LinkedIn Ads documentation

The LinkedIn Ads integration with EverythingData allows you to monitor and analyze your advertising performance on LinkedIn, providing key insights into campaign reach, engagement, conversions, and cost metrics. By connecting LinkedIn Ads to EverythingData, you can consolidate your ad performance data, track campaign success in real time, and gain a comprehensive view of how your ads are impacting your business goals. This integration enables you to build customized dashboards and reports, optimize your ad strategy, and make data-driven adjustments to improve campaign outcomes.

Prerequisites

Before connecting LinkedIn Ads to EverythingData, ensure the following requirements are met:

• LinkedIn Ads account with admin access: You must have administrative access to the LinkedIn Ads account(s) you want to connect. Admin access allows EverythingData to pull detailed campaign data for accurate reporting.
• LinkedIn Campaign Manager permissions: Confirm that your LinkedIn account has permissions to access and manage the specific campaigns and ad accounts you wish to track. Multiple ad accounts can be managed if permissions are verified.
• Active campaigns with recent performance data: Ensure that your LinkedIn campaigns are active and have recent performance data to make your reporting insightful. Inactive or outdated campaigns may not provide relevant metrics.

Steps to Connect LinkedIn Ads to EverythingData

1. Log into EverythingData and access data sources
   • Log in to your EverythingData account and open the main dashboard.
   • Navigate to the Data Sources section, where you can view all available connectors.
   • Find LinkedIn Ads in the list and click Connect to start the integration process.
2. Authenticate with LinkedIn
   • After selecting LinkedIn Ads, you’ll be redirected to LinkedIn’s login page.
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   • Sign in with the LinkedIn account that has administrative access to the LinkedIn Ads account(s) you want to connect.
   • When prompted, authorize EverythingData to access your LinkedIn Ads data, granting permissions to retrieve metrics like impressions, clicks, conversions, and spending.
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3. Select LinkedIn ad accounts for integration
   • Once authenticated, you’ll see a list of LinkedIn ad accounts associated with your LinkedIn login.
   • Choose one or multiple ad accounts to connect. This is especially useful if you manage several ad accounts or campaigns, as it centralizes reporting within EverythingData.
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   • Click Next to proceed to data sync configuration.
4. Configure data sync preferences
   • Select the frequency for data syncing:
     • Daily sync: Recommended for active campaigns needing real-time performance updates.
     • Weekly sync: Ideal for higher-level trend analysis or campaigns with lower daily activity.
   • Choose the data range for syncing, such as the last 30, 60, or 90 days, based on the timeframe you want to analyze.
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   • Specify the key metrics you want to focus on, such as impressions, engagement rate, cost-per-click, and conversion rate, to ensure meaningful insights.
5. Test connection and confirm settings
   • Run a test connection to confirm EverythingData can successfully access and retrieve your LinkedIn Ads data.
   • Review your settings, then click Save and Confirm to finalize the setup. EverythingData will begin syncing data according to your selected preferences.
6. Access and customize LinkedIn Ads reports
   • Once the integration is complete, go to the Reports section in EverythingData to view your LinkedIn Ads data.
   • Use the platform’s reporting tools to build tailored dashboards, apply filters for specific campaigns or ad formats, and blend LinkedIn Ads data with other sources for a holistic view of your ad performance.
   • Generate detailed reports on critical metrics, such as engagement rates, cost efficiency, and conversion impact, to enhance your LinkedIn Ads strategy and optimize results.