YouTube Analytics documentation

The YouTube Analytics integration with EverythingData allows you to connect your channel performance data directly to Looker Studio for in-depth analysis and reporting. By integrating YouTube Analytics, you can track video performance, audience engagement, and revenue metrics in real-time, helping you optimize your video marketing strategy.

Key Features

• Detailed Channel Insights: Track video views, watch time, engagement rates, and subscriber growth.
• Audience Analysis: Understand your audience demographics, locations, and behaviors.
• Revenue Reporting: Monitor ad revenue, playback-based CPM, and monetized playbacks.
• Cross-Platform Data: Combine YouTube Analytics data with other sources for comprehensive marketing dashboards.
• Customizable Metrics: Create tailored dashboards with the metrics and dimensions you need.

Steps to Connect YouTube Analytics with EverythingData

Step 1: Log in to EverythingData

1. Visit EverythingData’s website and log in with your credentials.
2. If you’re new to EverythingData, create an account and complete the onboarding process.

Step 2: Navigate to the Connections Section

1. Access the Connections tab in the EverythingData dashboard.
2. Click Add Data Source to see a list of supported platforms.

Step 3: Select YouTube Analytics as the Data Source

1. From the list, choose YouTube Analytics.
2. A prompt will appear to authenticate your YouTube account.

Step 4: Authenticate with YouTube

1. Log in to your YouTube account using your credentials.
2. Grant EverythingData the required permissions to access your YouTube Analytics data. Permissions may include:
   • Channel and video performance data
   • Audience insights
   • Revenue and ad metrics
3. Confirm the connection, and YouTube Analytics will be added to your data sources in EverythingData.

Step 5: Configure Your Data

1. Once connected, select the datasets and metrics you wish to import. Available options include:
   • Video Metrics (Views, Watch Time, Likes, Comments)
   • Audience Metrics (Demographics, Locations, Devices)
   • Revenue Metrics (Estimated Revenue, CPM, Monetized Playbacks)
2. Apply filters to focus on specific videos, date ranges, or audience segments.

Step 6: Add YouTube Analytics Data to Looker Studio

1. Open Looker Studio and log in.
2. Create a New Report or open an existing one.
3. Click Add Data, then search for and select the EverythingData Connector.
4. Choose your YouTube Analytics data source and configure the fields to include in your report.

Step 7: Customize and Share Your Report

1. Use Looker Studio’s tools to design a visually appealing report.
2. Add charts, graphs, and filters to analyze your YouTube data effectively.
3. Save your report and share it with team members or stakeholders as needed.

Supported Metrics and Dimensions

Metrics

• Views
• Watch Time (Minutes)
• Subscribers Gained
• Subscribers Lost
• Estimated Revenue
• Playback-Based CPM
• Monetized Playbacks

Dimensions

• Video Title
• Publish Date
• Audience Demographics (Age, Gender)
• Geography (Country, Region)
• Traffic Source (YouTube Search, External, Suggested Videos)
• Device Type (Mobile, Desktop, TV)

Frequently Asked Questions

Q: Can I connect multiple YouTube channels?

A: Yes, you can connect multiple YouTube channels to EverythingData. Each channel will appear as a separate data source in the Connections tab.

Q: How often is YouTube Analytics data updated?

A: Data refresh intervals depend on your EverythingData subscription plan. Real-time updates are available on premium plans.

Q: Are historical data imports supported?

A: Yes, you can import historical data from YouTube Analytics during the initial setup or by adjusting the time period filters.

Troubleshooting

• Authentication Issues: Ensure your YouTube credentials are correct and that your account has the necessary permissions enabled.
• Data Discrepancies: Check that the selected timeframes and filters in EverythingData and Looker Studio match.
• Connection Errors: Ensure a stable internet connection and try reauthenticating your YouTube account.

Support

For further assistance, reach out to EverythingData support at support@everythingdata.io.