EverythingData’s Snapchat connector template allows users to integrate Snapchat data in dashboards quickly, and Google Looker Studio gives you powerful functionality for creating custom data visualizations. This guide shows how to connect data and enrich visualizations using the Snapchat connector.
Setting Up Google Looker Studio
Open Google Looker Studio/sign in: Log in to Google Looker Studio with your Google credentials.
Create a new report: To create a new report, click “Create”> “Report”. Here, you’ll sync your Snapchat data.
Access the EverythingData Snapchat Connector
Navigate to the EverythingData Connectors Library (it’s located under If EverythingData isn’t already integrated by default, find it in Looker Studio’s connectors library).
Click on the EverythingData-built Snapchat connector template. This template makes extracting data from Snapchat a breeze.
Authorizing the Connector
To see the data in Looker Studio, you must authorize access by logging in with your Snapchat Ads credentials. This allows Looker Studio to see and access your ad account data and to sync data between Looker Studio and Snapchat.
Selecting Data Fields
Once granted access, select the relevant Snapchat data and dimensions, such as impressions, clicks, spending, or demographics. Consider what is most appropriate to your reporting goals.
Edit the date range to match your reporting needs. This is critical for time-bound analysis.
Customizing the EverythingData Snapchat Template
To edit a template effectively, you must make a copy and then change the features to your desired inputs.
Import the built-in Snapchat template, which includes charts and widgets designed for Snapchat insights. You can customize the charts based on your KPIs. Adjust design elements, fonts, and colours for brand consistency. Use filters on specific campaign names, demographics, or regions to examine specific information in your Snapchat Ads.
Custom Calculated Field Creation
To optimize your research, use calculated metrics such as Cost Per Click (Spend Clicks) or conversion rate (e.g., Conversions Impressions). To define these ad-hoc metrics, choose “Add a Field” under the Data tab. This will enable you to visualize metrics which aren’t predefined.
Building Interactive Filters
Create user-friendly filters (sliders, dropdown menus) that enable users to change the data view. To understand the performance of a particular Snapchat ad, you can adjust filters by period, segmentation, or device type.
Finalizing and Sharing the Report
Examine your report for gaps in data or visual tweaks that can make the report easier to read. To share some of your performance data, export your report as a PDF or “Share”> “Invite People”.
Why Work with the EverythingData Snapchat Connector Template?
Our EverythingData Snapchat Connector Template in Google Looker Studio will simplify and optimize your Snapchat Ad Data management and analysis experience. Using our Snapchat Connector will optimize your advertising strategy in the following ways:
Direct and Smooth Integration
With our connector, which syncs directly from your Snapchat Ads account to Looker Studio, manual uploads are no longer necessary. You can sync your data in real-time, enabling you to take immediate action on the latest campaign findings.
Key Snapchat Metrics Are Available
Use Looker Studio to see key Snapchat statistics like impressions, swipe-ups, reach, and demographics. Our integration makes it easier to assess how well each campaign performs with a full picture of your ads’ performance.
Customizable Templates for Snapchat
We provide ready-made, tailored templates for Snapchat data. These templates save you time, as they include pre-designed charts and graphics that you can easily customize for your KPIs, brand colours, and specific reporting needs.
Improved Filtering and Analytics Features
Through EverythingData’s Snapchat Connector, you can modify metrics such as cost per swipe-up or engagement rate via calculated fields and advanced filtering. You can filter the audience based on campaign, time, or demographics to gain a deeper view of their behaviour.
High Data Security Standards
We care about Snapchat data security and take industry-standard steps to protect and enforce it on our platform. This ensures that you can look confidently at campaign statistics.
Google Looker Studio’s EverythingData Snapchat connector template is an easy way to visualize Snapchat data. These approaches will enable you to create an engaging and interactive dashboard to monitor Snapchat Ads’ performance, understand user behaviour, and optimize strategy based on data-driven decisions.
Ready to level up Snapchat reporting? Build your customized Looker Studio dashboard with the EverythingData Snapchat connector, transform ad insights today!
