk_ad_network_total | NUMBER | metric | The total conversions from purchases via SKAdNetwork (including all). |
| Conversion Purchases Sk Ad Network View | conversion_purchases_sk_ad_network_view | NUMBER | metric | The number of views for purchase conversions via SKAdNetwork. |
| Conversion Purchases Value | conversion_purchases_value | NUMBER | metric | The total value of purchases resulting from conversions. |
| Conversion Rate | conversion_rate | NUMBER | metric | The conversion rate, calculated as the percentage of actions leading to conversions. |
| Conversion Rate Sk Ad Network | conversion_rate_sk_ad_network | NUMBER | metric | The conversion rate via SKAdNetwork. |
| Conversion Rate Sk Ad Network Total | conversion_rate_sk_ad_network_total | NUMBER | metric | The total conversion rate via SKAdNetwork (including all). |
| Conversion Rate Sk Ad Network View | conversion_rate_sk_ad_network_view | NUMBER | metric | The conversion rate via SKAdNetwork based on views. |
| Conversion Reserve | conversion_reserve | NUMBER | metric | The total number of conversions from reservations. |
| Conversion Reserve Sk Ad Network | conversion_reserve_sk_ad_network | NUMBER | metric | The total number of conversions from reservations via SKAdNetwork. |
| Conversion Reserve Sk Ad Network Total | conversion_reserve_sk_ad_network_total | NUMBER | metric | The total conversions from reservations via SKAdNetwork (including all). |
| Conversion Reserve Sk Ad Network View | conversion_reserve_sk_ad_network_view | NUMBER | metric | The number of views for reservation conversions via SKAdNetwork. |
| Conversion Save | conversion_save | NUMBER | metric | The total number of conversions from saves. |
| Conversion Save Sk Ad Network | conversion_save_sk_ad_network | NUMBER | metric | The total number of conversions from saves via SKAdNetwork. |
| Conversion Save Sk Ad Network Total | conversion_save_sk_ad_network_total | NUMBER | metric | The total conversions from saves via SKAdNetwork (including all). |
| Conversion Save Sk Ad Network View | conversion_save_sk_ad_network_view | NUMBER | metric | The number of views for save conversions via SKAdNetwork. |
| Conversion Searches | conversion_searches | NUMBER | metric | The total number of conversions from searches. |
| Conversion Searches Sk Ad Network | conversion_searches_sk_ad_network | NUMBER | metric | The total number of conversions from searches via SKAdNetwork. |
| Conversion Searches Sk Ad Network Total | conversion_searches_sk_ad_network_total | NUMBER | metric | The total conversions from searches via SKAdNetwork (including all). |
| Conversion Searches Sk Ad Network View | conversion_searches_sk_ad_network_view | NUMBER | metric | The number of views for search conversions via SKAdNetwork. |
| Conversion Share | conversion_share | NUMBER | metric | The total number of conversions from shares. |
| Conversion Share Sk Ad Network | conversion_share_sk_ad_network | NUMBER | metric | The total number of conversions from shares via SKAdNetwork. |
| Conversion Share Sk Ad Network Total | conversion_share_sk_ad_network_total | NUMBER | metric | The total conversions from shares via SKAdNetwork (including all). |
| Conversion Share Sk Ad Network View | conversion_share_sk_ad_network_view | NUMBER | metric | The number of views for share conversions via SKAdNetwork. |
| Conversion Sign Ups | conversion_sign_ups | NUMBER | metric | The total number of conversions from sign-ups. |
| Conversion Sign Ups Sk Ad Network | conversion_sign_ups_sk_ad_network | NUMBER | metric | The total number of conversions from sign-ups via SKAdNetwork. |
| Conversion Sign Ups Sk Ad Network Total | conversion_sign_ups_sk_ad_network_total | NUMBER | metric | The total conversions from sign-ups via SKAdNetwork (including all). |
| Conversion Sign Ups Sk Ad Network View | conversion_sign_ups_sk_ad_network_view | NUMBER | metric | The number of views for sign-up conversions via SKAdNetwork. |
| Conversion Spend Credits | conversion_spend_credits | NUMBER | metric | The total number of conversions from spending credits. |
| Conversion Spend Credits Sk Ad Network | conversion_spend_credits_sk_ad_network | NUMBER | metric | The total number of conversions from spending credits via SKAdNetwork. |
| Conversion Spend Credits Sk Ad Network Total | conversion_spend_credits_sk_ad_network_total | NUMBER | metric | The total conversions from spending credits via SKAdNetwork (including all). |
| Conversion Spend Credits Sk Ad Network View | conversion_spend_credits_sk_ad_network_view | NUMBER | metric | The number of views for spending credit conversions via SKAdNetwork. |
| Conversion Start Checkout | conversion_start_checkout | NUMBER | metric | The total number of conversions from starting a checkout. |
| Conversion Start Checkout Sk Ad Network | conversion_start_checkout_sk_ad_network | NUMBER | metric | The total number of conversions from starting a checkout via SKAdNetwork. |
| Conversion Start Checkout Sk Ad Network Total | conversion_start_checkout_sk_ad_network_total | NUMBER | metric | The total conversions from starting a checkout via SKAdNetwork (including all). |
| Conversion Start Checkout Sk Ad Network View | conversion_start_checkout_sk_ad_network_view | NUMBER | metric | The number of views for starting a checkout conversion via SKAdNetwork. |
| Conversion Start Trial | conversion_start_trial | NUMBER | metric | The total number of conversions from starting a trial. |
| Conversion Start Trial Sk Ad Network | conversion_start_trial_sk_ad_network | NUMBER | metric | The total number of conversions from starting a trial via SKAdNetwork. |
| Conversion Start Trial Sk Ad Network Total | conversion_start_trial_sk_ad_network_total | NUMBER | metric | The total conversions from starting a trial via SKAdNetwork (including all). |
| Conversion Start Trial Sk Ad Network View | conversion_start_trial_sk_ad_network_view | NUMBER | metric | The number of views for trial start conversions via SKAdNetwork. |
| Conversion Subscribe | conversion_subscribe | NUMBER | metric | The total number of conversions from subscriptions. |
| Conversion Subscribe Sk Ad Network | conversion_subscribe_sk_ad_network | NUMBER | metric | The total number of conversions from subscriptions via SKAdNetwork. |
| Conversion Subscribe Sk Ad Network Total | conversion_subscribe_sk_ad_network_total | NUMBER | metric | The total conversions from subscriptions via SKAdNetwork (including all). |
| Conversion Subscribe Sk Ad Network View | conversion_subscribe_sk_ad_network_view | NUMBER | metric | The number of views for subscription conversions via SKAdNetwork. |
| Conversion Total Installs Sk Ad Network | conversion_total_installs_sk_ad_network | NUMBER | metric | The total number of installs via SKAdNetwork. |
| Conversion Total Installs Sk Ad Network Total | conversion_total_installs_sk_ad_network_total | NUMBER | metric | The total conversions from installs via SKAdNetwork (including all). |
| Conversion Total Installs Sk Ad Network View | conversion_total_installs_sk_ad_network_view | NUMBER | metric | The number of views for install conversions via SKAdNetwork. |
| Conversion View Content | conversion_view_content | NUMBER | metric | The total number of conversions from viewing content. |
| Conversion View Content Sk Ad Network | conversion_view_content_sk_ad_network | NUMBER | metric | The total number of conversions from viewing content via SKAdNetwork. |
| Conversion View Content Sk Ad Network Total | conversion_view_content_sk_ad_network_total | NUMBER | metric | The total conversions from viewing content via SKAdNetwork (including all). |
| Conversion View Content Sk Ad Network View | conversion_view_content_sk_ad_network_view | NUMBER | metric | The number of views for view content conversions via SKAdNetwork. |
| Conversion Visit | conversion_visit | NUMBER | metric | The total number of conversions from visits. |
| Custom Event 1 | custom_event_1 | NUMBER | metric | Custom event 1 conversion tracking data. |
| Custom Event 1 Sk Ad Network | custom_event_1_sk_ad_network | NUMBER | metric | Custom event 1 conversion tracking data via SKAdNetwork. |
| Custom Event 1 Sk Ad Network Total | custom_event_1_sk_ad_network_total | NUMBER | metric | The total conversions for custom event 1 via SKAdNetwork (including all). |
| Custom Event 1 Sk Ad Network View | custom_event_1_sk_ad_network_view | NUMBER | metric | The number of views for custom event 1 via SKAdNetwork. |
| Custom Event 2 | custom_event_2 | NUMBER | metric | Custom event 2 conversion tracking data. |
| Custom Event 2 Sk Ad Network | custom_event_2_sk_ad_network | NUMBER | metric | Custom event 2 conversion tracking data via SKAdNetwork. |
| Custom Event 2 Sk Ad Network Total | custom_event_2_sk_ad_network_total | NUMBER | metric | The total conversions for custom event 2 via SKAdNetwork (including all). |
| Custom Event 2 Sk Ad Network View | custom_event_2_sk_ad_network_view | NUMBER | metric | The number of views for custom event 2 via SKAdNetwork. |
| Custom Event 3 | custom_event_3 | NUMBER | metric | Custom event 3 conversion tracking data. |
| Custom Event 3 Sk Ad Network | custom_event_3_sk_ad_network | NUMBER | metric | Custom event 3 conversion tracking data via SKAdNetwork. |
| Custom Event 3 Sk Ad Network Total | custom_event_3_sk_ad_network_total | NUMBER | metric | The total conversions for custom event 3 via SKAdNetwork (including all). |
| Custom Event 3 Sk Ad Network View | custom_event_3_sk_ad_network_view | NUMBER | metric | The number of views for custom event 3 via SKAdNetwork. |
| Custom Event 4 | custom_event_4 | NUMBER | metric | Custom event 4 conversion tracking data. |
| Custom Event 4 Sk Ad Network | custom_event_4_sk_ad_network | NUMBER | metric | Custom event 4 conversion tracking data via SKAdNetwork. |
| Custom Event 4 Sk Ad Network Total | custom_event_4_sk_ad_network_total | NUMBER | metric | The total conversions for custom event 4 via SKAdNetwork (including all). |
| Custom Event 4 Sk Ad Network View | custom_event_4_sk_ad_network_view | NUMBER | metric | The number of views for custom event 4 via SKAdNetwork. |
| Custom Event 5 | custom_event_5 | NUMBER | metric | Custom event 5 conversion tracking data. |
| Custom Event 5 Sk Ad Network | custom_event_5_sk_ad_network | NUMBER | metric | Custom event 5 conversion tracking data via SKAdNetwork. |
| Custom Event 5 Sk Ad Network Total | custom_event_5_sk_ad_network_total | NUMBER | metric | The total conversions for custom event 5 via SKAdNetwork (including all). |
| Custom Event 5 Sk Ad Network View | custom_event_5_sk_ad_network_view | NUMBER | metric | The number of views for custom event 5 via SKAdNetwork. |
| Earned Impressions | earned_impressions | NUMBER | metric | The total number of earned impressions generated by the ad. |
| Earned Reach | earned_reach | NUMBER | metric | The total reach of the ad’s earned impressions. |
| Frequency | frequency | NUMBER | metric | The average number of times each user saw the ad. |
| Impressions | impressions | NUMBER | metric | The total number of impressions generated by the ad. |
| Ios Installs | ios_installs | NUMBER | metric | The total number of iOS installs generated by the ad. |
| Native Leads | native_leads | NUMBER | metric | The total number of native leads generated by the ad. |
| Paid Impressions | paid_impressions | NUMBER | metric | The total number of paid impressions generated by the ad. |
| Play Time Millis | play_time_millis | NUMBER | metric | The total play time of the ad in milliseconds. |
| Position Impressions | position_impressions | NUMBER | metric | The total number of impressions for the ad’s position. |
| Position Screen Time Millis | position_screen_time_millis | NUMBER | metric | The average screen time for the ad’s position in milliseconds. |
| Position Swipe Up Percent | position_swipe_up_percent | NUMBER | metric | The percentage of users who swiped up on the ad. |
| Quartile 1 | quartile_1 | NUMBER | metric | The percentage of viewers who reached the first quartile of the ad. |
| Quartile 2 | quartile_2 | NUMBER | metric | The percentage of viewers who reached the second quartile of the ad. |
| Quartile 3 | quartile_3 | NUMBER | metric | The percentage of viewers who reached the third quartile of the ad. |
| Saves | saves | NUMBER | metric | The total number of saves generated by the ad. |
| Screen Time Millis | screen_time_millis | NUMBER | metric | The total screen time for the ad in milliseconds. |
| Shares | shares | NUMBER | metric | The total number of shares generated by the ad. |
| Spend | spend | NUMBER | metric | The total amount spent on the ad. |
| Story Completes | story_completes | NUMBER | metric | The total number of story completions generated by the ad. |
| Story Opens | story_opens | NUMBER | metric | The total number of story opens generated by the ad. |
| Swipe Up Percent | swipe_up_percent | NUMBER | metric | The percentage of users who swiped up on the ad. |
| Swipes | swipes | NUMBER | metric | The total number of swipes generated by the ad. |
| Total Impressions | total_impressions | NUMBER | metric | The total number of impressions generated by the ad across all platforms. |
| Total Installs | total_installs | NUMBER | metric | The total number of installs generated by the ad across all platforms. |
| Total Reach | total_reach | NUMBER | metric | The total reach of the ad across all platforms. |
| Uniques | uniques | NUMBER | metric | The total number of unique users who engaged with the ad. |
| Unknown Sk Ad Network | unknown_sk_ad_network | NUMBER | metric | The total number of unknown conversions via SKAdNetwork. |
| Unknown Sk Ad Network Total | unknown_sk_ad_network_total | NUMBER | metric | The total number of unknown conversions via SKAdNetwork (including all). |
| Unknown Sk Ad Network View | unknown_sk_ad_network_view | NUMBER | metric | The number of views for unknown conversions via SKAdNetwork. |
| Video Views | video_views | NUMBER | metric | The total number of video views generated by the ad. |
| Video Views 15S | video_views_15s | NUMBER | metric | The total number of 15-second video views generated by the ad. |
| Video Views Time Based | video_views_time_based | NUMBER | metric | The total number of video views based on time thresholds. |
| View Completion | view_completion | NUMBER | metric | The total number of video views that reached completion. |
| View Time Millis | view_time_millis | NUMBER | metric | The total view time for the ad in milliseconds. |
| Organization Administrative District Level 1 | organization_administrative_district_level_1 | TEXT | dimension | The administrative district level (e.g., state or province) associated with the organization. |
| Organization Business Type | organization_business_type | TEXT | dimension | The type of business the organization operates (e.g., retail, service). |
| Organization Country | organization_country | TEXT | dimension | The country where the organization is located. |
| Organization Created At | organization_created_at | TEXT | dimension | The date and time the organization was created. |
| Organization Id | organization_id | TEXT | dimension | A unique identifier assigned to the organization. |
| Organization Locality | organization_locality | TEXT | dimension | The locality (e.g., city or town) where the organization is located. |
| Organization Name | organization_name | TEXT | dimension | The name of the organization. |
| Organization Postal Code | organization_postal_code | TEXT | dimension | The postal code associated with the organization’s address. |
| Organization State | organization_state | TEXT | dimension | The state or region where the organization is located. |
| Organization Type | organization_type | TEXT | dimension | The type or classification of the organization (e.g., nonprofit, corporation). |
| Organization Updated At | organization_updated_at | TEXT | dimension | The date and time when the organization’s details were last updated. |
| Pixel Ad Account Id | pixel_ad_account_id | TEXT | dimension | The unique identifier of the ad account associated with the pixel. |
| Pixel Created At | pixel_created_at | TEXT | dimension | The date and time the pixel was created. |
| Pixel Effective Status | pixel_effective_status | TEXT | dimension | The current operational status of the pixel (e.g., active, inactive). |
| Pixel Id | pixel_id | TEXT | dimension | A unique identifier for the pixel. |
| Pixel Name | pixel_name | TEXT | dimension | The name assigned to the pixel for identification. |
| Pixel Pixel Javascript | pixel_pixel_javascript | TEXT | dimension | The JavaScript code used by the pixel for tracking purposes. |
| Pixel Status | pixel_status | TEXT | dimension | The current status of the pixel (e.g., active, inactive). |
| Pixel Updated At | pixel_updated_at | TEXT | dimension | The date and time the pixel was last updated. |
| Field title | Field name | Data type | Attribute type | Description |
| Ad Adgroup Id | ad_adgroup_id | TEXT | dimension | The unique identifier for the ad group associated with the ad. |
| Ad Adgroup Name | ad_adgroup_name | TEXT | dimension | The name of the ad group associated with the ad. |
| Ad Advertiser Id | ad_advertiser_id | TEXT | dimension | The unique identifier of the advertiser managing the ad. |
| Ad App Name | ad_app_name | TEXT | dimension | The name of the app being advertised in the ad. |
| Ad Brand Safety Postbid Partner | ad_brand_safety_postbid_partner | TEXT | dimension | The brand safety partner responsible for post-bid checks on the ad. |
| Ad Branded Content Disabled | ad_branded_content_disabled | BOOLEAN | dimension | Indicates whether branded content is disabled for the ad. |
| Ad Call To Action | ad_call_to_action | TEXT | dimension | The call-to-action used in the ad. |
| Ad Call To Action Id | ad_call_to_action_id | TEXT | dimension | The unique identifier for the call-to-action in the ad. |
| Ad Campaign Id | ad_campaign_id | TEXT | dimension | The unique identifier for the campaign associated with the ad. |
| Ad Campaign Name | ad_campaign_name | TEXT | dimension | The name of the campaign associated with the ad. |
| Ad Card Id | ad_card_id | TEXT | dimension | The unique identifier for the ad card used in the ad. |
| Ad Catalog Id | ad_catalog_id | TEXT | dimension | The unique identifier for the catalog used in the ad. |
| Ad Click Tracking Url | ad_click_tracking_url | TEXT | dimension | The URL used for tracking ad clicks. |
| Ad Create Time | ad_create_time | TEXT | dimension | The date and time the ad was created. |
| Ad Creative Authorized | ad_creative_authorized | BOOLEAN | dimension | Indicates whether the ad creative is authorized. |
| Ad Dark Post Status | ad_dark_post_status | TEXT | dimension | The status of the dark post feature for the ad. |
| Ad Deeplink | ad_deeplink | TEXT | dimension | The deep link URL used in the ad. |
| Ad Deeplink Type | ad_deeplink_type | TEXT | dimension | The type of deep link used in the ad. |
| Ad Display Name | ad_display_name | TEXT | dimension | The display name used in the ad. |
| Ad Dynamic Destination | ad_dynamic_destination | TEXT | dimension | The dynamic destination URL used in the ad. |
| Ad Dynamic Format | ad_dynamic_format | TEXT | dimension | The dynamic format used in the ad. |
| Ad Fallback Type | ad_fallback_type | TEXT | dimension | The type of fallback used in the ad for handling unavailable content. |
| Ad Format | ad_format | TEXT | dimension | The format of the ad (e.g., video, image). |
| Ad Id | ad_id | TEXT | dimension | A unique identifier for the ad. |
| Ad Identity Authorized Bc Id | ad_identity_authorized_bc_id | TEXT | dimension | The authorized branded content identity ID associated with the ad. |
| Ad Identity Id | ad_identity_id | TEXT | dimension | The identity ID used in the ad. |
| Ad Identity Type | ad_identity_type | TEXT | dimension | The type of identity used in the ad. |
| Ad Image Ids | ad_image_ids | TEXT | dimension | The unique identifiers of the images used in the ad. |
| Ad Impression Tracking Url | ad_impression_tracking_url | TEXT | dimension | The URL used for tracking ad impressions. |
| Ad Is Aco | ad_is_aco | BOOLEAN | dimension | Indicates whether the ad is part of an A/B test structure. |
| Ad Is New Structure | ad_is_new_structure | BOOLEAN | dimension | Indicates whether the ad is part of a new structure format. |
| Ad Item Duet Status | ad_item_duet_status | TEXT | dimension | The status of duet options for the ad item. |
| Ad Item Group Ids | ad_item_group_ids | TEXT | dimension | The unique group IDs associated with the ad item. |
| Ad Item Stitch Status | ad_item_stitch_status | TEXT | dimension | Indicates the stitching status of the ad item. |
| Ad Landing Page Url | ad_landing_page_url | TEXT | dimension | The URL of the landing page used in the ad. |
| Ad Landing Page Urls | ad_landing_page_urls | TEXT | dimension | The URLs of multiple landing pages used in the ad. |
| Ad Modify Time | ad_modify_time | TEXT | dimension | The date and time the ad was last modified. |
| Ad Name | ad_name | TEXT | dimension | The name of the ad. |
| Ad Operation Status | ad_operation_status | TEXT | dimension | The current operational status of the ad. |
| Ad Page Id | ad_page_id | TEXT | dimension | The unique identifier for the page associated with the ad. |
| Ad Playable Url | ad_playable_url | TEXT | dimension | The URL for playable content in the ad. |
| Ad Product Set Id | ad_product_set_id | TEXT | dimension | The product set ID used in the ad. |
| Ad Product Specific Type | ad_product_specific_type | TEXT | dimension | The specific type of product featured in the ad. |
| Ad Profile Image Url | ad_profile_image_url | TEXT | dimension | The URL of the profile image used in the ad. |
| Ad Promotional Music Disabled | ad_promotional_music_disabled | BOOLEAN | dimension | Indicates whether promotional music is disabled for the ad. |
| Ad Secondary Status | ad_secondary_status | TEXT | dimension | The secondary status of the ad (e.g., paused, active). |
| Ad Shopping Ads Deeplink Type | ad_shopping_ads__deeplink_type | TEXT | dimension | The deeplink type used in shopping ads within the ad. |
| Ad Shopping Ads Fallback Type | ad_shopping_ads_fallback_type | TEXT | dimension | The fallback type used in shopping ads within the ad. |
| Ad Shopping Ads Video Package Id | ad_shopping_ads_video_package_id | TEXT | dimension | The unique identifier for the video package used in shopping ads within the ad. |
| Ad Sku Ids | ad_sku_ids | TEXT | dimension | The unique identifiers for SKUs used in the ad. |
| Ad Text | ad_text | TEXT | dimension | The text content used in the ad. |
| Ad Texts | ad_texts | TEXT | dimension | The various versions of text used in the ad. |
| Ad Tiktok Item Id | ad_tiktok_item_id | TEXT | dimension | The unique identifier for the TikTok item associated with the ad. |
| Ad Vast Moat Enabled | ad_vast_moat_enabled | BOOLEAN | dimension | Indicates whether VAST or MOAT metrics are enabled for the ad. |
| Ad Vertical Video Strategy | ad_vertical_video_strategy | TEXT | dimension | The vertical video strategy applied to the ad. |
| Ad Video Id | ad_video_id | TEXT | dimension | The unique identifier for the video used in the ad. |
| Ad Account Address | ad_account_address | TEXT | dimension | The address associated with the ad account. |
| Ad Account Balance | ad_account_balance | NUMBER | dimension | The balance of the ad account. |
| Ad Account Cellphone Number | ad_account_cellphone_number | TEXT | dimension | The cellphone number associated with the ad account. |
| Ad Account Company | ad_account_company | TEXT | dimension | The company associated with the ad account. |
| Ad Account Contacter | ad_account_contacter | TEXT | dimension | The contact person associated with the ad account. |
| Ad Account Country | ad_account_country | TEXT | dimension | The country of the ad account. |
| Ad Account Create Time | ad_account_create_time | TEXT | dimension | The date and time the ad account was created. |
| Ad Account Currency | ad_account_currency | TEXT | dimension | The currency used by the ad account. |
| Ad Account Description | ad_account_description | TEXT | dimension | The description of the ad account. |
| Ad Account Display Timezone | ad_account_display_timezone | TEXT | dimension | The display timezone of the ad account. |
| Ad Account Email | ad_account_email | TEXT | dimension | The email address associated with the ad account. |
| Ad Account Advertiser Id | ad_account_id | TEXT | dimension | The unique identifier of the advertiser for the ad account. |
| Ad Account Industry | ad_account_industry | TEXT | dimension | The industry category of the ad account. |
| Ad Account Language | ad_account_language | TEXT | dimension | The language settings of the ad account. |
| Ad Account License No | ad_account_license_no | TEXT | dimension | The license number associated with the ad account. |
| Ad Account License Url | ad_account_license_url | TEXT | dimension | The URL of the license associated with the ad account. |
| Ad Account Name | ad_account_name | TEXT | dimension | The name of the ad account. |
| Ad Account Owner Bc Id | ad_account_owner_bc_id | TEXT | dimension | The business contact ID of the owner of the ad account. |
| Ad Account Rejection Reason | ad_account_rejection_reason | TEXT | dimension | The reason for rejection if the ad account was rejected. |
| Ad Account Role | ad_account_role | TEXT | dimension | The role assigned to the ad account (e.g., admin, viewer). |
| Ad Account Status | ad_account_status | TEXT | dimension | The status of the ad account. |
| Ad Account Telephone Number | ad_account_telephone_number | TEXT | dimension | The telephone number associated with the ad account. |
| Ad Account Timezone | ad_account_timezone | TEXT | dimension | The timezone of the ad account. |
| Ad Group Advertiser Id | ad_group_advertiser_id | TEXT | dimension | The unique identifier of the advertiser managing the ad group. |
| Ad Group Age Groups | ad_group_age_groups | TEXT | dimension | The age groups targeted by the ad group. |
| Ad Group App Download Url | ad_group_app_download_url | TEXT | dimension | The download URL for the app in the ad group. |
| Ad Group App Id | ad_group_app_id | TEXT | dimension | The unique identifier for the app associated with the ad group. |
| Ad Group App Profile Page State | ad_group_app_profile_page_state | TEXT | dimension | The profile page state of the app in the ad group. |
| Ad Group Audience Ids | ad_group_audience_ids | TEXT | dimension | The audience IDs targeted by the ad group. |
| Ad Group Audience Type | ad_group_audience_type | TEXT | dimension | The audience type targeted by the ad group. |
| Ad Group Auto Targeting Enabled | ad_group_auto_targeting_enabled | BOOLEAN | dimension | Indicates whether auto-targeting is enabled for the ad group. |
| Ad Group Bid Display Mode | ad_group_bid_display_mode | TEXT | dimension | The display mode for bids in the ad group. |
| Ad Group Bid Price | ad_group_bid_price | NUMBER | dimension | The bid price set for the ad group. |
| Ad Group Bid Type | ad_group_bid_type | TEXT | dimension | The type of bid used by the ad group. |
| Ad Group Billing Event | ad_group_billing_event | TEXT | dimension | The billing event for the ad group (e.g., impressions, clicks). |
| Ad Group Blocked Pangle App Ids | ad_group_blocked_pangle_app_ids | TEXT | dimension | The blocked Pangle app IDs in the ad group. |
| Ad Group Brand Safety Partner | ad_group_brand_safety_partner | TEXT | dimension | The brand safety partner assigned to the ad group. |
| Ad Group Brand Safety Type | ad_group_brand_safety_type | TEXT | dimension | The type of brand safety checks used by the ad group. |
| Ad Group Budget | ad_group_budget | NUMBER | dimension | The budget allocated for the ad group. |
| Ad Group Budget Mode | ad_group_budget_mode | TEXT | dimension | The budget mode of the ad group (e.g., daily, lifetime). |
| Ad Group Campaign Id | ad_group_campaign_id | TEXT | dimension | The unique identifier for the campaign associated with the ad group. |
| Ad Group Carrier Ids | ad_group_carrier_ids | TEXT | dimension | The carrier IDs targeted by the ad group. |
| Ad Group Catalog Authorized Bc Id | ad_group_catalog_authorized_bc_id | TEXT | dimension | The catalog business contact ID authorized for the ad group. |
| Ad Group Catalog Id | ad_group_catalog_id | TEXT | dimension | The unique identifier for the catalog associated with the ad group. |
| Ad Group Comment Disabled | ad_group_comment_disabled | BOOLEAN | dimension | Indicates whether comments are disabled for the ad group. |
| Ad Group Conversion Bid Price | ad_group_conversion_bid_price | NUMBER | dimension | The bid price for conversions in the ad group. |
| Ad Group Conversion Window (Deprecated) | ad_group_conversion_window (deprecated) | TEXT | dimension | The conversion window (deprecated) for the ad group. |
| Ad Group Cpv Video Duration | ad_group_cpv_video_duration | TEXT | dimension | The cost-per-view (CPV) for video ads in the ad group. |
| Ad Group Creative Material Mode | ad_group_creative_material_mode | TEXT | dimension | The creative material mode for the ad group. |
| Ad Group Dayparting | ad_group_dayparting | TEXT | dimension | The dayparting settings for the ad group. |
| Ad Group Deep Bid Type | ad_group_deep_bid_type | TEXT | dimension | The deep bid type used in the ad group. |
| Ad Group Deep Cpa Bid | ad_group_deep_cpa_bid | NUMBER | dimension | The deep cost-per-action (CPA) bid for the ad group. |
| Ad Group Device Model Ids | ad_group_device_model_ids | TEXT | dimension | The device model IDs targeted by the ad group. |
| Ad Group Device Price Ranges | ad_group_device_price_ranges | TEXT | dimension | The price ranges for devices targeted by the ad group. |
| Ad Group Excluded Audience Ids | ad_group_excluded_audience_ids | TEXT | dimension | The excluded audience IDs in the ad group. |
| Ad Group Excluded Pangle Audience Package Ids | ad_group_excluded_pangle_audience_package_ids | TEXT | dimension | The excluded Pangle audience package IDs in the ad group. |
| Ad Group Frequency | ad_group_frequency | NUMBER | dimension | The frequency cap for the ad group. |
| Ad Group Frequency Schedule | ad_group_frequency_schedule | NUMBER | dimension | The frequency schedule for the ad group. |
| Ad Group Gender | ad_group_gender | TEXT | dimension | The gender of the audience targeted by the ad group. |
| Ad Group Household Income | ad_group_household_income | TEXT | dimension | The household income levels targeted by the ad group. |
| Ad Group Id | ad_group_id | TEXT | dimension | The unique identifier for the ad group. |
| Ad Group Identity Authorized Bc Id | ad_group_identity_authorized_bc_id | TEXT | dimension | The business contact ID authorized for the identity of the ad group. |
| Ad Group Identity Id | ad_group_identity_id | TEXT | dimension | The identity ID used in the ad group. |
| Ad Group Identity Type | ad_group_identity_type | TEXT | dimension | The type of identity used in the ad group. |
| Ad Group Included Pangle Audience Package Ids | ad_group_included_pangle_audience_package_ids | TEXT | dimension | The included Pangle audience package IDs in the ad group. |
| Ad Group Interest Category Ids | ad_group_interest_category_ids | TEXT | dimension | The interest category IDs targeted by the ad group. |
| Ad Group Interest Keyword Ids | ad_group_interest_keyword_ids | TEXT | dimension | The interest keywords targeted by the ad group. |
| Ad Group Inventory Filter Enabled | ad_group_inventory_filter_enabled | BOOLEAN | dimension | Indicates whether the inventory filter is enabled for the ad group. |
| Ad Group Ios14 Quota Type | ad_group_ios14_quota_type | TEXT | dimension | The quota type for iOS 14 targeting in the ad group. |
| Ad Group Ios14 Targeting | ad_group_ios14_targeting | TEXT | dimension | The targeting options for iOS 14 in the ad group. |
| Ad Group Is Hfss | ad_group_is_hfss | BOOLEAN | dimension | Indicates whether the ad group is part of an HFSS campaign. |
| Ad Group Is New Structure | ad_group_is_new_structure | BOOLEAN | dimension | Indicates whether the ad group is part of a new structure format. |
| Ad Group Languages | ad_group_languages | TEXT | dimension | The languages targeted by the ad group. |
| Ad Group Location Ids | ad_group_location_ids | TEXT | dimension | The location IDs targeted by the ad group. |
| Ad Group Min Android Version | ad_group_min_android_version | TEXT | dimension | The minimum Android version required for the ad group. |
| Ad Group Min Ios Version | ad_group_min_ios_version | TEXT | dimension | The minimum iOS version required for the ad group. |
| Ad Group Name | ad_group_name | TEXT | dimension | The name of the ad group. |
| Ad Group Network Types | ad_group_network_types | TEXT | dimension | The network types targeted by the ad group. |
| Ad Group Next Day Retention | ad_group_next_day_retention | NUMBER | dimension | The next-day retention metrics for the ad group. |
| Ad Group Operating Systems | ad_group_operating_systems | TEXT | dimension | The operating systems targeted by the ad group. |
| Ad Group Operation Status | ad_group_operation_status | TEXT | dimension | The operational status of the ad group. |
| Ad Group Optimization Event | ad_group_optimization_event | TEXT | dimension | The optimization event targeted by the ad group. |
| Ad Group Optimization Goal | ad_group_optimization_goal | TEXT | dimension | The optimization goal for the ad group. |
| Ad Group Pacing | ad_group_pacing | TEXT | dimension | The pacing strategy for the ad group. |
| Ad Group Pixel Id | ad_group_pixel_id | TEXT | dimension | The unique identifier for the pixel associated with the ad group. |
| Ad Group Placement Type | ad_group_placement_type | TEXT | dimension | The placement type used by the ad group. |
| Ad Group Placements | ad_group_placements | TEXT | dimension | The specific placements targeted by the ad group. |
| Ad Group Product Set Id | ad_group_product_set_id | TEXT | dimension | The product set ID used in the ad group. |
| Ad Group Product Source | ad_group_product_source | TEXT | dimension | The source of the product used in the ad group. |
| Ad Group Promotion Type | ad_group_promotion_type | TEXT | dimension | The promotion type used in the ad group. |
| Ad Group Promotion Website Type | ad_group_promotion_website_type | TEXT | dimension | The promotion website type used in the ad group. |
| Ad Group Purchased Impression | ad_group_purchased_impression | NUMBER | dimension | The number of purchased impressions for the ad group. |
| Ad Group Purchased Reach | ad_group_purchased_reach | NUMBER | dimension | The reach purchased for the ad group. |
| Ad Group Rf Estimated Cpr | ad_group_rf_estimated_cpr | NUMBER | dimension | The estimated cost-per-reach (CPR) for reach and frequency campaigns in the ad group. |
| Ad Group Rf Estimated Frequency | ad_group_rf_estimated_frequency | NUMBER | dimension | The estimated frequency for reach and frequency campaigns in the ad group. |
| Ad Group Rf Purchased Type | ad_group_rf_purchased_type | TEXT | dimension | The type of reach and frequency purchase in the ad group. |
| Ad Group Roas Bid | ad_group_roas_bid | NUMBER | dimension | The return-on-ad-spend (ROAS) bid for the ad group. |
| Ad Group Schedule End Time | ad_group_schedule_end_time | TEXT | dimension | The scheduled end time for the ad group. |
| Ad Group Schedule Start Time | ad_group_schedule_start_time | TEXT | dimension | The scheduled start time for the ad group. |
| Ad Group Schedule Type | ad_group_schedule_type | TEXT | dimension | The type of schedule used by the ad group. |
| Ad Group Scheduled Budget | ad_group_scheduled_budget | NUMBER | dimension | The scheduled budget for the ad group. |
| Ad Group Secondary Optimization Event | ad_group_secondary_optimization_event | TEXT | dimension | The secondary optimization event for the ad group. |
| Ad Group Secondary Status | ad_group_secondary_status | TEXT | dimension | The secondary status of the ad group. |
| Ad Group Share Disabled | ad_group_share_disabled | BOOLEAN | dimension | Indicates whether sharing is disabled for the ad group. |
| Ad Group Shopping Ads Retargeting Type | ad_group_shopping_ads_retargeting_type | TEXT | dimension | The retargeting type used in shopping ads for the ad group. |
| Ad Group Shopping Ads Type | ad_group_shopping_ads_type | TEXT | dimension | The type of shopping ads used in the ad group. |
| Ad Group Skip Learning Phase | ad_group_skip_learning_phase | BOOLEAN | dimension | Indicates whether the ad group has skipped the learning phase. |
| Ad Group Statistic Type | ad_group_statistic_type | TEXT | dimension | The type of statistics used by the ad group. |
| Ad Group Store Authorized Bc Id | ad_group_store_authorized_bc_id | TEXT | dimension | The business contact ID authorized for the store in the ad group. |
| Ad Group Store Id | ad_group_store_id | TEXT | dimension | The store ID used in the ad group. |
| Ad Group Video Download Disabled | ad_group_video_download_disabled | BOOLEAN | dimension | Indicates whether video downloads are disabled for the ad group. |
| Campaign Advertiser Id | campaign_advertiser_id | TEXT | dimension | The unique identifier of the advertiser managing the campaign. |
| Campaign App Profile Page State | campaign_app_profile_page_state | TEXT | dimension | The profile page state of the app in the campaign. |
| Campaign Bid Type | campaign_bid_type | NUMBER | dimension | The type of bid used by the campaign. |
| Campaign Budget | campaign_budget | NUMBER | dimension | The budget allocated for the campaign. |
| Campaign Budget Mode | campaign_budget_mode | TEXT | dimension | The budget mode of the campaign (e.g., daily, lifetime). |
| Campaign Budget Optimize On | campaign_budget_optimize_on | BOOLEAN | dimension | Indicates whether the campaign is set to optimize based on budget. |
| Campaign Create Time | campaign_create_time | TEXT | dimension | The date and time the campaign was created. |
| Campaign Deep Bid Type | campaign_deep_bid_type | TEXT | dimension | The deep bid type used in the campaign. |
| Campaign Id | campaign_id | TEXT | dimension | The unique identifier for the campaign. |
| Campaign Is New Structure | campaign_is_new_structure | BOOLEAN | dimension | Indicates whether the campaign is part of a new structure format. |
| Campaign Modify Time | campaign_modify_time | TEXT | dimension | The date and time the campaign was last modified. |
| Campaign Name | campaign_name | TEXT | dimension | The name of the campaign. |
| Campaign Objective | campaign_objective | TEXT | dimension | The primary objective of the campaign |
| Campaign Objective Type | campaign_objective_type | TEXT | dimension | The type of campaign objective (e.g., conversions, brand awareness). |
| Campaign Operation Status | campaign_operation_status | TEXT | dimension | The current operational status of the campaign (e.g., active, paused). |
| Campaign Optimization Goalcondtional | campaign_optimization_goalCondtional | TEXT | dimension | The optimization goal used conditionally for the campaign. |
| Campaign Roas Bid | campaign_roas_bid | NUMBER | dimension | The return-on-ad-spend (ROAS) bid for the campaign. |
| Campaign Secondary Status | campaign_secondary_status | TEXT | dimension | The secondary status of the campaign (e.g., paused, active). |
| Campaign Special Industries | campaign_special_industries | TEXT | dimension | The industries targeted by the campaign (e.g., finance, retail). |
| Campaign Type | campaign_type | TEXT | dimension | The type of campaign (e.g., lead generation, shopping). |
| Date | date | YEAR_MONTH_DAY | dimension | The specific date associated with the data entry or event. |
| Day of Month | day_of_month | DAY | dimension | The numeric day of the month (1-31). |
| Day of Week | day_of_week | DAY_OF_WEEK | dimension | The day of the week (e.g., Monday, Tuesday). |
| Month | month | MONTH | dimension | The month associated with the event. |
| Year | year | YEAR | dimension | The year associated with the event. |
| Year & Month | year_month | YEAR_MONTH | dimension | A combined value representing the year and month for data grouping. |
| Year & Quarter | year_quarter | YEAR_QUARTER | dimension | A combined value representing the year and quarter for data grouping. |
| Year & Week | year_week | YEAR_WEEK | dimension | A combined value representing the year and week for data grouping. |
| Achieve Level | achieve_level | NUMBER | metric | The achieved level based on a specific action or event. |
| Achieve Level Rate | achieve_level_rate | NUMBER | metric | The rate of achieving a certain level. |
| Cost Per Achieve Level | cost_per_achieve_level | NUMBER | metric | The cost associated with achieving a certain level. |
| Cost Per Total Achieve Level | cost_per_total_achieve_level | NUMBER | metric | The cost per achieving the total level. |
| Total Achieve Level | total_achieve_level | NUMBER | metric | The total number of achieved levels. |
| Total Achieve Level Value | total_achieve_level_value | NUMBER | metric | The total value associated with the achieved levels. |
| Value Per Total Achieve Level | value_per_total_achieve_level | NUMBER | metric | The value per achieving the total level. |
| Add Billing | add_billing | NUMBER | metric | The total number of billing additions in the campaign. |
| Add Billing Rate | add_billing_rate | NUMBER | metric | The rate of billing additions in the campaign. |
| Add Payment Info | add_payment_info | NUMBER | metric | The total number of added payment information entries. |
| Add Payment Info Rate | add_payment_info_rate | NUMBER | metric | The rate of adding payment information entries. |
| Cost Per Add Billing | cost_per_add_billing | NUMBER | metric | The cost associated with adding billing information. |
| Cost Per Add Payment Info | cost_per_add_payment_info | NUMBER | metric | The cost associated with adding payment information entries. |
| Cost Total Add Payment Info | cost_total_add_payment_info | NUMBER | metric | The total cost for adding payment information. |
| Total Add Billing Value | total_add_billing_value | NUMBER | metric | The total value of billing additions. |
| Total Add Payment Info | total_add_payment_info | NUMBER | metric | The total number of added payment information entries. |
| Value Per Add Billing | value_per_add_billing | NUMBER | metric | The value per added billing entry. |
| App Event Add To Cart | app_event_add_to_cart | NUMBER | metric | The total number of app events for adding to cart. |
| App Event Add To Cart Rate | app_event_add_to_cart_rate | NUMBER | metric | The rate of app events for adding to cart. |
| Cost Per App Event Add To Cart | cost_per_app_event_add_to_cart | NUMBER | metric | The cost associated with app events for adding to cart. |
| Cost Per Total App Event Add To Cart | cost_per_total_app_event_add_to_cart | NUMBER | metric | The cost per total app events for adding to cart. |
| Cost Per Web Event Add To Cart | cost_per_web_event_add_to_cart | NUMBER | metric | The cost per web event for adding to cart. |
| Total App Event Add To Cart | total_app_event_add_to_cart | NUMBER | metric | The total number of app events for adding to cart. |
| Total App Event Add To Cart Value | total_app_event_add_to_cart_value | NUMBER | metric | The total value of app events for adding to cart. |
| Total Web Event Add To Cart Value | total_web_event_add_to_cart_value | NUMBER | metric | The total value of web events for adding to cart. |
| Value Per Total App Event Add To Cart | value_per_total_app_event_add_to_cart | NUMBER | metric | The value per total app events for adding to cart. |
| Value Per Web Event Add To Cart | value_per_web_event_add_to_cart | NUMBER | metric | The value per web event for adding to cart. |
| Web Event Add To Cart | web_event_add_to_cart | NUMBER | metric | The total number of web events for adding to cart. |
| Web Event Add To Cart Rate | web_event_add_to_cart_rate | NUMBER | metric | The rate of web events for adding to cart. |
| Add To Wishlist | add_to_wishlist | NUMBER | metric | The total number of add-to-wishlist events. |
| Add To Wishlist Rate | add_to_wishlist_rate | NUMBER | metric | The rate of add-to-wishlist events. |
| Cost Per Add To Wishlist | cost_per_add_to_wishlist | NUMBER | metric | The cost associated with adding to the wishlist. |
| Cost Per On Web Add To Wishlist | cost_per_on_web_add_to_wishlist | NUMBER | metric | The cost per add-to-wishlist event on the web. |
| Cost Per Total Add To Wishlist | cost_per_total_add_to_wishlist | NUMBER | metric | The cost per total add-to-wishlist events. |
| On Web Add To Wishlist | on_web_add_to_wishlist | NUMBER | metric | The total number of add-to-wishlist events on the web. |
| On Web Add To Wishlist Per Click | on_web_add_to_wishlist_per_click | NUMBER | metric | The per-click cost for add-to-wishlist events on the web. |
| Total Add To Wishlist | total_add_to_wishlist | NUMBER | metric | The total number of add-to-wishlist events. |
| Total Add To Wishlist Value | total_add_to_wishlist_value | NUMBER | metric | The total value of add-to-wishlist events. |
| Total On Web Add To Wishlist Value | total_on_web_add_to_wishlist_value | NUMBER | metric | The total value of add-to-wishlist events on the web. |
| Value Per On Web Add To Wishlist | value_per_on_web_add_to_wishlist | NUMBER | metric | The value per web add-to-wishlist event. |
| Value Per Total Add To Wishlist | value_per_total_add_to_wishlist | NUMBER | metric | The value per total add-to-wishlist event. |
| App Install | app_install | NUMBER | metric | The total number of app installs. |
| Cost Per App Install | cost_per_app_install | NUMBER | metric | The cost per app install. |
| Metric Attribute Ad Name | metric_attribute_ad_name | TEXT | dimension | The name attribute of the ad in the metric. |
| Metric Attribute Ad Text | metric_attribute_ad_text | TEXT | dimension | The text attribute of the ad in the metric. |
| Metric Attribute Adgroup Id | metric_attribute_adgroup_id | TEXT | dimension | The unique identifier for the ad group in the metric. |
| Metric Attribute Adgroup Name | metric_attribute_adgroup_name | TEXT | dimension | The name of the ad group in the metric. |
| Metric Attribute Campaign Id | metric_attribute_campaign_id | TEXT | dimension | The unique identifier for the campaign in the metric. |
| Dpa Target Audience Type | metric_attribute_dpa_target_audience_type | TEXT | dimension | The target audience type for dynamic product ads (DPA). |
| Mobile App Id | metric_attribute_mobile_app_id | TEXT | dimension | The unique identifier for the mobile app. |
| Objective Type | metric_attribute_objective_type | TEXT | dimension | The type of objective (e.g., app installs, conversions). |
| Placement Type | metric_attribute_placement_type | TEXT | dimension | The type of placement used for the ad. |
| Promotion Type | metric_attribute_promotion_type | TEXT | dimension | The type of promotion used in the campaign. |
| TT App Id | metric_attribute_tt_app_id | TEXT | dimension | The unique identifier for the TikTok app associated with the campaign. |
| TT App Name | metric_attribute_tt_app_name | TEXT | dimension | The name of the TikTok app associated with the campaign. |
| Cost Per Cta Conversion | cost_per_cta_conversion | NUMBER | metric | The cost associated with a call-to-action (CTA) conversion. |
| Cost Per Cta Purchase | cost_per_cta_purchase | NUMBER | metric | The cost associated with a CTA purchase. |
| Cost Per Cta Registration | cost_per_cta_registration | NUMBER | metric | The cost associated with a CTA registration. |
| Cost Per Vta Conversion | cost_per_vta_conversion | NUMBER | metric | The cost associated with a view-through-action (VTA) conversion. |
| Cost Per Vta Purchase | cost_per_vta_purchase | NUMBER | metric | The cost associated with a VTA purchase. |
| Cost Per Vta Registration | cost_per_vta_registration | NUMBER | metric | The cost associated with a VTA registration. |
| Cta App Install | cta_app_install | NUMBER | metric | The total number of CTA app installs. |
| Cta Conversion | cta_conversion | NUMBER | metric | The total number of CTA conversions. |
| Cta Purchase | cta_purchase | NUMBER | metric | The total number of CTA purchases. |
| Cta Registration | cta_registration | NUMBER | metric | The total number of CTA registrations. |
| Vta App Install | vta_app_install | NUMBER | metric | The total number of VTA app installs. |
| Vta Conversion | vta_conversion | NUMBER | metric | The total number of VTA conversions. |
| Vta Purchase | vta_purchase | NUMBER | metric | The total number of VTA purchases. |
| Vta Registration | vta_registration | NUMBER | metric | The total number of VTA registrations. |
| Cash Spend | cash_spend | NUMBER | metric | The total cash spend for the campaign. |
| Clicks | clicks | NUMBER | metric | The total number of clicks generated by the campaign. |
| Conversion | conversion | NUMBER | metric | The total number of conversions generated by the campaign. |
| Conversion Rate | conversion_rate | NUMBER | metric | The conversion rate achieved in the campaign. |
| Cost Per 1000 Reached | cost_per_1000_reached | NUMBER | metric | The cost per 1,000 reached users. |
| Cost Per Conversion | cost_per_conversion | NUMBER | metric | The cost per conversion in the campaign. |
| Cost Per Result | cost_per_result | NUMBER | metric | The cost per result achieved in the campaign. |
| Cost Per Secondary Goal Result | cost_per_secondary_goal_result | NUMBER | metric | The cost per secondary goal result in the campaign. |
| Cpc | cpc | NUMBER | metric | The cost per click (CPC) in the campaign. |
| Cpm | cpm | NUMBER | metric | The cost per 1,000 impressions (CPM) in the campaign. |
| Ctr | ctr | NUMBER | metric | The click-through rate (CTR) for the campaign. |
| Currency | currency | NUMBER | metric | The currency used for the campaign’s budget. |
| Frequency | frequency | NUMBER | metric | The frequency with which users were exposed to the ad. |
| Impressions | impressions | NUMBER | metric | The total number of impressions generated by the campaign. |
| Reach | reach | NUMBER | metric | The total number of users reached by the campaign. |
| Real Time Conversion | real_time_conversion | NUMBER | metric | The total number of real-time conversions. |
| Real Time Conversion Rate | real_time_conversion_rate | NUMBER | metric | The real-time conversion rate in the campaign. |
| Real Time Cost Per Conversion | real_time_cost_per_conversion | NUMBER | metric | The cost per real-time conversion in the campaign. |
| Real Time Cost Per Result | real_time_cost_per_result | NUMBER | metric | The cost per real-time result in the campaign. |
| Real Time Result | real_time_result | NUMBER | metric | The total real-time results achieved in the campaign. |
| Real Time Result Rate | real_time_result_rate | NUMBER | metric | The real-time result rate in the campaign. |
| Result | result | NUMBER | metric | The total number of results achieved in the campaign. |
| Result Rate | result_rate | NUMBER | metric | The result rate achieved in the campaign. |
| Secondary Goal Result | secondary_goal_result | NUMBER | metric | The total number of secondary goal results achieved in the campaign. |
| Secondary Goal Result Rate | secondary_goal_result_rate | NUMBER | metric | The rate of secondary goal results in the campaign. |
| Spend | spend | NUMBER | metric | The total spend in the campaign. |
| Voucher Spend | voucher_spend | NUMBER | metric | The total voucher spend in the campaign. |
| Checkout | checkout | NUMBER | metric | The total number of checkouts generated by the campaign. |
| Checkout Rate | checkout_rate | NUMBER | metric | The checkout rate in the campaign. |
| Cost Per Checkout | cost_per_checkout | NUMBER | metric | The cost per checkout in the campaign. |
| Cost Per Total Checkout | cost_per_total_checkout | NUMBER | metric | The cost per total checkout in the campaign. |
| Total Checkout | total_checkout | NUMBER | metric | The total number of checkouts generated. |
| Total Checkout Value | total_checkout_value | NUMBER | metric | The total value of checkouts generated. |
| Value Per Checkout | value_per_checkout | NUMBER | metric | The value per checkout. |
| Button Click | button_click | NUMBER | metric | The total number of button clicks generated by the campaign. |
| Button Click Rate | button_click_rate | NUMBER | metric | The rate of button clicks relative to total impressions or interactions. |
| Cost Per Button Click | cost_per_button_click | NUMBER | metric | The cost associated with each button click. |
| Total Button Click Value | total_button_click_value | NUMBER | metric | The total value generated from button clicks. |
| Value Per Button Click | value_per_button_click | NUMBER | metric | The value per button click. |
| Complete Payment | complete_payment | NUMBER | metric | The total number of complete payments made. |
| Complete Payment Rate | complete_payment_rate | NUMBER | metric | The rate of complete payments relative to total interactions. |
| Cost Per Complete Payment | cost_per_complete_payment | NUMBER | metric | The cost associated with each complete payment. |
| Total Complete Payment Rate | total_complete_payment_rate | NUMBER | metric | The total rate of complete payments. |
| Value Per Complete Payment | value_per_complete_payment | NUMBER | metric | The value generated from each complete payment. |
| Complete Payment Roas | complete_payment_roas | NUMBER | metric | The return on ad spend (ROAS) for complete payments. |
| Cost Per User Registration | cost_per_user_registration | NUMBER | metric | The cost associated with each user registration. |
| Total User Registration Value | total_user_registration_value | NUMBER | metric | The total value generated from user registrations. |
| User Registration | user_registration | NUMBER | metric | The total number of user registrations. |
| User Registration Rate | user_registration_rate | NUMBER | metric | The rate of user registrations relative to total interactions. |
| Value Per User Registration | value_per_user_registration | NUMBER | metric | The value generated from each user registration. |
| Complete Tutorial | complete_tutorial | NUMBER | metric | The total number of completed tutorials. |
| Complete Tutorial Rate | complete_tutorial_rate | NUMBER | metric | The rate of completed tutorials relative to total interactions. |
| Cost Per Complete Tutorial | cost_per_complete_tutorial | NUMBER | metric | The cost associated with each completed tutorial. |
| Cost Per Total Complete Tutorial | cost_per_total_complete_tutorial | NUMBER | metric | The cost associated with the total number of completed tutorials. |
| Total Complete Tutorial | total_complete_tutorial | NUMBER | metric | The total number of completed tutorials. |
| Total Complete Tutorial Value | total_complete_tutorial_value | NUMBER | metric | The total value generated from completed tutorials. |
| Value Per Total Complete Tutorial | value_per_total_complete_tutorial | NUMBER | metric | The value generated from the total number of completed tutorials. |
| Cost Per Online Consult | cost_per_online_consult | NUMBER | metric | The cost associated with each online consultation. |
| Online Consult | online_consult | NUMBER | metric | The total number of online consultations. |
| Online Consult Rate | online_consult_rate | NUMBER | metric | The rate of online consultations relative to total interactions. |
| Total Online Consult Value | total_online_consult_value | NUMBER | metric | The total value generated from online consultations. |
| Value Per Online Consult | value_per_online_consult | NUMBER | metric | The value generated from each online consultation. |
| Cost Per Create Group | cost_per_create_group | NUMBER | metric | The cost associated with each group creation. |
| Cost Per Total Create Group | cost_per_total_create_group | NUMBER | metric | The cost associated with the total number of group creations. |
| Create Group | create_group | NUMBER | metric | The total number of groups created. |
| Create Group Rate | create_group_rate | NUMBER | metric | The rate of group creation relative to total interactions. |
| Total Create Group | total_create_group | NUMBER | metric | The total number of groups created. |
| Total Create Group Value | total_create_group_value | NUMBER | metric | The total value generated from group creation. |
| Value Per Total Create Group | value_per_total_create_group | NUMBER | metric | The value generated from the total number of group creations. |
| Cost Per Create Gamerole | cost_per_create_gamerole | NUMBER | metric | The cost associated with each creation of a gamerole. |
| Cost Per Total Create Gamerole | cost_per_total_create_gamerole | NUMBER | metric | The cost associated with the total number of gameroles created. |
| Create Gamerole | create_gamerole | NUMBER | metric | The total number of gameroles created. |
| Create Gamerole Rate | create_gamerole_rate | NUMBER | metric | The rate of gamerole creation relative to total interactions. |
| Total Create Gamerole | total_create_gamerole | NUMBER | metric | The total number of gameroles created. |
| Total Create Gamerole Value | total_create_gamerole_value | NUMBER | metric | The total value generated from gamerole creation. |
| Value Per Total Create Gamerole | value_per_total_create_gamerole | NUMBER | metric | The value generated from the total number of gameroles created. |
| Cost Per Next Day Open | cost_per_next_day_open | NUMBER | metric | The cost associated with each next-day open. |
| Cost Per Total Next Day Open | cost_per_total_next_day_open | NUMBER | metric | The cost associated with the total number of next-day opens. |
| Next Day Open | next_day_open | NUMBER | metric | The total number of next-day opens. |
| Next Day Open Rate | next_day_open_rate | NUMBER | metric | The rate of next-day opens relative to total interactions. |
| Total Next Day Open | total_next_day_open | NUMBER | metric | The total number of next-day opens. |
| Audience Network | ac | TEXT | dimension | The advertising network used to display the ads. |
| Country Code | country_code | TEXT | dimension | The country code where the ad is being served. |
| Age | age | TEXT | dimension | The age of the target audience. |
| Gender | gender | TEXT | dimension | The gender of the target audience. |
| Interest Category | interest_category | TEXT | dimension | The interest categories of the target audience. |
| Language | language | TEXT | dimension | The language of the target audience. |
| Placement | placement | TEXT | dimension | The type of placement used for the ad. |
| Platform | platform | TEXT | dimension | The platform used to display the ad (e.g., mobile, desktop). |
| Cost Per Download Start | cost_per_download_start | NUMBER | metric | The cost associated with each download start. |
| Download Start | download_start | NUMBER | metric | The total number of download starts. |
| Download Start Rate | download_start_rate | NUMBER | metric | The rate of download starts relative to total interactions. |
| Total Download Start Value | total_download_start_value | NUMBER | metric | The total value generated from download starts. |
| Value Per Download Start | value_per_download_start | NUMBER | metric | The value generated from each download start. |
| Clicks On Music Disc | clicks_on_music_disc | NUMBER | metric | The total number of clicks on music discs. |
| Comments | comments | NUMBER | metric | The total number of comments generated by the ad. |
| Follows | follows | NUMBER | metric | The total number of follows generated by the ad. |
| Likes | likes | NUMBER | metric | The total number of likes generated by the ad. |
| Profile Visits | profile_visits | NUMBER | metric | The total number of profile visits generated by the ad. |
| Profile Visits Rate | profile_visits_rate | NUMBER | metric | The rate of profile visits relative to total impressions or interactions. |
| Shares | shares | NUMBER | metric | The total number of shares generated by the ad. |
| Cost Per Sales Lead | cost_per_sales_lead | NUMBER | metric | The cost associated with each sales lead. |
| Cost Per Total Sales Lead | cost_per_total_sales_lead | NUMBER | metric | The cost associated with the total number of sales leads. |
| Sales Lead | sales_lead | NUMBER | metric | The total number of sales leads generated. |
| Sales Lead Rate | sales_lead_rate | NUMBER | metric | The rate of sales leads relative to total interactions. |
| Total Sales Lead | total_sales_lead | NUMBER | metric | The total number of sales leads. |
| Total Sales Lead Value | total_sales_lead_value | NUMBER | metric | The total value generated from sales leads. |
| Value Per Total Sales Lead | value_per_total_sales_lead | NUMBER | metric | The value generated from the total number of sales leads. |
| Cost Per In App Ad Click | cost_per_in_app_ad_click | NUMBER | metric | The cost associated with each in-app ad click. |
| Cost Per Total In App Ad Click | cost_per_total_in_app_ad_click | NUMBER | metric | The cost associated with the total number of in-app ad clicks. |
| In App Ad Click | in_app_ad_click | NUMBER | metric | The total number of in-app ad clicks generated. |
| In App Ad Click Rate | in_app_ad_click_rate | NUMBER | metric | The rate of in-app ad clicks relative to total interactions. |
| Total In App Ad Click | total_in_app_ad_click | NUMBER | metric | The total number of in-app ad clicks. |
| Total In App Ad Click Value | total_in_app_ad_click_value | NUMBER | metric | The total value generated from in-app ad clicks. |
| Value Per Total In App Ad Click | value_per_total_in_app_ad_click | NUMBER | metric | The value generated from the total number of in-app ad clicks. |
| Cost Per In App Ad Impr | cost_per_in_app_ad_impr | NUMBER | metric | The cost associated with each in-app ad impression. |
| Cost Per Total In App Ad Impr | cost_per_total_in_app_ad_impr | NUMBER | metric | The cost associated with the total number of in-app ad impressions. |
| In App Ad Impr | in_app_ad_impr | NUMBER | metric | The total number of in-app ad impressions generated. |
| In App Ad Impr Rate | in_app_ad_impr_rate | NUMBER | metric | The rate of in-app ad impressions relative to total interactions. |
| Total In App Ad Impr | total_in_app_ad_impr | NUMBER | metric | The total number of in-app ad impressions. |
| Total In App Ad Impr Value | total_in_app_ad_impr_value | NUMBER | metric | The total value generated from in-app ad impressions. |
| Value Per Total In App Ad Impr | value_per_total_in_app_ad_impr | NUMBER | metric | The value generated from the total number of in-app ad impressions. |
| Cost Per Initiate Checkout | cost_per_initiate_checkout | NUMBER | metric | The cost associated with each initiated checkout. |
| Initiate Checkout | initiate_checkout | NUMBER | metric | The total number of initiated checkouts. |
| Initiate Checkout Rate | initiate_checkout_rate | NUMBER | metric | The rate of initiated checkouts relative to total interactions. |
| Total Initiate Checkout Value | total_initiate_checkout_value | NUMBER | metric | The total value generated from initiated checkouts. |
| Value Per Initiate Checkout | value_per_initiate_checkout | NUMBER | metric | The value generated from each initiated checkout. |
| Cost Per Join Group | cost_per_join_group | NUMBER | metric | The cost associated with each group join. |
| Cost Per Total Join Group | cost_per_total_join_group | NUMBER | metric | The cost associated with the total number of group joins. |
| Join Group | join_group | NUMBER | metric | The total number of groups joined. |
| Join Group Rate | join_group_rate | NUMBER | metric | The rate of group joins relative to total interactions. |
| Total Join Group | total_join_group | NUMBER | metric | The total number of group joins. |
| Total Join Group Value | total_join_group_value | NUMBER | metric | The total value generated from group joins. |
| Value Per Total Join Group | value_per_total_join_group | NUMBER | metric | The value generated from the total number of group joins. |
| Cost Per Launch App | cost_per_launch_app | NUMBER | metric | The cost associated with each app launch. |
| Cost Per Total Launch App | cost_per_total_launch_app | NUMBER | metric | The cost associated with the total number of app launches. |
| Launch App | launch_app | NUMBER | metric | The total number of app launches. |
| Launch App Rate | launch_app_rate | NUMBER | metric | The rate of app launches relative to total interactions. |
| Total Launch App | total_launch_app | NUMBER | metric | The total number of app launches. |
| Cost Per Loan Apply | cost_per_loan_apply | NUMBER | metric | The cost associated with each loan application. |
| Cost Per Total Loan Apply | cost_per_total_loan_apply | NUMBER | metric | The cost associated with the total number of loan applications. |
| Loan Apply | loan_apply | NUMBER | metric | The total number of loan applications. |
| Loan Apply Rate | loan_apply_rate | NUMBER | metric | The rate of loan applications relative to total interactions. |
| Total Loan Apply | total_loan_apply | NUMBER | metric | The total number of loan applications. |
| Cost Per Loan Credit | cost_per_loan_credit | NUMBER | metric | The cost associated with each loan credit. |
| Cost Per Total Loan Credit | cost_per_total_loan_credit | NUMBER | metric | The cost associated with the total number of loan credits. |
| Loan Credit | loan_credit | NUMBER | metric | The total number of loan credits issued. |
| Loan Credit Rate | loan_credit_rate | NUMBER | metric | The rate of loan credits relative to total interactions. |
| Total Loan Credit | total_loan_credit | NUMBER | metric | The total number of loan credits. |
| Cost Per Loan Disbursement | cost_per_loan_disbursement | NUMBER | metric | The cost associated with each loan disbursement. |
| Cost Per Total Loan Disbursement | cost_per_total_loan_disbursement | NUMBER | metric | The cost associated with the total number of loan disbursements. |
| Loan Disbursement | loan_disbursement | NUMBER | metric | The total number of loan disbursements. |
| Loan Disbursement Rate | loan_disbursement_rate | NUMBER | metric | The rate of loan disbursements relative to total interactions. |
| Total Loan Disbursement | total_loan_disbursement | NUMBER | metric | The total number of loan disbursements. |
| Cost Per Login | cost_per_login | NUMBER | metric | The cost associated with each login. |
| Cost Per Total Login | cost_per_total_login | NUMBER | metric | The cost associated with the total number of logins. |
| Login | login | NUMBER | metric | The total number of logins. |
| Login Rate | login_rate | NUMBER | metric | The rate of logins relative to total interactions. |
| Total Login | total_login | NUMBER | metric | The total number of logins. |
| Ix Button Click Count | ix_button_click_count | NUMBER | metric | The total number of button clicks tracked by the interactive experience. |
| Ix Page View Count | ix_page_view_count | NUMBER | metric | The total number of page views tracked by the interactive experience. |
| Ix Product Click Count | ix_product_click_count | NUMBER | metric | The total number of product clicks tracked by the interactive experience. |
| Onsite Add Billing | onsite_add_billing | NUMBER | metric | The total number of billing additions made on the website. |
| Onsite Add To Wishlist | onsite_add_to_wishlist | NUMBER | metric | The total number of wishlist additions made on the website. |
| Onsite Download Start | onsite_download_start | NUMBER | metric | The total number of download starts made on the website. |
| Onsite Form | onsite_form | NUMBER | metric | The total number of form submissions made on the website. |
| Onsite Initiate Checkout Count | onsite_initiate_checkout_count | NUMBER | metric | The total number of initiated checkouts tracked on the website. |
| Onsite On Web Cart | onsite_on_web_cart | NUMBER | metric | The total number of carts added on the website. |
| Onsite On Web Detail | onsite_on_web_detail | NUMBER | metric | The total number of product detail views on the website. |
| Onsite Shopping | onsite_shopping | NUMBER | metric | The total number of shopping activities tracked on the website. |
| Onsite Shopping Roas | onsite_shopping_roas | NUMBER | metric | The return on ad spend (ROAS) for shopping activities on the website. |
| Cost Per On Web Order | cost_per_on_web_order | NUMBER | metric | The cost associated with each web order. |
| On Web Order | on_web_order | NUMBER | metric | The total number of web orders. |
| On Web Order Rate | on_web_order_rate | NUMBER | metric | The rate of web orders relative to total interactions. |
| Total On Web Order Value | total_on_web_order_value | NUMBER | metric | The total value generated from web orders. |
| Value Per On Web Order | value_per_on_web_order | NUMBER | metric | The value generated from each web order. |
| Cost Per Purchase | cost_per_purchase | NUMBER | metric | The cost associated with each purchase. |
| Cost Per Total Purchase | cost_per_total_purchase | NUMBER | metric | The cost associated with the total number of purchases. |
| Purchase | purchase | NUMBER | metric | The total number of purchases made. |
| Purchase Rate | purchase_rate | NUMBER | metric | The rate of purchases relative to total interactions. |
| Total Active Pay Roas | total_active_pay_roas | NUMBER | metric | The total active pay ROAS. |
| Total Purchase | total_purchase | NUMBER | metric | The total number of purchases made. |
| Total Purchase Value | total_purchase_value | NUMBER | metric | The total value generated from purchases. |
| Value Per Total Purchase | value_per_total_purchase | NUMBER | metric | The value generated from the total number of purchases. |
| Cost Per Ratings | cost_per_ratings | NUMBER | metric | The cost associated with ratings submitted by users. |
| Cost Per Total Ratings | cost_per_total_ratings | NUMBER | metric | The cost associated with the total number of ratings. |
| Ratings | ratings | NUMBER | metric | The total number of ratings received. |
| Ratings Rate | ratings_rate | NUMBER | metric | The rate of ratings relative to total interactions. |
| Total Ratings | total_ratings | NUMBER | metric | The total number of ratings received. |
| Total Ratings Value | total_ratings_value | NUMBER | metric | The total value generated from ratings. |
| Value Per Total Ratings | value_per_total_ratings | NUMBER | metric | The value generated from the total number of ratings. |
| Real Time App Install | real_time_app_install | NUMBER | metric | The total number of real-time app installs. |
| Real Time App Install Cost | real_time_app_install_cost | NUMBER | metric | The cost associated with real-time app installs. |
| Cost Per Registration | cost_per_registration | NUMBER | metric | The cost associated with each registration. |
| Cost Per Total Registration | cost_per_total_registration | NUMBER | metric | The cost associated with the total number of registrations. |
| Registration | registration | NUMBER | metric | The total number of registrations completed. |
| Registration Rate | registration_rate | NUMBER | metric | The rate of registrations relative to total interactions. |
| Total Registration | total_registration | NUMBER | metric | The total number of registrations. |
| Cost Per Page Event Search | cost_per_page_event_search | NUMBER | metric | The cost associated with each page event search. |
| Cost Per Search | cost_per_search | NUMBER | metric | The cost associated with each search. |
| Cost Per Total Search | cost_per_total_search | NUMBER | metric | The cost associated with the total number of searches. |
| Page Event Search | page_event_search | NUMBER | metric | The total number of page event searches. |
| Page Event Search Rate | page_event_search_rate | NUMBER | metric | The rate of page event searches relative to total interactions. |
| Search | search | NUMBER | metric | The total number of searches completed. |
| Search Rate | search_rate | NUMBER | metric | The rate of searches relative to total interactions. |
| Total Page Event Search Value | total_page_event_search_value | NUMBER | metric | The total value generated from page event searches. |
| Total Search | total_search | NUMBER | metric | The total number of searches completed. |
| Value Per Page Event Search | value_per_page_event_search | NUMBER | metric | The value generated from each page event search. |
| Skan Achieve Level | skan_achieve_level | NUMBER | metric | The total achieved level in SKAdNetwork campaigns. |
| Skan Achieve Level Rate | skan_achieve_level_rate | NUMBER | metric | The rate of achieved levels in SKAdNetwork campaigns. |
| Skan Cost Per Achieve Level | skan_cost_per_achieve_level | NUMBER | metric | The cost associated with each achieved level in SKAdNetwork campaigns. |
| Skan Cost Per Total Achieve Level | skan_cost_per_total_achieve_level | NUMBER | metric | The cost associated with the total number of achieved levels in SKAdNetwork campaigns. |
| Skan Total Achieve Level | skan_total_achieve_level | NUMBER | metric | The total achieved levels in SKAdNetwork campaigns. |
| Skan Total Achieve Level Value | skan_total_achieve_level_value | NUMBER | metric | The total value generated from achieved levels in SKAdNetwork campaigns. |
| Skan Add Payment Info | skan_add_payment_info | NUMBER | metric | The total number of payment information entries in SKAdNetwork campaigns. |
| Skan Add Payment Info Rate | skan_add_payment_info_rate | NUMBER | metric | The rate of payment information entries in SKAdNetwork campaigns. |
| Skan Cost Per Add Payment Info | skan_cost_per_add_payment_info | NUMBER | metric | The cost associated with each payment information entry in SKAdNetwork campaigns. |
| Skan Cost Total Add Payment Info | skan_cost_total_add_payment_info | NUMBER | metric | The cost associated with the total number of payment information entries in SKAdNetwork campaigns. |
| Skan Total Add Payment Info | skan_total_add_payment_info | NUMBER | metric | The total number of payment information entries in SKAdNetwork campaigns. |
| Skan Add To Cart | skan_add_to_cart | NUMBER | metric | The total number of add-to-cart events in SKAdNetwork campaigns. |
| Skan Add To Cart Rate | skan_add_to_cart_rate | NUMBER | metric | The rate of add-to-cart events in SKAdNetwork campaigns. |
| Skan Cost Per Add To Cart | skan_cost_per_add_to_cart | NUMBER | metric | The cost associated with each add-to-cart event in SKAdNetwork campaigns. |
| Skan Cost Per Total Add To Cart | skan_cost_per_total_add_to_cart | NUMBER | metric | The cost associated with the total number of add-to-cart events in SKAdNetwork campaigns. |
| Skan Total Add To Cart | skan_total_add_to_cart | NUMBER | metric | The total number of add-to-cart events in SKAdNetwork campaigns. |
| Skan Total Add To Cart Value | skan_total_add_to_cart_value | NUMBER | metric | The total value generated from add-to-cart events in SKAdNetwork campaigns. |
| Skan Add To Wishlist | skan_add_to_wishlist | NUMBER | metric | The total number of add-to-wishlist events in SKAdNetwork campaigns. |
| Skan Add To Wishlist Rate | skan_add_to_wishlist_rate | NUMBER | metric | The rate of add-to-wishlist events in SKAdNetwork campaigns. |
| Skan Cost Per Add To Wishlist | skan_cost_per_add_to_wishlist | NUMBER | metric | The cost associated with each add-to-wishlist event in SKAdNetwork campaigns. |
| Skan Cost Per Total Add To Wishlist | skan_cost_per_total_add_to_wishlist | NUMBER | metric | The cost associated with the total number of add-to-wishlist events in SKAdNetwork campaigns. |
| Skan Total Add To Wishlist | skan_total_add_to_wishlist | NUMBER | metric | The total number of add-to-wishlist events in SKAdNetwork campaigns. |
| Skan Total Add To Wishlist Value | skan_total_add_to_wishlist_value | NUMBER | metric | The total value generated from add-to-wishlist events in SKAdNetwork campaigns. |
| Skan Conversion | skan_conversion | NUMBER | metric | The total number of conversions in SKAdNetwork campaigns. |
| Skan Conversion Rate | skan_conversion_rate | NUMBER | metric | The rate of conversions in SKAdNetwork campaigns. |
| Skan Cost Per Conversion | skan_cost_per_conversion | NUMBER | metric | The cost associated with each conversion in SKAdNetwork campaigns. |
| Skan Cost Per Result | skan_cost_per_result | NUMBER | metric | The cost associated with each result in SKAdNetwork campaigns. |
| Skan Result | skan_result | NUMBER | metric | The total number of results achieved in SKAdNetwork campaigns. |
| Skan Result Rate | skan_result_rate | NUMBER | metric | The rate of results achieved in SKAdNetwork campaigns. |
| Skan Checkout | skan_checkout | NUMBER | metric | The total number of checkouts in SKAdNetwork campaigns. |
| Skan Checkout Rate | skan_checkout_rate | NUMBER | metric | The rate of checkouts in SKAdNetwork campaigns. |
| Skan Cost Per Checkout | skan_cost_per_checkout | NUMBER | metric | The cost associated with each checkout in SKAdNetwork campaigns. |
| Skan Cost Per Total Checkout | skan_cost_per_total_checkout | NUMBER | metric | The cost associated with the total number of checkouts in SKAdNetwork campaigns. |
| Skan Total Checkout | skan_total_checkout | NUMBER | metric | The total number of checkouts in SKAdNetwork campaigns. |
| Skan Total Checkout Value | skan_total_checkout_value | NUMBER | metric | The total value generated from checkouts in SKAdNetwork campaigns. |
| Skan Complete Tutorial | skan_complete_tutorial | NUMBER | metric | The total number of completed tutorials in SKAdNetwork campaigns. |
| Skan Complete Tutorial Rate | skan_complete_tutorial_rate | NUMBER | metric | The rate of completed tutorials in SKAdNetwork campaigns. |
| Skan Cost Per Complete Tutorial | skan_cost_per_complete_tutorial | NUMBER | metric | The cost associated with each completed tutorial in SKAdNetwork campaigns. |
| Skan Cost Per Total Complete Tutorial | skan_cost_per_total_complete_tutorial | NUMBER | metric | The cost associated with the total number of completed tutorials in SKAdNetwork campaigns. |
| Skan Total Complete Tutorial | skan_total_complete_tutorial | NUMBER | metric | The total number of completed tutorials in SKAdNetwork campaigns. |
| Skan Total Complete Tutorial Value | skan_total_complete_tutorial_value | NUMBER | metric | The total value generated from completed tutorials in SKAdNetwork campaigns. |
| Skan Cost Per Create Group | skan_cost_per_create_group | NUMBER | metric | The cost associated with each group creation in SKAdNetwork campaigns. |
| Skan Cost Per Total Create Group | skan_cost_per_total_create_group | NUMBER | metric | The cost associated with the total number of group creations in SKAdNetwork campaigns. |
| Skan Create Group | skan_create_group | NUMBER | metric | The total number of groups created in SKAdNetwork campaigns. |
| Skan Create Group Rate | skan_create_group_rate | NUMBER | metric | The rate of group creation in SKAdNetwork campaigns. |
| Skan Total Create Group | skan_total_create_group | NUMBER | metric | The total number of groups created in SKAdNetwork campaigns. |
| Skan Total Create Group Value | skan_total_create_group_value | NUMBER | metric | The total value generated from group creations in SKAdNetwork campaigns. |
| Skan Cost Per Create Gamerole | skan_cost_per_create_gamerole | NUMBER | metric | The cost associated with each gamerole creation in SKAdNetwork campaigns. |
| Skan Cost Per Total Create Gamerole | skan_cost_per_total_create_gamerole | NUMBER | metric | The cost associated with the total number of gamerole creations in SKAdNetwork campaigns. |
| Skan Create Gamerole | skan_create_gamerole | NUMBER | metric | The total number of gameroles created in SKAdNetwork campaigns. |
| Skan Create Gamerole Rate | skan_create_gamerole_rate | NUMBER | metric | The rate of gamerole creation in SKAdNetwork campaigns. |
| Skan Total Create Gamerole | skan_total_create_gamerole | NUMBER | metric | The total number of gameroles created in SKAdNetwork campaigns. |
| Skan Total Create Gamerole Value | skan_total_create_gamerole_value | NUMBER | metric | The total value generated from gamerole creations in SKAdNetwork campaigns. |
| Skan Cost Per Sales Lead | skan_cost_per_sales_lead | NUMBER | metric | The cost associated with each sales lead in SKAdNetwork campaigns. |
| Skan Cost Per Total Sales Lead | skan_cost_per_total_sales_lead | NUMBER | metric | The cost associated with the total number of sales leads in SKAdNetwork campaigns. |
| Skan Sales Lead | skan_sales_lead | NUMBER | metric | The total number of sales leads generated in SKAdNetwork campaigns. |
| Skan Sales Lead Rate | skan_sales_lead_rate | NUMBER | metric | The rate of sales leads generated in SKAdNetwork campaigns. |
| Skan Total Sales Lead | skan_total_sales_lead | NUMBER | metric | The total number of sales leads in SKAdNetwork campaigns. |
| Skan Total Sales Lead Value | skan_total_sales_lead_value | NUMBER | metric | The total value generated from sales leads in SKAdNetwork campaigns. |
| Skan Cost Per In App Ad Click | skan_cost_per_in_app_ad_click | NUMBER | metric | The cost associated with each in-app ad click in SKAdNetwork campaigns. |
| Skan Cost Per Total In App Ad Click | skan_cost_per_total_in_app_ad_click | NUMBER | metric | The cost associated with the total number of in-app ad clicks in SKAdNetwork campaigns. |
| Skan In App Ad Click | skan_in_app_ad_click | NUMBER | metric | The total number of in-app ad clicks in SKAdNetwork campaigns. |
| Skan In App Ad Click Rate | skan_in_app_ad_click_rate | NUMBER | metric | The rate of in-app ad clicks in SKAdNetwork campaigns. |
| Skan Total In App Ad Click | skan_total_in_app_ad_click | NUMBER | metric | The total number of in-app ad clicks in SKAdNetwork campaigns. |
| Skan Total In App Ad Click Value | skan_total_in_app_ad_click_value | NUMBER | metric | The total value generated from in-app ad clicks in SKAdNetwork campaigns. |
| Skan Cost Per In App Ad Impr | skan_cost_per_in_app_ad_impr | NUMBER | metric | The cost associated with each in-app ad impression in SKAdNetwork campaigns. |
| Skan Cost Per Total In App Ad Impr | skan_cost_per_total_in_app_ad_impr | NUMBER | metric | The cost associated with the total number of in-app ad impressions in SKAdNetwork campaigns. |
| Skan In App Ad Impr | skan_in_app_ad_impr | NUMBER | metric | The total number of in-app ad impressions in SKAdNetwork campaigns. |
| Skan In App Ad Impr Rate | skan_in_app_ad_impr_rate | NUMBER | metric | The rate of in-app ad impressions in SKAdNetwork campaigns. |
| Skan Total In App Ad Impr | skan_total_in_app_ad_impr | NUMBER | metric | The total number of in-app ad impressions in SKAdNetwork campaigns. |
| Skan Total In App Ad Impr Value | skan_total_in_app_ad_impr_value | NUMBER | metric | The total value generated from in-app ad impressions in SKAdNetwork campaigns. |
| Skan App Install | skan_app_install | NUMBER | metric | The total number of app installs in SKAdNetwork campaigns. |
| Skan Cost Per App Install | skan_cost_per_app_install | NUMBER | metric | The cost associated with each app install in SKAdNetwork campaigns. |
| Skan Cost Per Join Group | skan_cost_per_join_group | NUMBER | metric | The cost associated with each group join in SKAdNetwork campaigns. |
| Skan Cost Per Total Join Group | skan_cost_per_total_join_group | NUMBER | metric | The cost associated with the total number of group joins in SKAdNetwork campaigns. |
| Skan Join Group | skan_join_group | NUMBER | metric | The total number of groups joined in SKAdNetwork campaigns. |
| Skan Join Group Rate | skan_join_group_rate | NUMBER | metric | The rate of group joins in SKAdNetwork campaigns. |
| Skan Total Join Group | skan_total_join_group | NUMBER | metric | The total number of groups joined in SKAdNetwork campaigns. |
| Skan Total Join Group Value | skan_total_join_group_value | NUMBER | metric | The total value generated from group joins in SKAdNetwork campaigns. |
| Skan Cost Per Launch App | skan_cost_per_launch_app | NUMBER | metric | The cost associated with each app launch in SKAdNetwork campaigns. |
| Skan Cost Per Total Launch App | skan_cost_per_total_launch_app | NUMBER | metric | The cost associated with the total number of app launches in SKAdNetwork campaigns. |
| Skan Launch App | skan_launch_app | NUMBER | metric | The total number of app launches in SKAdNetwork campaigns. |
| Skan Launch App Rate | skan_launch_app_rate | NUMBER | metric | The rate of app launches in SKAdNetwork campaigns. |
| Skan Total Launch App | skan_total_launch_app | NUMBER | metric | The total number of app launches in SKAdNetwork campaigns. |
| Skan Cost Per Loan Apply | skan_cost_per_loan_apply | NUMBER | metric | The cost associated with each loan application in SKAdNetwork campaigns. |
| Skan Cost Per Total Loan Apply | skan_cost_per_total_loan_apply | NUMBER | metric | The cost associated with the total number of loan applications in SKAdNetwork campaigns. |
| Skan Loan Apply | skan_loan_apply | NUMBER | metric | The total number of loan applications in SKAdNetwork campaigns. |
| Skan Loan Apply Rate | skan_loan_apply_rate | NUMBER | metric | The rate of loan applications in SKAdNetwork campaigns. |
| Skan Total Loan Apply | skan_total_loan_apply | NUMBER | metric | The total number of loan applications in SKAdNetwork campaigns. |
| Skan Cost Per Loan Credit | skan_cost_per_loan_credit | NUMBER | metric | The cost associated with each loan credit in SKAdNetwork campaigns. |
| Skan Cost Per Total Loan Credit | skan_cost_per_total_loan_credit | NUMBER | metric | The cost associated with the total number of loan credits in SKAdNetwork campaigns. |
| Skan Loan Credit | skan_loan_credit | NUMBER | metric | The total number of loan credits in SKAdNetwork campaigns. |
| Skan Loan Credit Rate | skan_loan_credit_rate | NUMBER | metric | The rate of loan credits in SKAdNetwork campaigns. |
| Skan Total Loan Credit | skan_total_loan_credit | NUMBER | metric | The total number of loan credits in SKAdNetwork campaigns. |
| Skan Cost Per Loan Disbursement | skan_cost_per_loan_disbursement | NUMBER | metric | The cost associated with each loan disbursement in SKAdNetwork campaigns. |
| Skan Cost Per Total Loan Disbursement | skan_cost_per_total_loan_disbursement | NUMBER | metric | The cost associated with the total number of loan disbursements in SKAdNetwork campaigns. |
| Skan Loan Disbursement | skan_loan_disbursement | NUMBER | metric | The total number of loan disbursements in SKAdNetwork campaigns. |
| Skan Loan Disbursement Rate | skan_loan_disbursement_rate | NUMBER | metric | The rate of loan disbursements in SKAdNetwork campaigns. |
| Skan Total Loan Disbursement | skan_total_loan_disbursement | NUMBER | metric | The total number of loan disbursements in SKAdNetwork campaigns. |
| Skan Cost Per Login | skan_cost_per_login | NUMBER | metric | The cost associated with each login in SKAdNetwork campaigns. |
| Skan Cost Per Total Login | skan_cost_per_total_login | NUMBER | metric | The cost associated with the total number of logins in SKAdNetwork campaigns. |
| Skan Login | skan_login | NUMBER | metric | The total number of logins in SKAdNetwork campaigns. |
| Skan Login Rate | skan_login_rate | NUMBER | metric | The rate of logins in SKAdNetwork campaigns. |
| Skan Total Login | skan_total_login | NUMBER | metric | The total number of logins in SKAdNetwork campaigns. |
| Skan Cost Per Purchase | skan_cost_per_purchase | NUMBER | metric | The cost associated with each purchase in SKAdNetwork campaigns. |
| Skan Cost Per Total Purchase | skan_cost_per_total_purchase | NUMBER | metric | The cost associated with the total number of purchases in SKAdNetwork campaigns. |
| Skan Purchase | skan_purchase | NUMBER | metric | The total number of purchases made in SKAdNetwork campaigns. |
| Skan Purchase Rate | skan_purchase_rate | NUMBER | metric | The rate of purchases in SKAdNetwork campaigns. |
| Skan Total Purchase | skan_total_purchase | NUMBER | metric | The total number of purchases made in SKAdNetwork campaigns. |
| Skan Total Purchase Value | skan_total_purchase_value | NUMBER | metric | The total value generated from purchases in SKAdNetwork campaigns. |
| Skan Cost Per Ratings | skan_cost_per_ratings | NUMBER | metric | The cost associated with each rating in SKAdNetwork campaigns. |
| Skan Cost Per Total Ratings | skan_cost_per_total_ratings | NUMBER | metric | The cost associated with the total number of ratings in SKAdNetwork campaigns. |
| Skan Ratings | skan_ratings | NUMBER | metric | The total number of ratings received in SKAdNetwork campaigns. |
| Skan Ratings Rate | skan_ratings_rate | NUMBER | metric | The rate of ratings in SKAdNetwork campaigns. |
| Skan Total Ratings | skan_total_ratings | NUMBER | metric | The total number of ratings received in SKAdNetwork campaigns. |
| Skan Total Ratings Value | skan_total_ratings_value | NUMBER | metric | The total value generated from ratings in SKAdNetwork campaigns. |
| Skan Cost Per Registration | skan_cost_per_registration | NUMBER | metric | The cost associated with each registration in SKAdNetwork campaigns. |
| Skan Cost Per Total Registration | skan_cost_per_total_registration | NUMBER | metric | The cost associated with the total number of registrations in SKAdNetwork campaigns. |
| Skan Registration | skan_registration | NUMBER | metric | The total number of registrations made in SKAdNetwork campaigns. |
| Skan Registration Rate | skan_registration_rate | NUMBER | metric | The rate of registrations in SKAdNetwork campaigns. |
| Skan Total Registration | skan_total_registration | NUMBER | metric | The total number of registrations made in SKAdNetwork campaigns. |
| Skan Cost Per Search | skan_cost_per_search | NUMBER | metric | The cost associated with each search in SKAdNetwork campaigns. |
| Skan Cost Per Total Search | skan_cost_per_total_search | NUMBER | metric | The cost associated with the total number of searches in SKAdNetwork campaigns. |
| Skan Search | skan_search | NUMBER | metric | The total number of searches made in SKAdNetwork campaigns. |
| Skan Search Rate | skan_search_rate | NUMBER | metric | The rate of searches in SKAdNetwork campaigns. |
| Skan Total Search | skan_total_search | NUMBER | metric | The total number of searches made in SKAdNetwork campaigns. |
| Skan Cost Per Spend Credits | skan_cost_per_spend_credits | NUMBER | metric | The cost associated with spending credits in SKAdNetwork campaigns. |
| Skan Cost Per Total Spend Credits | skan_cost_per_total_spend_credits | NUMBER | metric | The cost associated with the total number of spend credits in SKAdNetwork campaigns. |
| Skan Spend Credits | skan_spend_credits | NUMBER | metric | The total number of spend credits in SKAdNetwork campaigns. |
| Skan Spend Credits Rate | skan_spend_credits_rate | NUMBER | metric | The rate of spend credits in SKAdNetwork campaigns. |
| Skan Total Spend Credits | skan_total_spend_credits | NUMBER | metric | The total number of spend credits in SKAdNetwork campaigns. |
| Skan Total Spend Credits Value | skan_total_spend_credits_value | NUMBER | metric | The total value generated from spend credits in SKAdNetwork campaigns. |
| Skan Cost Per Start Trial | skan_cost_per_start_trial | NUMBER | metric | The cost associated with each start trial in SKAdNetwork campaigns. |
| Skan Cost Per Total Start Trial | skan_cost_per_total_start_trial | NUMBER | metric | The cost associated with the total number of start trials in SKAdNetwork campaigns. |
| Skan Start Trial | skan_start_trial | NUMBER | metric | The total number of start trials in SKAdNetwork campaigns. |
| Skan Start Trial Rate | skan_start_trial_rate | NUMBER | metric | The rate of start trials in SKAdNetwork campaigns. |
| Skan Total Start Trial | skan_total_start_trial | NUMBER | metric | The total number of start trials in SKAdNetwork campaigns. |
| Skan Cost Per Subscribe | skan_cost_per_subscribe | NUMBER | metric | The cost associated with each subscription in SKAdNetwork campaigns. |
| Skan Cost Per Total Subscribe | skan_cost_per_total_subscribe | NUMBER | metric | The cost associated with the total number of subscriptions in SKAdNetwork campaigns. |
| Skan Subscribe | skan_subscribe | NUMBER | metric | The total number of subscriptions in SKAdNetwork campaigns. |
| Skan Subscribe Rate | skan_subscribe_rate | NUMBER | metric | The rate of subscriptions in SKAdNetwork campaigns. |
| Skan Total Subscribe | skan_total_subscribe | NUMBER | metric | The total number of subscriptions in SKAdNetwork campaigns. |
| Skan Total Subscribe Value | skan_total_subscribe_value | NUMBER | metric | The total value generated from subscriptions in SKAdNetwork campaigns. |
| Skan Cost Per Total Unlock Achievement | skan_cost_per_total_unlock_achievement | NUMBER | metric | The cost associated with unlocking achievements in SKAdNetwork campaigns. |
| Skan Cost Per Unlock Achievement | skan_cost_per_unlock_achievement | NUMBER | metric | The cost associated with the total number of unlocked achievements in SKAdNetwork campaigns. |
| Skan Total Unlock Achievement | skan_total_unlock_achievement | NUMBER | metric | The total number of unlocked achievements in SKAdNetwork campaigns. |
| Skan Total Unlock Achievement Value | skan_total_unlock_achievement_value | NUMBER | metric | The total value generated from unlocking achievements in SKAdNetwork campaigns. |
| Skan Unlock Achievement | skan_unlock_achievement | NUMBER | metric | The total number of unlocked achievements in SKAdNetwork campaigns. |
| Skan Unlock Achievement Rate | skan_unlock_achievement_rate | NUMBER | metric | The rate of unlocked achievements in SKAdNetwork campaigns. |
| Skan Cost Per Total View Content | skan_cost_per_total_view_content | NUMBER | metric | The cost associated with each view content event in SKAdNetwork campaigns. |
| Skan Cost Per View Content | skan_cost_per_view_content | NUMBER | metric | The cost associated with the total number of view content events in SKAdNetwork campaigns. |
| Skan Total View Content | skan_total_view_content | NUMBER | metric | The total number of view content events in SKAdNetwork campaigns. |
| Skan Total View Content Value | skan_total_view_content_value | NUMBER | metric | The total value generated from view content events in SKAdNetwork campaigns. |
| Skan View Content | skan_view_content | NUMBER | metric | The total number of view content events in SKAdNetwork campaigns. |
| Skan View Content Rate | skan_view_content_rate | NUMBER | metric | The rate of view content events in SKAdNetwork campaigns. |
| Cost Per Spend Credits | cost_per_spend_credits | NUMBER | metric | The cost associated with spending credits. |
| Cost Per Total Spend Credits | cost_per_total_spend_credits | NUMBER | metric | The cost associated with the total number of spend credits. |
| Spend Credits | spend_credits | NUMBER | metric | The total number of spend credits. |
| Spend Credits Rate | spend_credits_rate | NUMBER | metric | The rate of spend credits relative to total interactions. |
| Total Spend Credits | total_spend_credits | NUMBER | metric | The total number of spend credits. |
| Total Spend Credits Value | total_spend_credits_value | NUMBER | metric | The total value generated from spend credits. |
| Value Per Total Spend Credits | value_per_total_spend_credits | NUMBER | metric | The value generated from the total number of spend credits. |
| Cost Per Start Trial | cost_per_start_trial | NUMBER | metric | The cost associated with each start trial. |
| Cost Per Total Start Trial | cost_per_total_start_trial | NUMBER | metric | The cost associated with the total number of start trials. |
| Start Trial | start_trial | NUMBER | metric | The total number of start trials. |
| Start Trial Rate | start_trial_rate | NUMBER | metric | The rate of start trials relative to total interactions. |
| Total Start Trial | total_start_trial | NUMBER | metric | The total number of start trials. |
| Cost Per Form | cost_per_form | NUMBER | metric | The cost associated with each form submission. |
| Form | form | NUMBER | metric | The total number of forms submitted. |
| Form Rate | form_rate | NUMBER | metric | The rate of form submissions relative to total interactions. |
| Total Form Value | total_form_value | NUMBER | metric | The total value generated from forms submitted. |
| Value Per Form | value_per_form | NUMBER | metric | The value generated from each form submission. |
| Cost Per On Web Subscribe | cost_per_on_web_subscribe | NUMBER | metric | The cost associated with subscribing on the web. |
| Cost Per Subscribe | cost_per_subscribe | NUMBER | metric | The cost associated with each subscription. |
| Cost Per Total Subscribe | cost_per_total_subscribe | NUMBER | metric | The cost associated with the total number of subscriptions. |
| On Web Subscribe | on_web_subscribe | NUMBER | metric | The total number of web subscriptions. |
| On Web Subscribe Per Click | on_web_subscribe_per_click | NUMBER | metric | The per-click cost for web subscriptions. |
| Subscribe | subscribe | NUMBER | metric | The total number of subscriptions. |
| Subscribe Rate | subscribe_rate | NUMBER | metric | The rate of subscriptions relative to total interactions. |
| Total On Web Subscribe Value | total_on_web_subscribe_value | NUMBER | metric | The total value generated from web subscriptions. |
| Total Subscribe | total_subscribe | NUMBER | metric | The total number of subscriptions. |
| Total Subscribe Value | total_subscribe_value | NUMBER | metric | The total value generated from subscriptions. |
| Value Per On Web Subscribe | value_per_on_web_subscribe | NUMBER | metric | The value generated from each web subscription. |
| Value Per Total Subscribe | value_per_total_subscribe | NUMBER | metric | The value generated from the total number of subscriptions. |
| Cost Per Total Unlock Achievement | cost_per_total_unlock_achievement | NUMBER | metric | The cost associated with unlocking achievements. |
| Cost Per Unlock Achievement | cost_per_unlock_achievement | NUMBER | metric | The cost associated with the total number of unlocked achievements. |
| Total Unlock Achievement | total_unlock_achievement | NUMBER | metric | The total number of unlocked achievements. |
| Total Unlock Achievement Value | total_unlock_achievement_value | NUMBER | metric | The total value generated from unlocking achievements. |
| Unlock Achievement | unlock_achievement | NUMBER | metric | The total number of unlocked achievements. |
| Unlock Achievement Rate | unlock_achievement_rate | NUMBER | metric | The rate of unlocked achievements relative to total interactions. |
| Value Per Total Unlock Achievement | value_per_total_unlock_achievement | NUMBER | metric | The value generated from the total number of unlocked achievements. |
| Average Video Play | average_video_play | NUMBER | metric | The average video play time. |
| Average Video Play Per User | average_video_play_per_user | NUMBER | metric | The average video play time per user. |
| Engaged View | engaged_view | NUMBER | metric | The total number of engaged views. |
| Video Play Actions | video_play_actions | NUMBER | metric | The total number of video play actions. |
| Video Views P100 | video_views_p100 | NUMBER | metric | The total number of videos viewed to 100% (P100). |
| Video Views P25 | video_views_p25 | NUMBER | metric | The total number of videos viewed to 25% (P25). |
| Video Views P50 | video_views_p50 | NUMBER | metric | The total number of videos viewed to 50% (P50). |
| Video Views P75 | video_views_p75 | NUMBER | metric | The total number of videos viewed to 75% (P75). |
| Video Watched 2S | video_watched_2s | NUMBER | metric | The total number of videos watched for 2 seconds. |
| Video Watched 6S | video_watched_6s | NUMBER | metric | The total number of videos watched for 6 seconds. |
| Cost Per Product Details Page Browse | cost_per_product_details_page_browse | NUMBER | metric | The cost associated with browsing product details pages. |
| Cost Per Total View Content | cost_per_total_view_content | NUMBER | metric | The cost associated with the total number of view content events. |
| Cost Per View Content | cost_per_view_content | NUMBER | metric | The cost associated with each view content event. |
| Product Details Page Browse | product_details_page_browse | NUMBER | metric | The total number of product detail page browses. |
| Product Details Page Browse Rate | product_details_page_browse_rate | NUMBER | metric | The rate of product detail page browses relative to total interactions. |
| Total Product Details Page Browse Value | total_product_details_page_browse_value | NUMBER | metric | The total value generated from product detail page browses. |
| Total View Content | total_view_content | NUMBER | metric | The total number of view content events. |
| Total View Content Value | total_view_content_value | NUMBER | metric | The total value generated from view content events. |
| Value Per Product Details Page Browse | value_per_product_details_page_browse | NUMBER | metric | The value generated from product detail page browses. |
| Value Per Total View Content | value_per_total_view_content | NUMBER | metric | The value generated from the total number of view content events. |
| View Content | view_content | NUMBER | metric | The total number of view content events. |
| View Content Rate | view_content_rate | NUMBER | metric | The rate of view content events relative to total interactions. |
EverythingData Inc
201 4th St,
Del Mar, CA 92014
United States
