Overview of Facebook Ads Data Connector

The Facebook Ads data connector in EverythingData provides a powerful integration for managing and analyzing ad performance data directly within the EverythingData platform. This connection automates data collection, enabling users to track key metrics like conversions, ad spend, and engagement. By connecting Facebook Ads to EverythingData, you can create custom dashboards, blend data from multiple sources, and make data-driven decisions to maximize ROI across campaigns.

Prerequisites for Connecting Facebook Ads

To connect Facebook Ads, ensure the following:

• Facebook Business Manager Account: You must have an active Facebook Business Manager account with administrative access to the Ads account you plan to connect.
• Permissions: Verify permissions in Facebook Ads Manager, including Campaign Insights and Ad Insights. If working as an agency, confirm that the client’s Business Manager account has granted the required permissions.
• Access Token (if required): Some users may need to manually generate an access token in Facebook Business Manager. This can be done under Business Manager > Settings > System Users. Generate a new token with permissions aligned with EverythingData’s requirements.
• Active Campaigns: Ensure the Ads account has active or recently completed campaigns, as data retrieval relies on available campaign data.
• Valid Billing and Account Status: Verify the Ads account has valid payment information. Suspended or billing-issue accounts may restrict data access.

Steps to Connect Facebook Ads to EverythingData

Follow these steps to successfully connect your Facebook Ads account with EverythingData and enable automated data syncing.

1. Log into EverythingData and Access the Data Sources Section
   • Log into your EverythingData account.
   • From the main dashboard, navigate to Data Sources to begin setting up a new integration.
   • In the list of available data sources, locate Facebook Ads and click Connect
2. Authorize EverythingData to Access Facebook Ads Data
   • You will be redirected to Facebook’s login page. Log in with the Facebook account associated with your Business Manager.
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   • When prompted, grant EverythingData permission to access your Facebook Ads data. Ensure the following permissions are selected:
     • Campaign Insights for campaign-level data.
     • Ad Set and Ad-Level Access for insights on ad creatives, audience targeting, and engagement.
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   • After granting permission, you will be redirected back to EverythingData.
3. Generate Access Token (If Required)
   • If prompted by EverythingData, you may need to manually enter an access token:
     • In Business Manager > Settings > System Users, select Generate New Token.
     • Assign necessary permissions to the token that align with EverythingData’s data access requirements.
     • Copy the generated token and paste it into the EverythingData prompt when requested.
   • Click Authorize after entering the token to finalize access.
4. Select Facebook Ads Account and Campaigns
   • In EverythingData, select the specific Facebook Ads account you wish to connect. This step is critical if you manage multiple accounts within your Business Manager.
   • EverythingData may prompt you to select specific campaigns, ad sets, or demographic filters (such as age, gender, or location) if you want a more customized data import. This allows you to focus on the campaigns and ad sets most relevant to your reporting needs.
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5. Configure Data Sync Preferences
   • Set your preferred data sync frequency:
     • Daily Sync: Recommended for high-frequency, active ad accounts with ongoing analysis needs.
     • Weekly Sync: For accounts with lower activity or more periodic reporting needs.
   • Choose your data range for syncing, such as the last 30 or 90 days, and prioritize specific metrics based on reporting requirements (e.g., conversions, ad spend, CTR).
   • Review options for granular data syncs to ensure the connector aligns with your reporting goals.
6. Test Connection and Save Settings
   • Test the connection to confirm that EverythingData can pull data from your Facebook Ads account successfully.
   • Review your chosen sync settings, then click Save and Confirm. This action saves your configuration and initiates the first data import, which will run according to your sync schedule.
7. View and Customize Facebook Ads Reports in EverythingData
   • Once the integration is live, access your Facebook Ads data in the Reports section of EverythingData.
   • Use the reporting and analytics tools to create dashboards, apply filters to view specific metrics, and blend Facebook Ads data with other data sources for a comprehensive view of your digital marketing performance.