Overview of Instagram Insights Data Connector

The Instagram Insights integration with everythingData provides a robust solution for monitoring and analyzing key performance metrics on your Instagram Business Account, including follower growth, post engagement, impressions, reach, and audience demographics. This integration enables you to create custom dashboards, automate reporting, and make data-driven decisions to enhance your social media strategy. By linking Instagram Insights with everythingData, you centralize performance metrics, allowing for easier tracking of engagement trends, audience preferences, and content impact.

Prerequisites for Connecting Instagram Insights

Before connecting Instagram Insights to everythingData, ensure the following requirements are met:

• Instagram Business Account: You must have an Instagram Business Account to use this integration. Personal accounts are not supported for data access via the Instagram API.
• Facebook Page Connection: Your Instagram Business Account must be connected to a Facebook Page. This connection is necessary because the Instagram Graph API requires a link to a Facebook Page to pull Insights data.
• Facebook Account with Admin Access: Ensure that your Facebook account has administrative access to the Facebook Page connected to your Instagram Business Account. Admin access allows everythingData to retrieve all essential data.
• Permissions: Confirm that your Facebook account has the necessary permissions to access Insights data for the connected Instagram Business Account, including access to engagement, follower, and audience demographics metrics.

Steps to Connect Instagram Insights to everythingData

Follow these steps to set up and configure the Instagram Insights integration with everythingData:

1. Log into everythingData and Access Data Sources

1. • Log into your everythingData account and go to the main dashboard.
   • Navigate to the Data Sources section, where all available integrations are listed.
   • Locate Instagram Insights in the data sources list and click Connect to begin the setup.
2. Authenticate with Facebook
   • After selecting Instagram Insights, you’ll be redirected to Facebook’s login page.

• • Sign in with the Facebook account that has administrative access to the Facebook Page linked to your Instagram Business Account.

• • When prompted, authorize everythingData to access your Instagram Insights data. This permission allows everythingData to retrieve key metrics such as reach, engagement, and demographics from your Instagram Business Account.

1. Select Instagram Business Accounts for Integration
   • After authentication, you will see a list of Instagram Business Accounts linked to your Facebook account.

• • Select the specific Instagram account(s) you want to connect to everythingData. This option is beneficial for users managing multiple accounts or brands, as it allows them to choose only relevant accounts for integration.

• • Click Next to proceed to data sync configuration.

1. Configure Data Sync Preferences
   • Set your preferred data sync frequency to keep reports updated:

• • • Daily Sync: Ideal for active social media accounts requiring near-real-time monitoring.
    • Weekly Sync: Suitable for accounts with lower activity or those focused on broader trends.
  • Choose the data range for syncing (e.g., last 30, 60, or 90 days). Longer data ranges can help you understand trends over time, such as follower growth or content performance.

1. • Select key metrics and dimensions to prioritize, such as post engagement rates, reach by demographics, and follower growth trends. This customization helps tailor reporting to your specific social media goals.
2. Test Connection and Save Settings
   • Test the connection to confirm that everythingData can successfully access your Instagram Insights data.
   • Review all chosen sync settings, and if everything is correct, click Save and Confirm. This action saves the configuration and initiates the first data import, which will follow the sync schedule set in previous steps.
3. Access and Customize Instagram Insights Reports in everythingData
   • After the integration is live, access your Instagram Insights data in everythingData’s Reports section.
   • Utilize everythingData’s analytics tools to build customized dashboards, apply filters to segment data by demographics or post type, and blend Instagram Insights data with other data sources (e.g., Google Analytics, Facebook Insights) for a comprehensive view of your digital marketing performance.
   • Generate detailed reports tracking essential engagement metrics, audience demographics, and follower growth over time, and customize reports to track the effectiveness of specific campaigns or content strategies.