Google Analytics 4 (GA4) documentation

The Google Analytics 4 (GA4) integration within EverythingData provides a direct connection to your website and app data, allowing for comprehensive analysis of user behavior, engagement, and conversions. This connector enables seamless importing of GA4 metrics and dimensions, letting you create real-time reports, custom dashboards, and in-depth analyses of key performance indicators (KPIs). By integrating GA4 with EverythingData, you can enhance your understanding of the user journey, optimize marketing strategies, and make data-driven decisions that drive growth.

Prerequisites

Before connecting GA4 to EverythingData, make sure you meet the following requirements:

• Google account with GA4 admin access: You need administrative access to the GA4 properties you want to connect. This access is required to ensure EverythingData can pull all relevant data for analysis.
• Permissions: Verify that your Google account has the necessary permissions to access desired properties and metrics within GA4. If managing multiple properties, ensure permissions are in place for each one.
• Active GA4 property with data: Ensure the GA4 property you wish to connect is actively tracking user data. Properties without recent data may not provide the insights needed for effective reporting and analysis.

Steps to Connect Google Analytics 4 to EverythingData

1. Log into EverythingData and access data sources
   • Sign in to your EverythingData account and go to the main dashboard.
   • Navigate to the Data Sources section, where all available connectors are listed.
   • Locate Google Analytics 4 in the list and click Connect to begin the integration setup.
2. Authenticate with Google
   • After selecting Google Analytics 4, you will be redirected to Google’s login page.
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   • Sign in with the Google account that has administrative access to the GA4 property you wish to connect.
   • When prompted, authorize EverythingData to access your GA4 data, allowing it to retrieve key metrics such as users, sessions, conversions, and engagement rates.
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3. Select GA4 properties and customize metrics
   • After authentication, you will see a list of GA4 properties available to connect.
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   • Choose the specific property or properties you want to integrate with EverythingData. This feature is especially useful if you manage multiple websites or apps.
   • Customize your data sync by selecting the metrics and dimensions that align with your reporting needs, such as page views, session duration, or user demographics.
4. Set data sync preferences
   • Configure your preferred data sync frequency to keep your reports updated:
     • Daily sync: Ideal for high-traffic websites requiring near-real-time insights.
     • Weekly sync: Suitable for periodic reporting and analysis of broader trends.
   • Select the data range (e.g., last 30, 60, or 90 days) depending on the reporting timeframe you need for analysis.
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5. Test connection and confirm settings
   • Test the connection to verify that EverythingData can successfully access and pull data from your GA4 property.
   • Review all selected settings, including sync frequency and chosen metrics, then click Save and Confirm to initiate the data import. EverythingData will automatically begin syncing data based on the preferences you set.
6. Access and customize Google Analytics 4 reports
   • Once the integration is complete, access your GA4 data within the Reports section of EverythingData.
   • Use EverythingData’s reporting tools to create custom dashboards, apply filters for specific segments, and combine GA4 data with other sources for a holistic view of user engagement and digital performance.
   • Generate detailed reports that track essential metrics like user engagement, conversion rates, and audience demographics, helping you optimize your digital strategy and reach your goals.