X Ads Documentation

The X Ads integration with EverythingData enables businesses to connect their advertising performance data directly to Looker Studio for advanced reporting and analysis. With this integration, you can monitor key metrics such as impressions, clicks, and ad spend, and combine X Ads data with other platforms to create a unified marketing dashboard.

Key Features

• Real-Time Ad Performance: Monitor impressions, clicks, conversions, and ROI in real-time.
• Cross-Platform Data: Combine X Ads data with other advertising platforms for holistic campaign analysis.
• Custom Metrics: Create tailored reports with metrics and dimensions relevant to your business.
• Easy Integration: Simplified setup to connect your X Ads account seamlessly.
• Enhanced Decision-Making: Make data-driven decisions with visualized reports.

Steps to Connect X Ads with EverythingData

Step 1: Log in to EverythingData

1. Go to EverythingData’s website and log in with your credentials.
2. If you don’t have an account, sign up and follow the onboarding steps.

Step 2: Navigate to the Connections Section

1. Open the Connections tab in your EverythingData dashboard.
2. Click Add Data Source to view the list of available platforms.

Step 3: Select X Ads as the Data Source

1. From the list, choose X Ads.
2. A prompt will appear asking you to authenticate your X Ads account.

Step 4: Authenticate with X Ads

1. Log in to your X Ads account.
2. Grant EverythingData the necessary permissions to access your campaign data. Permissions may include access to:
   • Campaign Performance Metrics
   • Ad Groups and Targeting Details
   • Billing and Spend Data
3. Confirm the connection, and X Ads will be added to your data sources in EverythingData.

Step 5: Configure Your Data

1. After connecting, choose the datasets and metrics you want to import. Available options include:
   • Campaign Metrics (Impressions, Clicks, CPC, Spend, Conversions)
   • Ad Group Performance
   • Audience Engagement Data
2. Apply filters to focus on specific campaigns, timeframes, or ad groups.

Step 6: Add X Ads Data to Looker Studio

1. Open Looker Studio and log in.
2. Create a New Report or open an existing report.
3. Click Add Data, then search for and select the EverythingData Connector.
4. Choose your X Ads data source and configure the fields you want in your report.

Step 7: Customize and Share Your Report

1. Use Looker Studio’s drag-and-drop tools to create a visually appealing report.
2. Add charts, graphs, and filters to analyze your X Ads data effectively.
3. Save your report and share it with your team or stakeholders as needed.

Supported Metrics and Dimensions

Metrics

• Impressions
• Clicks
• Cost-Per-Click (CPC)
• Total Spend
• Conversions
• Return on Investment (ROI)
• Engagement Rate

Dimensions

• Campaign Name
• Ad Group Name
• Audience Demographics
• Time Period (Day, Week, Month)
• Device Type
• Region

Frequently Asked Questions

Q: Can I track multiple X Ads accounts?

A: Yes, EverythingData supports multiple X Ads accounts. Each account will appear as a separate data source in the Connections tab.

Q: How often is X Ads data updated?

A: Data refresh intervals depend on your EverythingData subscription plan. Most users experience hourly updates, while premium plans offer real-time synchronization.

Q: Are historical data imports supported?

A: Yes, you can import historical data from X Ads during the initial setup or by adjusting the time period filters.

Troubleshooting

• Authentication Errors: Verify your X Ads login credentials and ensure you have the appropriate permissions.
• Data Discrepancies: Ensure that the selected timeframes and filters in EverythingData and Looker Studio match.
• Connection Issues: Check your internet connection and reauthenticate your X Ads account if needed.

Support

For further assistance, reach out to EverythingData support at support@everythingdata.io.